Transcript PPT Presentation - Digital Media Conference

DIGITAL MEDIA
CONFERENCE - 2009
5 Trends and a Warning
Mike Zaneis
Vice President of Public Policy
Interactive Advertising Bureau
INTERACTIVE = $24 BILLION / YEAR
p2
Interactive is the ONLY Growing
Display Media Sector
Percentage Change in Measured Ad Spending: 1Q 2009 Versus 1Q 2008
Media Sector
Percentage Change
Television Media
-9.7%
Magazine Media
-20.5%
Newspaper Media
-25.5%
Internet (Display Ads Only)
8.2%
Radio Media
-26.2%
Outdoor
-14.6%
FSIs
-0.2%
Total
-14.2%
Source: “TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2 Percent First Quarter 2009,” TNS Media Intelligence Press
Release, May 4, 2009. Note TNS does not track search advertising revenue. URL: http://www.tns-mi.com/news/06102009.htm
DIGITAL VIDEO
p4
MOBILE ADVERTISING
p5
TARGETED TV ADS
p6
PRIVACY AS PART OF THE PRODUCT
p7
A REGULATORY WARNING
Congressman Rick Boucher, Chairman of the Internet
Subcommittee:
“[In my draft legislation] Opt-in applies where the information is conveyed to
third parties. Opt-out would apply where the Website that collects the
information is using that information directly to market the customers from
whom it is collected.”
Jon Leibowitz, Chairman of the Federal Trade
Commission:
“A day of reckoning may be fast approaching," he warned darkly. And he
suggested that the FTC may have to use its subpoena authority to force
companies to cough up information requested by the agency.
p8