Transcript Partner Marketing Peter W. Mengel Benefits for the

Partner Marketing
Peter W. Mengel
Benefits for the Partner ?
Support by InterSystems
InterSystems is strong in Partnerships
Support by InterSystems
PR
• InterSystems supports you with
• PR agency & photo studio
• Re-prints of user-/success stories
• Press-releases for
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Closure of partnership contracts
Closure of end-user contracts
Closure of software projects
News from the partner (solution or company)
Success stories
Fairs & Events
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Booth leasing: Sub-exhibitor and advertising fee
Entry in fair catalog, Exhibitor identification cards
Exclusive use for partner of x workstations & meeting area
Panel for the partner inclusive labeling & logo
Joint invitation & press-releases
Organization of journalist meetings
Complete infrastructure & service
Lead coverage
Follow-up of your contacts via eMail, mail & telesales
Fairs & Events
• Extraction 2006
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CeBIT
BI-Forum, Wien
BI-Forum, Frankfurt
dotnetpro.persistence.day
Symposium Germany
Symposium Czech Rep.
Symposium Russia
Symposium Switzerland
Orbit iEX
Kampus
ITeG
HIMs
Partner Portals
• Caché Application Partner Catalog
• Web-service for our partners
• End-user search for solutions
• www.InterSystems.cz
• Partner Communication Portal (in preparation)
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Support of partner-2-partner communication
Presentation of partner & his solution/s
Search for complementary solutions
InterSystems is mediator in partner-2-partner communication
Caché Campus Program
• Projects by students
• Internship- and/or graduate placement/mediation
• Partner of hundreds of universities
• Academic Projects
• Universities partnering with you
Training / Certified Caché Expert
• Special trainings for employees of the partner
• Varying applications of Caché
• e-Learning - live: interactive class room
• Webcasts
• Certified Caché Expert Award
• Education of employees of the partner
• Certified Caché Developer
• Certified Caché System Administrator
Marketing Materials
• All materials from the Partner-Marketing-Kit
• Broschures
• Reprints
• Simply fax the order form
InterSystems is strong in Partnerships
Advertising - Awareness for End-Users
Business Magazines
Horizontal & Vertical
Developer Magazines
Horizontal
PR - vertical & horizontal
Campaigs with Partners
• Joined campaigns to win end-users for you
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Target market adress profiling support (buying-center inclusive)
Business meetings, roundtables
Seminars & roadshows
Focused „named account“ campaigns
Direkt marketing campaigns with professional telesales
Online campaign controlling via campaign portal
Synergies - Marketing connects
Partner
Solution
Partner
Solution
Ensemble
InterSystems connects
Partners
System Integrator
Partner
Solution
Partner
Solution
Ensemble
InterSystems creates
Solutions
Synergies - Marketing connects
Your applications are universal connected to
• other applications
• other users
• business processes
• customers, vendors, partners …
Key to Success!
Excellent
Products
Close
Partnership
Thank You !
[email protected]