Transcript Advertise
Advertisement n. Advertisement helps to sell goods. Advertising n. She works in advertising. Advertise v. I must advertise for a new secretary. Brainstorming • Where can we find ads? • What kind of ad do you think is a good one? Attractive ,humorous, persuasive, believable ,creative, exaggerate….. Learning Goals By the end of the lesson,we will be able to 1.Basic knowledge: distinguish the commercial ads & public service ads 2. Ability improvement: try to make a good advertisement by yourself. 3. Critical thinking: make a list of the advantages and disadvantages of the ads Step1: Basic Knowledge Enjoy some ads Commercial ads (CAs) Public Service ads (PSAs) Can you guess what the ads are advertising? Commercial ads ? or Public Service ads ? 马桶，如此坚硬 Getting the message Getting the message We need a lung to breathe! Getting the message Nescafe You’re surrounded! Getting the message The most powerful Getting the pesticide( message 杀虫剂） Getting the message Protect water, Protect ourselves. Getting message Fashion claims morethe victims than you think. Getting the message Lose weight day after day! Cherish Getting the message your life! Commercial advertisements Public service advertisements 1.What is an advertisement ? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 2.Where can we find these ads ? We can find them on billboards, on the Internet, in newspapers/magazines, on TV, etc. 3. Why do you like these ads ? They are quite interesting, creative and we can get some useful information from them. 4. What are PSAs meant to do ? They are meant to educate people about health, safty, or any other problem that affects public welfare. 5.Does an advertisement tell people the complete truth? Can we trust it? There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Step 2: Ability Improvement Places found Commercial ads PSAs billboards, newspapers, magazines, the Internet, radio, television Means used use attractive and original images and creative language purpose Commercial ads to promote a product or service expense charged PSAs to educate people free of charge no yes believable? examples Group work A “well-known” advertisement in China Slogan: 今年过节不收礼,收礼就(还)收脑白金! ★ What is a good advertisement? tell the truth be creative be attractive be up to date stared by celebrity … To gain profits by taking money from the consumers’ pockets Let’s appreciate more! Just do it ! No business too small, no problems too big. Good to the last drop． 滴滴香浓，意犹未尽。 （麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） • Ask for more. 渴望无限。 （百事可乐） • The taste is great. 味道好极了。 （雀巢咖啡） • Anything is possible. 一切皆有可能 • Let’s make things better. 让我们把一切做得 更好！ Connecting People. 理解就是沟通。 (Nokia) We lead. Others copy． 我们领先，他人仿效。 （Ricoh Copier 理光复印机） 1.What is an advertisement ? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 2.Where can we find these ads ? We can find them on billboards, on the Internet, in newspapers/magazines, on TV, etc. 3. Why do you like these ads ? They are quite interesting, creative and we can get some useful information from them. 4. What are PSAs meant to do ? PSAs are meant to educate people about health, safty, or any other problem that affects public welfare. 5.Does an advertisement tell people the complete truth? Can we trust it? There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. III. Fill in the proper words according to the passage. An advertisement uses words and pictures to 1.persuadepeople to buy a product or service, or to believe in an idea. Newspaper, magazines, the Internet, radio and television are the most 2. common places to find them. There are two main types of advertisements---3.commercial advertisements and public service advertisements (PSAs). The first one is one which someone has paid for to 4. advertise a product or service. PSAs are often run for free, and are 5.meant to educate people about health, safety, or any other problem that affects public 6. welfare . There are laws to protect people from advertisements that 7. cheat people. However, we still must be aware of the 8. skilful methods used in advertisements to try and sell us things. When it 9. comes to advertisements, we must all use our 10. intelligence and not be a slave to them. Step 3 Critical Thinking In my opinion, every coin have two sides…….. Words & pictures be used to Advertisements to persuade people to buy a product or service or CAs to believe in an idea. newspapers, magazines, the Internet, radio, TV PSAs pay for run for free are meant to Advantages & disadvantages of ads. Advantages Disadvantages Provide information about latest products. Mislead customers or cheat them of money. Increase sales by repeated advertising. Give false or incorrect information. Cut costs of newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. …… Make teenagers want things that cost much. …… What’s your opinion of advertisements ? Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. ------ Stewart H. Britt 做生意没广告犹如在女孩眨眼．你知道你 在做什么，但没有其他人知道． －－－ 布列特 1.Write a short article about your opinions on ads.(complete the article) 2. Retell the reading & collect more wonderful ads. My God! I have no home now! The end to this journey might be the end itself. ads for government policies PSAs educate people about problems in society or about people who need help serve the public they are usually free and usually true Commercial ads encourage people to buy a product or service make money make people believe they are telling the truth, sometimes by tricking us Discussion: 1. Have you ever bought a product or service after reading or watching an ad? 2.Do you think advertisements tell the complete truth? Why or why not? Let’s debate ! • Pros Advertisements do more good than harm! • Cons Advertisements do more harm than good! be used to Advertisements CAs persuade newspapers, magazines, the Internet, radio, TV PSAs educate be meant to play tricks on believe in be aware of innocent fall for Let’s practice ! • Let’s try to write some advertising slogans for the two advertising posters . • You can also write something to promote your product or company in the future.