Transcript A Look At Our Diet

A Look at Our Diet
Wednesday, January 19, 2005
What are your favorite foods?
USA
USA -- Sugar
Food
Caloric sweeteners –
Sucrose (sugar) –
Corn sweeteners –
1970
115 lbs
101 lbs
17 lbs
1996
152 lbs
66 lbs
84 lbs
USA -- Beverages
Beverages
Milk
Sodas
Fruit Juice
1970
31 gal
24 gal
5.5 gal
1996
24 gal
52 gal
8.8 gal
Why?
Fast Food Restaurants
Hamburger
Carl’s Jr.
Western Bacon $6 Burger
2,180 calories
61 grams fat
French Fries
Carl’s Jr.
French Fries Large
820 Calories
29 Grams Fat
Soda
Carl’s Jr.
32 oz Soda
310 Calories
Total Calories for One Meal
Total = 3,310 or almost 1 lb body fat
What are the other habits?
We consume twice as much soda
today than we did 25 years ago.
Cokes used to be 6.5 ounces/serving.
Today they are 20 – 24 ounces/
serving
Average caloric intake rose from 1826
calories/day to 2002 calories/
day or 7.8 pounds of extra
body fat/year
…and we love to eat food!
In 2002, more than 11,300 new food products
were introduced in the US alone.
Marketing & Advertising
The amount of money spent on
marketing to children doubled during
the 1990s -- $12 billion in 1998
They want your loyalty to their brand
Marketing & Advertising
Highly sweetened cereals
Cookies
Candies
Fast foods
Sodas
Mostly foods high in sugar, calories & fat
Marketing & Advertising
Marketers study you, your
behavior, what gets the dollar
out of your pocket
Children under 12 years of age
spend $25 billion
every year
Teens spend $140
billion a year on
foods and beverages
Marketing & Advertising
Children watch between 20,000 and
40,000 commercials each year
Food is the product advertised in
more than half of all adds targeting
children
The heaviest food advertising is
targeted to young
children
Marketing & Advertising
Obesity is highest among kids/teens
who watch 4 or more hours of
television a day
Obesity is lowest among kids/teens
who watch less than an hour a day
60% of overweight children 10 – 15
yo may be due to too much TV
For many children,
reducing TV reduces
weight
Marketing & Advertising
Food no longer just tastes
good, it has to be fun
What is the Cost?
300 million people worldwide are
obese & 750 million more are
overweight
In the United States 60% of
adults are overweight or
obese
More than 15% of children
& teens are overweight or
obese
Brazil
Consider:
Brazil – 8% men
& 13% women
are obese – a
100% increase in
22 years
Mexico
Mexico is now the
second fattest nation
In 1999, women 35% overweight, 24%
obese
In 1999, 55% men overweight & obese
Mexicans drink more
Coca Cola than milk
Spain
Adults over 60
years old
Men – overweight
49%, 31.4% obese
Women –
overweight 39.8%,
40.8% obese
The Cost – Heart Disease
About 700,000 Americans will have a
stroke this year
Heart disease ranks the #2 cause of
death for children/teens under 15 yo.
This use to be related to birth defects
but now it is high blood pressure, high
blood cholesterol, & metabolic
syndrome
The Cost – Heart Disease
17 million people around the world die
for heart disease
The highest rates of heart disease are
found in Argentina, Chile and Uruguay
The Cost - Diabetes
120 million people worldwide have
Type 2 diabetes and by the year 2010
the number will increase to 230
million people
Type 2 Diabetes use to be rare in
children. Now it is becoming common
among children and teenagers
The Cost - Obesity
25
20
15
10
5
0
USA
Australia
Canada
USA-1980/1994, UK-1980-1999, Australia-1980/1995, NZ-1989/1997, Canada-1994-1998
What Can We Do?
Make Different Choices
Pay attention to labels
Ask for the nutrient value at fast food
restaurants
Eat until you’re satisfied, not until
you’re stuffed
Replace some soda with water
Have a piece of fruit instead
of a candy bar or dessert
Make Different Choices
Carl’s Jr
Super Star Hamburger – 348 calories
Small French fries -92 calories
Medium Soda –
260 calories
Total -700 calories
Make Healthy Choices
Previous meal – 3,310 calories
Present meal -700 calories
Total difference – 2,610 calories
Making Healthy Choices
You make the difference
It’s up to you!