Transcript Marketing
Marketing Careers in Marketing Marketing and Business LAP 1 Marketing Careers Vocab Market Researcher – determines and analyzes consumer buying behavior through research. Non-Profit Organization – a charity or service organization that does not seek to make a profit Retailer – A merchant who sells goods directly to a consumer. Product Manager – determines and implements techniques for marketing specific products; may perform all outbound marketing activities. Marketing and Business LAP 1 Marketing Careers Vocab Online Retail (E-Tail) – sell merchandise on the Internet and through other electronic means Wholesaler – sells products generally in large quantities to retailers Marketing Consultant – offers assistance to businesses for boosting sales, perfecting customer service, licensing products, etc. New Product Planner – studies market research and determines how to best place a new product or service into the market Marketing and Business LAP 1 Marketing Careers Vocab Systems Analyst – provides guidance to managers faced with marketing problems Distribution Manager – plans and directs all aspects of the distribution of goods Direct Response Marketer – solicits consumer response to advertising and markets to the consumer based on this contact Media Buyer – buys media space and assists with advertising campaigns Marketing and Business LAP 1 Marketing Careers Vocab Account Executive – sales representative; given to higher level sales staff Public Relations Specialist – plans and distributes information about a business to promote a positive image of the company International Marketer – promotes the company’s product to clients in foreign countries Search Engine Marketing – manages a company’s Web presence and ratings on search engines Marketing and Business LAP 1 Marketing Careers Vocab Brand Manager – plans and directs marketing of specific brands within a company Marketing Communications Manager – produces, implements, and manages communications programs to publicize the company, products, and services Sales Promotion Manager –develops plans to implement sales promotion in business including budgeting, timeline, and planning. Marketing and Business LAP 1 Marketing Careers Vocab Advertising Sales Director – develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. Social Media Marketer – utilizes social media to market goods or services to consumers Call Center Agent (outbound) – calls prospective customers and attempts to sell a good or service Marketing and Business LAP 1 Marketing Careers Vocab Business Data Analyst – gathers, studies, and analyzes data Exhibit Display Designer – creates designs for product displays Leasing Specialist – markets and manages products through leasing Web Product Manager – manages the marketing of goods and services on the Web Marketing and Business LAP 1 Marketing Careers Vocab Webmaster – develops and enhances the operation of the company’s Web site Copywriter – produces content for advertisements Technical Support Specialist - assists consumers with products marketed by the company Customer Service Representative – provides assistance to customers with questions or concerns Marketing and Business LAP 1