Transcript The Power of Advertising!

The Power of Advertising!
Is it in you?
HELP WANTED:
Introduction:
• The Wiifoolem Ad Agency is looking for a team of
students to head up its new advertising department.
The job pays well, so there will be a lot of
competition for the position! Limited TV watching
experience required. Through our training program,
you will pick up tips from the pros on how to
advertise effectively. If interested, continue...
Group Task
• The task of this WebQuest is to learn the
many different ways advertisers sell their
products to the public.
• Create a new product to sell including
packaging and an ad poster.
• Create a script for a commercial selling
your new product, and film it in front of the
class!
Process
Before you choose roles, brainstorm what your new product
will be. After you all agree on a product type and name,
your group of four students will need to choose their roles
within the group:
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Market Researcher
Product Designer
Script Writer
Project manager
Market Researcher
• Go to the websites listed to the AD Techniques site #1
right to learn the many ways
advertisers sell their products. http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
Write down the definitions for at
least 7 techniques.
Ad Techniques site #2
• With the help of the Project
manager and Script Writer,
http://home.olemiss.edu/%7Eegjbp/comp/ad-claims.html
decide which 2 methods would
be best for your product.
• Once you have decided which
techniques to use, help the script
writer work them into the
commercial!
Product Designer
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•
•
Click on the link to the right to practice your
skills of design on a simple cereal box!
Practice your design skills:
Once you have perfected your skills, use a
http://pbskids.org/dontbuyit/advertisingtricks/
paper and pencil to draw a rough draft of
your product.
Work with the Project Manager to create a
poster to advertise for your product.
Create a list of materials you will need to
complete your final product design. You
may use an existing product to cover with
paper, use a box of tissues, water bottle..
Etc. (you and your group might have to
bring in some materials from home)
Use what you have and begin!
Script Writer
•
Check out this website to see some secrets behind commercials and how they sell
products so well: http://pbskids.org/dontbuyit/advertisingtricks/
•
With the help of the Market Researcher and Project Manager, decide which 2
methods of advertisement would be best for your product.
•
Tips for an effective commercial: http://www.americanresearchgroup.com/adrules/
•
QUESTIONS TO ANSWER BEFORE YOU WRITE: What age group will you
market your new product to? What is special or unique about your new product?
How will your packaging look? What will make it stand out from all the others?
What slogan will you use to "grab" consumers so they will buy it? How will you
include the different techniques of advertising? Remember to be original!
Project Manager
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Go to this site to see how advertismentents work behind the scenes:
http://pbskids.org/dontbuyit/advertisingtricks/
Different advertising techniques to choose from:
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniqu
es.htm
With is the help of the Market Researcher and Script Writer, decide which 2
methods of advertisement would be best for your product.
Help the Product Designer create and ad poster for the product.
You are responsible for making sure all parts of this project are continuously
moving and completed. Help out any team members who are stuck or in need
of help in any form by keeping tabs on the checklist page. The Wiifoolem Ad
Agency is counting on you!
CHECKLIST
Project Managers should check items off as they are completed:
___ Definitions of at least 7 different ad techniques (Researcher)
___ Choose 2 techniques to include in your commercial(Researcher, Script Writer, Manager)
___ Ad poster advertising your new product (Designer, Manager)
___ Final packaging for your product to use in your commercial (Designer, Manager)
___ Script for your commercial (Script Writer, Manager)
Ready To Present!
• Now that all the pieces are in place, you’re
are ready to practice your commercial.
• Remember, you should practice your
commercial several times before filming!
Evaluation
Beginning
Developing
Accomplished
SCORE
Individual
student
participation
Cooperation
level & use
of time
Product
Design &
poster
TV
commercial
1 point
Student’s
productivity
was weak,
and partially
completed
their role in
the project.
2 points
Student
displayed an
average amount
of participation
and contributed
minimally to the
project
requirements.
Group
members
lacked
cohesiveness
with their
group
members and
had difficulty
using time
well.
Product
design shows
little to no
creativity or
originality.
Poster is
sloppy and
shows very
little effort.
Students
demonstrate
little or no
creativity or
originality in
the
presentation
of their
commercial.
Group members
completed the
task more
individually than
collaboratively.
Group showed
some ability to
use time
effectively.
3 points
Assumed
assigned role
throughout,
worked well
with all
members of
group,
contributed
beyond what
was expected.
Group members
worked
collaboratively,
contributing
evenly in the
overall project.
Group displayed
a good use of
the time given.
Product and
poster show
some creativity
and originality.
Product is well
done and shows
creativity and
originality. It is
obvious that
much time was
spent creating
the poster.
Students show
some creativity
and originality in
their
commercial
presentation,
but more is
needed.
Students show a
great amount of
creativity
Credit
"We all benefit by being generous with our work. Permission is hereby granted for other educators to copy this
WebQuest, update or otherwise modify it, and post it elsewhere provided that the original author's name is retained
along with a link back to the original URL of this WebQuest. On the line after the original author's name, you may
add Modified by (your name) on (date). If you do modify it, please let me know and provide the new URL."
Illinois State Standards Addressed:
15.B.2a Identify factors that affect how consumers make their choices.
15.C.2b Identify and explain examples of competition in the economy.
15.C.2c Describe how entrepreneurs take risks in order to produce goods or services.
Additional Credit:
http://www.gatorade.com/
http://www.barrysclipart.com/
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniq
ues.htm
http://home.olemiss.edu/%7Eegjbp/comp/ad-claims.html
http://www.mrbreakfast.com/box1.asp
http://pbskids.org/dontbuyit/advertisingtricks/
http://www.americanresearchgroup.com/adrules/
http://www.isbe.net/