Transcript Modern Art Gallery

M.A.G
Modern Art Gallery
Dnepropetrovsk
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About the company
Company structure
Company strategy
Competition
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Marketing research
Promotion and advertising
Future prospects
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Modern Art Gallery
About the company
The main purpose of our gallery is support,
development and promotion of
contemporary art.
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Form of business – partnership (2 owners):
• easier to run the company
• start up capital sharing
Modern Art Gallery
Company structure
Our company is looking for:
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programmer
marketing manager
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marketing analyst
exhibition manager
administrator
Modern Art Gallery
We invite creative, communicative
and result-oriented people!
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Professional skills:
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fluent in English
strong in Microsoft Office
Bachelor`s or Master`s degree
logical and analytical mindset
Modern Art Gallery
Company strategy:
• to raise profits
• to attract consumers
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• to develop and expand services
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Modern Art Gallery
Marketing research
Goals:
• to determine a target audience
• to discover gaps in the market
• to found out potential customers
• to investigate interests
of a target audience
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Results:
• target audience - 17-35
• lack of information
Modern Art Gallery
Competition
Type of competition: monopoly
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Main competitors:
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Promotion and advertising:
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Promotion:
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• great opening
• publicity
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Advertising:
• WOM
• social-media marketing
• outdoor ads
Modern Art Gallery
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Future prospects
• to expand the target audience
• To cooperate with art-centers in Ukraine
• To organize fairs
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• To open branches throughout Ukraine
• to discover new talents
Modern Art Gallery
Thank you for attention!