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Wi-Fi Systems Proposal To
May 2010
Confidential © 2010 Tomizone Limited. This document is the property of Tomizone Limited, is copyrighted, is commercially sensitive, and contains
confidential information. This document has been prepared for informational purposes only and is only provided for your use, for the express
purpose of evaluating a potential business relationship with Tomizone. You must not disclose or reproduce the contents of this document for any
other purpose.
The Tomizone Vision
Tomizone believes internet access should be
quick, easy and affordable with providers
(airports) receiving recognition for their service
The Tomizone Service Platform enables Airports to offer
ubiquitous wireless broadband and advertising services
to anyone at a competitive cost
Tomizone's focus is to work in partnership with Airports Fiji Limited to offer Wi-Fi
services and outstanding customer experiences.
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What the Wi-Fi Market is doing
Hotspot usage
will increase in
2009 by 47%
Growth being driven by
new application potential
including mobile video
and location based
services
In-Stat
2009 Research*
Branded hotspot
deployments create
familiarity, consistency of
experience and good
availability which
increase usage
By 2011 handhelds
are anticipated to
account for half of
hotspot connects
* In-Stat Report “Wi-Fi Hotspots: Cellular Handsets and Portable Devices Drive a Market Renaissance” - Nov 2009
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Customer Wins & Industry Ins
Over 20,000 Hotspots in Australasia & India
Largest provider in Australasia, second largest India
ISP’s
Metro Wi-Fi Zones
Reliance World, India
Auckland City (NZ) & Perth (Australia)
Tata Internet, India
China Mobile
Orcon, New Zealand
Resorts & Chains
iiNet, Australia
Mana Island Resort & Musket Cove, Fiji
China Telecom
Starbucks Australia & New Zealand
Esquires Coffee Houses
Reliance WebWorld & US Pizza India
Roaming partners
Boingo
iPass
China Mobile
Member / Partner
China Telecom
Wireless Broadband Alliance
Trustive
D-Link Global Solutions Alliance
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How It Works
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Tomizone Service Platform
Tomizone also has Global Roaming
Tomizone have two-way roaming
agreements with other network owners
Targeted user base for seamless global
roaming on wireless broadband
Tomizone interconnected wireless
broadband networks to enable global
roaming
To connect to the interconnected
networks, users have a Tomizone account.
Partner networks automatically connect
the Tomizone user.
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Customized solutions
•Branded Hotspot login
and log out pages
•Customized pricing
models displayed
•Pages can be branded to
meet different airport
location requirements
Examples of what
Airports Fiji customized
branding could look like.
Note each Hotspot can
have its own customized
branding.
•Handles different devices
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Hotspot Promotions
We have a captive audience and marketing medium
Tie in with current digital
advertising strategies on our
advertising portal pages.
Each individual Hotspot can
display standard static image
advertising of your choosing,
which can form the basis of Wi-Fi
promotions or complement
existing advertising efforts.
Each page has an area where
marketing can
be shown
to any Hotspot user who
connects to your service
EG: Advertise your rewards programs, Duty Free specials, Local attractions, Tourism operators
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Testimonials
Jagan Lamb,
Marketing and Category Manager
Starbucks Coffee Company (Aust)
Lewis Deeks
Director
Esquires Coffee Houses
Paul Baker
General Manager
Quest Apartment Hotel Parnell
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Tomizone Offer
• Revenue Stream
Your wireless Hotspot will generate a constant revenue stream that runs in the background and requires no management from
your staff.
• Part of a global network – increases users, offers customer global roaming
Your Tomizone Hotspot is part of a global network of Hotspots that, allows your customers to take their pass from your premises
to other places, giving them access while out and about. For example your customers could continue using their Internet
passes at other locations across the South Pacific Islands or other Hotspot locations in Fiji.
Likewise other customers can use their existing Tomizone accounts which generates more customer usage at AFL
• Revenue Share model, with No license fees or ongoing monthly fees
The Tomizone model shares revenue generated at your premises 60:40, this means that your Internet connection pays for itself.
It also means that there are no ongoing fees or monthly costs to run your wireless Hotspots.
• Integration with Wired and Wireless systems
The Tomizone solution caters for both wired and wireless technology
Business Model for AFL
• Customers can purchase passes, via credit card, a voucher or
as a roaming customer from one of our partner companies.
AFL pricing structure: prices are fully configurable
- $9.00 Per Hour or 60mb
- $18.50 Per Day or 160mb
- $90.00 Per Week or 1.2gb
• Vouchers can be printed by your staff or retail staff on any office
computer as needed through the web based Tomizone
management portal.
• AFL will earn 60% of the revenue achieved at your locations.
Financial Benefits
•Tomizone will fund the one off installation cost of US$15.2K
•Zero ongoing operational expense for AFL
•New Tomizone model will have approx 750 users per month
•Revenue per month is envisaged to be $6750
•With a 60:40 revenue share
- AFL receive $4050 per month
- Tomizone receive $2700 per month
•Revenue increase of 35% for AFL on current model
•In conclusion, no capital cost to install this solution, and no
ongoing operational costs for AFL
Tomizone Limited
Tony Wickstead (Chief Operating Officer)
Mobile: +64 274 890 227
Global Headquarters:
Level 5, HSBC House, 1 Queen Street,
Auckland, New Zealand
Ph: (64) 9 974 3950
W: www.tomizone.com
Offices:
Sydney, Australia
Beijing, China
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Bangalore,
India