Transcript Missed Notes From Friday

Advertising Life
Skills & Identity
Theft
Unit 2.2
What Influences A Consumer To
Buy?
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Needs, wants & values
Family
Advertising
Society
Culture
Financial resources
Friends
Interests
Technology
What Are The 3 Life Skills Related
To Advertising?
1.
Evaluating Media Messages
2.
Being a Wise Consumer
3.
Using Community Resources
1. Why Should I Evaluate Media
Messages?
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The average person sees 3,000 ads daily
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Media influences what you learn & think about
the world
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Knowing how to analyze media messages helps
you make better decisions.
2. What Is A Wise Consumer?
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A consumer who weighs the pros & cons
before buying a product or service
3. What Are Community
Resources?
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Every community has services that
provide mental & physical help
Protect Your Privacy!
 What
is
Identity
Theft?
 The
illegal use of an
individual’s personal
information.
How Does Identity Theft Happen?
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Your wallet or purse w/personal info is stolen
Your mail is stolen
You complete a change of address form to have
your mail sent to another location
Your info is taken out of the dumpster
Someone looks over your shoulder
From credit card receipts
Off the internet
Your records at a business are stolen
People pose as reps from banks or government
agencies to get the information directly from you
What Can You Do To Protect Yourself?
Don’t give out your S.S. number
 Don’t give out personal info over the
phone, mail, or e-mail
 Use a secure site when giving info out on
the internet
 Tear up or shred documents
 Change online passwords frequently
 Keep personal information locked up
 Make sure no one is watching when you
use an ATM machine
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Write 2-3 sentences summarizing what
you learned in this section.
In groups, use your notes to complete
the Humanities Review Prep handout
On the back of the handout,
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Write 3 ways you will protect yourself against
identity theft
Write 1-2 sentences describing how you can
apply each of the three Life Skills in your life
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Evaluating Media Messages
Being a Wise Consumer
Using Community Resources