Transcript SAP2
Michael Michael Michael Michael Michael Advertising and Symbolism • Mediums – T.V. – Internet – Magazine – Newspaper Michael Napoli Symbolism of Television Ads Apple McDonalds Nike Michael Napoli Apple Simple and to the Point Get a Mac Campaign (2006-2009) “There's an App for That” http://www.youtube.com/watch?v=KNnX6XRQ Bec Michael Napoli McDonalds “I’m Loving it” “What were made of” Celebrity Appearances Michael Napoli Nike Famous Athletes Non-Stop Action “Just Do it” http://www.youtube.com/watch?v=DZQ7VXKy wD0 Will Bullock Michael, make whatever adjustments you want. These are a rough draft of my slides. Internet symbolism How the internet uses symbols to advertise “Internet advertising will not replace traditional media, it will compliment them.” Bullock Apple Internet Advertising • Banner advertising • Syncing up Webdisplay ads to work together to tell a story. • Extremely popular, except it crashed some computers • YouTube-Apple Banner Ads Bullock Nike Online Ads • Nike has implemented flash software into their advertising • Main objective is to get you to click and enter into the flash arena of products • Kicked off a campaign that engages the viewer to enter the “BOOM” zone. Bullock McDonalds Internet advertising revolution • McDonalds uses more online advertising than any other Quick Service Restaurant. (reaching 52 million internet users) • Online ads often state Wi-Fi capability • Have started linking advertisements to Online Bank Statements. Magazine Advertising • • • • Large, high quality Specific audience Endless options Expensive Newspaper How to advertise in newspaper •Strong headline •Send out material for only select item or slogan •Look Good Symbolisms Apple: using the new advance in technology with the word wild logo of a bitten apple. McDonalds: the golden arch and trying to attract to multiple markets Nike: “Just do it” having the same slogan but different strategies in different countruies.