Transcript Slide 1

Who I am / Our Company
• Enter Details about you or your company and
your current success to date
The Local Business Market
• Local Business Marketing is one of those areas that are set to explode in
the next few years as Internet Marketers begin to realise the power of the
“local search”.
• There are more people searching online for local products and services
than ever before
• The searcher is much more qualified and specific to the local product or
service which means they are more likely to convert into a paying
customer! E.g Plumber Vs Plumber In Kent
• There are more local businesses turning to online marketing to find new
ways of generating customers and leads, and increasing their profit
margin!
• Google has realised this with the Introduction of the Google Business
Directory, Google Local and Google Maps, and also the ability to show
your adverts within a defined geographic area of your business location!
The Opportunity For Local Businesses
Local Business marketing represents a great opportunity because:
• There is lower competition for keywords containing a geographic location
which means you pay less for each lead generated
• The search by the customer is more targeted and therefore more valuable
to the local business
• The cost of driving traffic to a website is significantly reduced
• Local Businesses are not aware of the potential benefits & revenue this
type of marketing could bring them
• This trend will continue to grow as more and more people use the
Internet to find a local service or product and more away from more
traditional means
• The opportunities to take advantage of local business marketing are vast
as there are thousands of services in towns and cities all over the
country!
Growth Of Local Searches In The Uk
• The Kelsey Group reports that 74 percent of Internet users perform local searches
• 43% of search engine users are seeking a local merchant to buy something offline.
• Local search is easier that searching the yellow pages book or yellow pages online
• Instant results for the user – In a matter a seconds the searcher is presented with a
list of local businesses providing a relevant service
• The growth of mobile devices such as mobile phones, laptops and ipads have made
local searching convenient
• More than half of those that own devices (such as the iPhone) are performing
local business searches
• Look at the next generation?? – How many children, teenagers or young adults
actually use the yellow pages.
Decline of Yellow Pages 2006 - 2014
**Searches are finding more and more of the information directly in
the search engines which is removing the need to find Internet
Yellow Pages**
The Decline Of The Yellow Pages
• Your advert is placed right next to your competitors in your
industry
• You are placed in one particular advertising section
• Tracking business/leads that actually comes from Yellow pages
is extremely difficult to do
• Not all ads are created equal – You have to spend big to stand
out
• You pay no matter if anyone sees your ad or responds to it.
• The searcher/customer wants instant results – why search
through a book (or yellow pages online) when the solution can
be “Googled”
• Once it's printed, that's it! You cant change it
• No testing – how do you know if you ad is working
The Decline Of Newspaper Advertising
• The Newspaper Association of America (NAA) website reports a 27.94% yearon-year decline in newspaper advertising revenue
• Your Ad must compete with hundreds of ads, as well as dozens of stories and
features for the reader to wade through.
• Expose time is often low and not focused – the majority of people read a
paper for general interest not because they are looking to buy
• The majority of adverts in newspapers are not tracked to determine ROI
• Advertising is often short lived with the paper being discarded at the end of
the day – requiring a longer term investment to see a return in sales
• Advertising in a national newspaper can command huge prices
• Broad appeal rather than targeting your customer who is already searching for
a particular product or service
• You have no assurance that every person who receives the newspaper will read
your ad
• You pay for the advert even if no one reads it!
The Growth Of The Internet
• There are 861 million websites (Jan 2014)
• There are 1.24 billion active Facebook users
(Feb 2014)
• There are 6 billion hours of video watched on
Youtube per month (Apr 2014)
• 30 million local businesses have active Pages on
Facebook. (Jun 2014)
• Twitter now has 271 million active user accounts
(Aug 2014)
• 16 million – the number of members LinkedIn has in
the UK, 313 million worldwide (2014)
39% Of The World Is Now Online
Now The Most Popular Form Of Advertising
Internet is now 24% of all display Advertising. Same As Television
Online Advertising vs Traditional
• Advertise anywhere to any audience!
• Many avenues to market both free and paid (PPC, SEO, Video, Social
Media, Articles Marketing, Blogging, Viral
• With paid advertising you pay only when someone clicks on your
advert
• Leads / customers can be generated from as little as 10p
• You control budget for each day, week, month and year
• Advertise Locally or Globally and make it time specific (e.g 9 am to
5pm)
• You choose when your ads are shown and how often
• You can have custom ads for different searches
• Track all your sales generated online and from what websites
• Change your advert as often as you like
• Continuous testing allows you to improve your profit margin and ROI
Growth of Google UK
Google: 91% stranglehold of the UK search market
Growth of Google US
Google: 66% of the US search market
What We Offer Our Customers
• Website Design
• Website enhancements
• Website promotion
• Video creation and submission
• Pay Per Click campaign management
• Google local submission
• Social media campaigns
• Email marketing
WWW Sites
• Lead Generation website
•Mini website
• Multipage corporate website
• Online store
• Blog
•Membership websites
Website Enhancements
• Listing Building
• Video interaction
• Optimise for SEO to get high rankings and free
traffic
• Website Update
• Rewriting content to improve conversion rates
Website Promotion
Traffic Generation Techniques – will help improve your presence online,
direct qualified traffic to your website , and improve your website ranking
within Google
• Link building
• Directory submission
• Article promotion
• Forum posting
•Video Creation
•Video Promotion
PPC Management
• Create PPC campaigns (Google, MSN/Bing, Yahoo)
• One-off setup fee
• Ongoing Maintenance
•Marked return on Investment
•Direct Qualified Leads
•Indepth tracking
•Monthly reports
• Facebook PPC
Geographic Targeting
• Target local customers within a particular region
• Choose a targeted area or mile radius to display your adverts
• Target customers in the UK looking for a business in a local area
Google Local Submission
• We will get your
website listed on
Google Maps and keep
it there for your local
term.
•Highly qualified and
targeted customers to
your website
Social Media Creation & Management
• Facebook - fan pages & groups
• YouTube channels – promoting your
product or service and driving traffic
• Twitter accounts – build your presence
online and develop a relationship
• Linked In – Network with other businesses in your
industry
Email Marketing
• List Building implementation
• Email marketing campaigns specific to your product
/ service
•Follow-up emails with customers to build your
relationship automatically
•Email marketing strategy designed to maximise your
return on investment
Our Customers Results To Date
TESTIMONIALS FOR YOUR SEVICES
- Show the results of your work
-Their return on investment
- Their conversion rate
-Their increase in sales
Your Current Rankings Within Google
Research The Company / Business Beforehand:
1. The current positioning of the business within Google
Where are they? What do they rank for?
2. Where are their competitors rankings? – How much traffic are they
losing out on by not being on the first page?
3. Show them which keywords have highest number of searches per
month and the potential traffic / leads they are missing out on each month
4. Show they what traffic they would get from using your service! How
many more customers?
Our Guarantee
INSERT YOUR
GUARANTEE HERE
First month free? Only pay for results? X
number of leads per months? First page
rankings? Guaranteed Return on
investment?
Package Available To You
• Website Design
OPTION 1
OPTION 2
• Website enhancements
•OPTION 1
•OPTION 2
• Website promotion
•OPTION 1
•OPTION 2
• Video creation and submission
•OPTION 1
•OPTION 2
Package Available To You
•Pay Per Click campaign management
•OPTION 1
•OPTION 2
• Google local submission
•OPTION 1
•OPTION 2
• Social media campaigns
•OPTION 1
•OPTION 2
• Email marketing
•OPTION 1
•OPTION 2