Transcript Slide 1

It’s Just A Matter Of Fact.
Promotional Products Work.
Name
Title
Company Name
Use It
58%
of people keep
their
Promotional
Products for one
year to more
than five!
What is a Promotional Product?
A PRODUCT used to promote a product, service or
company’s BRAND including:
• PROMOTIONAL PRODUCTS: a.k.a.
Advertising Specialties, Freebies, Giveaways, Swag,
Etc.
• Incentives To Recognize & Reward
• Business Gifts
• Awards & Prizes
• Commemoratives Items or Keepsakes
• Gift With Purchase
• Even some items without a logo have a strong
enough BRAND image to be considered a
promotional product. CAN YOU THINK OF ANY?
Promotional Products: An $17.7 Billion Industry
2011 Top Sales by Product
Rank Categories
1 Wearables
2 Writing Instruments
3 Bags (up from #5)
4 Calendars
5 Drinkware
6 Desk/Office/Business
Accessories
7 Computer Products &
Accessories (up from #16)
8 Electronic Devices &
Accessories
9 Recognition Awards/
Trophies/Jewelry
10 Housewares/Tools
Promotional Products: An $17.7 Billion Industry
2011 Top Sales by Program
Rank Category
1 Brand Awareness
2 New Customer/Account
Generation
3 Trade Shows
4 Public Relations
5 Dealer/Distributor
Programs
6 Employee Relations and
Events
7 Employee Service Awards
8 New Products/Services
Introductions
9 Not-for-Profit Programs
10 Safety Education
Staying Fleeting Nature Of Traditional Advertising
Power
Promotional
Products
generate a
7 Words; :10 Seconds
:30 Seconds
15%-50%
greater recall
rate than other
major media
:60 Seconds
15 Minutes
140 Characters
PEOPLE AVOID ADVERTISING
Research conducted by
Microsoft and Starcom found
that 10 – 15% of adults between
the ages of 17 and 35 go out of
their way to DODGE traditional
advertising, branding them “Ad
Avoiders”
Stickiness with a lot less clutter
ADVERTISING MEDIA
EXPENDITURES
Media/Method
Direct Mail
Television
Internet
Point of Purchase
Cable TV
Newspaper
Consumer Magazines
Event Marketing Sponsorships
Promotional Products
Radio
Business Magazines
Out of Home (billboards)
Product Placement (films, tv)
Mobile Phone Advertising
2007
2008
2009
2010
2011
%
Change
54.8
46.6
21.1
20.3
24.1
42.2
25.5
19.4
21.3
10.7
7.2
-
56.1
46.3
23.4
19.1
21.2
34.7
23.7
18.1
19.5
9.9
7.0
< .4
44.4
40.4
22.1
24.4
24.8
19.4
12.5
15.6
16.3
7.5
5.8
< .5
47.8
45.2
26.0
23.0
21.3
22.6
20.1
17.2
16.6
17.3
7.4
6.1
3.8
0.6
50.1
45.1
31.7
24.2
22.9
20.7
20.1
18.1
17.7
17.4
7.7
6.4
4.0
1.6
4.8
-0.2
21.8
4.8
7.8
-9.2
0.0
5.5
7.00
1.0
3.8
4.9
5.2
148.9
8
Promotional Products ARE Different!
Promotional Products are a
sensory medium. Adding your
message to a tangible
product turns an ordinary
message into a marketing
experience your audience
can smell, taste, see, hear
and touch.
Tastes
sweet!
Feels
right!
Looks
great!
Sounds
good!
Smells
nice!
Got The
Message
76.2%
of people can
recall the
product, service
and message on
their
Promotional
Product
Many Competitive Advantages
• Personalized – Highly Targeted!
• Tangible And Long-lasting
• Impact Easily Measured
• Easily Distributed (Human Touch - Viral)
• High Perceived Value
• Complements Other Advertising Media
Love It
More than
50%
of people have
a favorable
impression of
an advertiser
after receiving a
Promotional
Product
Promotional Products Are Memorable
Promotional Products have the unique
ability to BUILD RELATIONSHIPS with staff,
prospective employees, vendors, customers
and consumers:
• Once you accept the product – we have a
relationship. That relationship will continue
throughout the useful life of the product.
• Your relationship with most other media
begins when you see it and ends when you
look away.
Remember
It
82.6%
of people can
recall the
company and
brand on their
Promotional
Product
Do You Remember?
• How a
raised awareness and money for
cancer research?
• That
you stood in line to get from the
radio station?
• The
you use, with the name of your favorite
coffee shop where you buy your coffee, tea or
latte?
• How about the color PINK?
You remember them, and so do others!
Thumbs
Up
83%
of people
like
receiving
Promotional
Products
Numbers Don’t Lie
According to research conducted by PPAI and fielded
through MarketTools, Inc. :
• More than HALF of consumers have a favorable
impression of the advertiser on a promotional
product
• 20% of consumers MAKE A PURCHASE after receiving
a promotional product
• 83% of consumers could RECALL an advertiser from a
promotional product
• 8 out of 10 people LIKE receiving Promotional
Products, while 7 out of 10 people find online
advertising annoying
Results
speak louder
than words
Thank You!