Transcript Visual Direction - Digital Art and Design

Review
Here’s an example:
Unsatisfactory
Proficient
Advanced
Visual
Direction:
Visual Direction:
Visual
Direction:
-No visual
direction
-Objects & images
direct viewers eye
toward the product
or service being
advertised.
-Objects &
images direct
combine
together to
create visual
direction.
Shapes & Visual Direction are related.
3 main shapes
Triangles – Squares –
Circles
Combine the shapes to see how
they create visual direction.
Shapes & Visual Direction are related.
• Shapes are used to direct your eye to
the product being advertised:
Basic Square Shapes:
Squares are familiar
& comforting.
Squares are self
contained
shapes, stable &
solid.
Basic Square Shapes:
Squares are
complete.
They have a
beginning
and an end.
Basic Square Shapes:
Power,
Safety,
Security,
Stability.
Triangle Shapes:
Direction and
movement.
Triangle Shapes
are dynamic &
show energy.
Triangle Shapes:
Point to
things.
They force
your eye to
move.
Triangle Shapes:
Direct you.
Move you.
Where are your
eyes led by
shapes in
this ad?
REMEMBER:
All Shapes in
advertising are
used to direct
your eye to the
product being
sold.
Circles are
comforting.
They surround
you like the
womb.
They form a
protective
boundary
around the
product.
Circle
Shapes
Go around and
around
keeping the
viewers’ eye
trapped.
Circle shapes
act like targets
for your eyes.
The viewers
eye Zeros in on
the object.
Circle
shapes
act like
targets
for your
eyes.
Circle Shapes
act like a
“Bulls Eye.”
Circular
shapes keep
you looking at
the ad longer.
• Your eye tries to
escape but it has
nowhere to go.
• Advertisers know
that Circular
shapes lock your
eye on the
product and wont
let you go.
Most ads
combine at
least two of the
three basic
shapes
somehow.
Circles,
Squares &
Triangle
Shapes can
all be used
in the same
ad!
Remember:
• Shapes are used to direct your eye to
toward what is being advertised:
• Shapes can be combined:
Stop here.
Remember
A career in
• Get in your groups
&
agree
Advertising is
together what
your
definition
better
than
flipping
burgers!
of Shape is.
• Also don’t forget to say why
it’s important!