Transcript social-wifi-hotspot-presentation

Presented for:
Local Businesses
Agenda
• About Fargo Local Wi-Fi
• Why is free Wi-Fi important?
• What is Social HotSpot™ marketing?
• How does it work ?
• What are the benefits for your business?
• Packages
About Fargo Local Wi-Fi
Fargo Local Wi-Fi is a full-service local marketing agency
specializing in innovative and engaging communication
programs, promotions and campaigns, creating a social buzz for
your local business.
Social HotSpot Solutions
Lead Generation Services
SEO Promotion
Keyword Research
Sales Video Creation
Local Buzz
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WIFI STATS
• Over 35% of mobile users take advantage of a
public hotspot at least weekly, with 12 percent
doing so more than once per week. (Cisco, May
2012)
• 75% of smartphone owners use WiFi on their
devices (Analysis Mason, 2013)
• It’s here: All 840 Macy’s and Bloomingdale
stores provide WiFi access for mobile (Internet Retailer, 2012)
Why is free Wi-Fi important?
79%
64%
63%
INFLUENCES DECISIONS
CONSUMERS WANT IT
EVERYONE USES Wi-Fi
79% of mobile consumers are
influenced by the availability
of in-store Wi-Fi when
deciding where to shop .
64% of respondents make a
restaurant choice based on
availability of Wi-Fi services.
63% of US adults use the
Internet wirelessly on a
smartphone, tablet, laptop
or ereader.
Why is free Wi-Fi important?
86%
75%
77%
TABLETS ARE HUGE
Wi-Fi IS EVERYWHERE
Wi-Fi IS FOR EVERYONE
86% of all tablets require a
Wi-Fi connection to
access the internet.
75% of smartphone owners
use Wi-Fi on their devices.
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
Wi-Fi availability
WHAT WOULD YOU DO FOR FREE WI-F
WHY USE WIFI AT EVENTS?
EVERYONE WANTS FREE WI-FI
A new survey by Hotels.com has revealed 38 percent of travellers said free
Wi-Fi was a MUST while only 25 percent said breakfast was essential.
“Many guests never
travel without their
tablets, smartphones
and laptops.”
- Taylor L. Cole, Director of PR, Hotels.com
WI-FI MAKES A DIFFERENCE
At least 44% of all age groups say that the availability
of in-store Wi-Fi influences where they shop.
LEVERAGE WI-FI FOR MARKETING
74% of respondents would be happy for a retailer to
send a text or email with promotions while they’re
using in-store Wi-Fi (OnDeviceResearch survey, 2012)
WI-FI & SPORTING EVENTS
• 56% of respondents indicated they would rather
use Wi-Fi compared to 15% who preferred to
use their cellular network;
• 62% of respondents check to see if there is a
free Wi-Fi hotspot connection while on their
smartphone when out of the house or office
What is Social Hotspot™ Marketing?
Allow your customers to connect with Facebook,
Twitter, Google or LinkedIn in exchange for free
Wi-Fi access.
What is Social Hotspot™ Marketing?
Social Hotspot™ Marketing is the easiest and
safest way to share your Wi-Fi network with onsite customers.
What is Social Hotspot™ Marketing?
Grow your email lists,
Facebook fans,
instantly increase
customer loyalty and
capture social data for
intelligent ad
retargeting, contests
and more.
WHO USES SOCIAL HOTSPOT?
Social Hotspot™ is the perfect solution for any
business looking to offer a secure Internet service
to its customers in a user-friendly manner, while
collecting valuable marketing data for future
promotional retargeting campaigns.
Types of businesses using Social Hotspot™:
Restaurants
Conferences
Hospitality
+
Health Care
Movie Theatres
Schools
Media Outlets
Casinos
Hotels
Airports
Municipalities
Beach Clubs
Public Areas
Retail Stores
Banks
Museums
How does it work?
WHAT IS A SOCIAL HOTSPOT?
FREE
How does it work?
Works with any network setup
The Fargo Online Social Hotspot™ uses a proprietary
hotspot management system that makes it easy to
quickly add new Wi-Fi devices to the portal, and
seamlessly integrates into existing networks
Works on all devices
CONNECT WITH A
SOCIAL NETWORK OR
EMAIL ADDRESS
What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish your own advertising
banners, promoting your location,
offers, upcoming events and copartner brand marketing. It’s your
Wi-Fi and your location why
advertise for others?
Engage your customers with
vouchers, offers, promotions,
lotteries, social media, videos and
more!
What are the benefits for my business?
GROW YOUR CUSTOMER DATABASE
New and returning visitors will be
automatically added to your email
marketing database directly from
Facebook.
Email and re-market to your
visitors and maximize your email
marketing and retargeted
advertising opportunities.
What are the benefits for my business?
RETARGET ADVERTISING OPPORTUNITIES
Email and re-market to
your visitors and maximize
your email marketing and
retargeted advertising
opportunities. Get real
ROI on your free Wi-Fi
that you offer to your
Customers.
What are the benefits for my business?
Security and Privacy
We’re the only Social Hotspot in the
world that offers 256 bit SSL encryption
meaning your Free Wi-Fi network is
secured from leaches, hackers and
potential security breaches.
86%
“86 % of consumers age
21-24 & 35-44 are highly influenced
by the availability of in-store Wi-Fi”
Source: Jwire
Package Options
Features
Lite
Business
Professional
Social HotSpot Setup
a
a
a
Social Media Integration
a
a
a
Weekly Reporting
a
a
a
Monthly Consulting
X
a
a
Sponsorship Setup
X
X
a
Social Retargetting
X
X
a
$999
$1499
$1999
Cost
Thank You!
Does your current Wi-Fi engage your customers with
vouchers, offers and promotions?
Does it grow your customer database for retarget
advertising opportunities?
Is your Wi-Fi secure?
Then its time to turn your free Wi-Fi into a social lead!
Lease Options Available
Contact Us Now!
Call 701.205.31287