Transcript How does it work? - Triton Digital Support

Welcome to your customizable sales collateral deck! Use
this to pitch effective campaigns and drop leave-behinds for
your visits to advertisers. If you have any questions about
this collateral, contact Chris Bohn at
[email protected]
How to change out logos in the sales deck:
1. For main page
1. On the first page, right click on the “insert logo here”
image and click Change Picture.
2. Choose your logo and open to insert.
2. For all other pages
1. click the “View” tab , then Slide Master.
2. You will see a Master Layout with two Sub Layout
Styles. Choose the first Sub Layout.
3. Right click on the logo in the upper right hand corner
and choose Change Picture.
4. Choose your logo and open to insert.
Don’t forget to delete this
page when finished (or don’t
print it!)
Immediate Results Program
Drive Traffic to Your Website with our
Featured Links
Benefits
Quickly increase traffic to your website or web-based promotion
Increase brand exposure
Much higher response rate compared to traditional banners
How does it work?
We present a point earning link to your website to our consumers
Consumers click through and earn their points
You receive a weekly results report
Insert Price Here
Use our Audience as a Research
Panel with Surveys
Benefits
Fast, affordable consumer research designed to help you better understand your target customer
Enables the creation of more targeted marketing messages
Increase brand exposure and build goodwill with consumers
How does it work?
Consumers earn points to take a custom survey designed to help you
understand their buying brand preferences, attitudes about you and your
competitors, and more
A detailed report showing results is provided at the end of the campaign
Insert Price Here
Drive Sales with Special Offers
Benefits
Cost effective method to get your offer in the hands of potential customers
Increase brand exposure
How does it work?
A point earning opportunity is presented to our consumers to print your coupons
Consumers print the coupon and are awarded their points
You receive a results report when the campaign closes
Drive Traffic to Your Website with Trivia
Benefits
Quickly drive deep interaction and traffic to your website
Much higher response rates than traditional banner advertising
Increase brand exposure
How does it work?
Consumers are presented with a weekly trivia question about information
present on your website
They visit your site to find the answer and earn their points
Build Warm Lead Lists with Surveys
Benefits
Quickly identify specific consumers who want more information about your business
Enables you to shorten the sales cycle by finding consumers who are ready to buy in the near future
Increase brand exposure
How does it work?
Consumers earn points to take a custom survey that identifies their need
for your product or service
A list of consumers who are qualified and opt-in are delivered to you each week
Drive Traffic to Your Store/Event with
our Code Promotions
Benefits
Increase traffic to your store or event
Increase brand exposure
How does it work?
Consumers come to your store or event and pick up a code card containing
an alpha numeric sequence
Consumers input this sequence on-line to earn points
Get More Info – Build Your Email
Database
Benefits
A working list of members interested in your products, services, or even special offers is built
Quickly identify specific members who want more information about your business
Grow your email database and increase brand exposure
How does it work?
Members choose the Get More Information feature and agree to have their email
address shared with your business. The member will receive points for opting-in.
A list of members who opt-in are delivered to you each week.
Slot Machine Sponsorship
Benefits
Our average slots player plays for 10 minutes per visit, which provides extensive exposure to your branding
and advertising messages
The Slot Machine background graphic and your banner advertisement will feature links to drive our slots
players to your website. Your banner advertisement can be rotated throughout your sponsorship
to keep your call-to-action fresh
How does it work?
We customize our Slots Machine with your branding and
advertising, providing an immersive brand experience for
slots players
Our audience visits your website to play Slots and earn
reward points, which can be redeemed for opportunities
to win tens of thousands of dollars in cash and prizes
Each time they play, our audience is engaged
again and again with your branding and
advertising messages
Blackjack Game Sponsorship
Benefits
Our average Blackjack player plays for 10 minutes per visit, which provides extensive exposure to your
branding and advertising messages
The Blackjack background graphic and your banner advertisement will feature links to drive our
players to your website. Your banner advertisement can be rotated throughout your sponsorship
to keep your call-to-action fresh
How does it work?
We customize our Blackjack with your branding and
advertising, providing an immersive brand experience for
our players
Our audience visits your website to play Blackjack and earn
reward points, which can be redeemed for opportunities to win
tens of thousands of dollars in cash and prizes
Each time they play, our audience is engaged
again and again with your branding and
advertising messages
Scratch & Win Sponsorship
Benefits
Our average scratch and win player plays for 10 minutes per visit, which provides extensive
exposure to your branding and advertising messages.
The Scratch and Win background graphic and your banner advertisement will feature links to drive our
players to your website. Your banner advertisement can be rotated throughout your sponsorship to keep
your call-to-action fresh.
How does it work?
We customize our Scratch and Win with your branding
and advertising, providing an immersive brand
experience for players
Our audience visits your website to play Scratch and Win and
earn reward points, which can be redeemed for opportunities
to win tens of thousands of dollars in cash and prizes
Each time they play, our audience is engaged
again and again with your branding and
advertising messages
Facebook Likes – Build Your Brand
Benefits
CAMPAIGN
Increase the number of people who “like”
DETAILS
your
Facebook page
Increase your site traffic
Increase member participation and
interaction with your Facebook page
How does it work?
CAMPAIGN
Enables members to earn rewards
DETAILS
points
when they “like” any page you
designate on Facebook
Digital Ivy – User Generated Contests
Benefits
CAMPAIGN
Attract new users and grow your database
DETAILS
Increase brand exposure through social sharing,
viral marketing and access to new channels like
Facebook and Mobile
Leverage the size of your collective audience
across assets and channels to attract more
sponsors and revenue
How does it work?
CAMPAIGN
A custom photo/video/audio/text submission contest is
CAMPAIGN
created
that can be accessed and entered in through a
DETAILS
standalone
site, loyalty club, Facebook or mobile
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Ignite participation by awarding existing members points to
play the contest or by giving away prizes, as well as
incentivizing sharing virally to their social network
Syndicate contests to multiple sites, Facebook pages, and/or
loyalty clubs to increase your reach
Immediate Insights – Enhanced
Research Platform
Benefits
CAMPAIGN
Get Real-Time results from your audience about
any
subject
DETAILS
Gather data from your loyalty program or from a
link you post to Facebook or Twitter
How does it work?
CAMPAIGN
You create questions that you would like to ask your
CAMPAIGN
audience
DETAILS
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You choose where and when your users will take the survey
We provide you with powerful reporting data from the survey
Advance reporting filters and charts to help you
analyze data
Reporting – Measurable Results
Benefits
High levels of accountability make your investment easy to justify
Summarizes actionable information to help you make better marketing decision
Every campaign includes a detailed report that quantifies the consumer response generated. Depending
on your campaign, report details include high level demographic information on respondents through
contact lists of those consumers that want more information
On-Line Exposure with Presenting
Sponsorship
Our rewards program is destined to become one of the most heavily trafficked areas of our
website…and our sponsor will be prominently integrated into every page!
CAMPAIGN
Just like Coke with American Idol, you will
DETAILS
become
an endemic, integrated sponsor into
one of the most important programming
features and marketing initiatives ever
launched by our station.
Build tremendous good will with our audience
as you are credited with the perks and prizes
we give away through our
incentive programs
Beyond extensive on-line and onair branding, we will also provide
direct incentives to motivate
measurable engagement with your
business!
Sponsorship Investment
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CAMPAIGN
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DETAILS
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Banner AD space size options
Standard IAB ad sizes available:
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300x250
728x90
160x600
120x600