Transcript the-eternal-love-wedding

The eternal love
wedding portal
www.theeternallove.weebly.com
BUSINESS PLAN : ONLINE ADVERTISING WEBSITE
PRESENTED BY :
NOR HARYATI MOHAMAD SUFFIAN
2008530613
HALINA HUSSIN
2008370303
NORHAIZA ABDULL HAMID
2008760755
Business model
VALUE PROPOSITION
REVENUE MODEL
MARKET STRATEGY
COMPETITIVE ADVANTAGES
COMPETITIVE ENVIRONMENT
MARKET OPPURTUNITIES
ORGANIZATION DEVELOPMENT
MANAGEMENT TEAM
Introduction
 Will operate on 1st January 2011.
 Business idea concept based on providing Advertising
Platform for businesses related with wedding services
 Based on 2 categories:
 Wedding concept
 Wedding services
Background Company
Nature of Business:
Provide online advertising services for other businesses which
related with wedding preparations.
Motivation:
Experience
Objective
 To provide the convenience information about
the wedding facilities to customer
 To give best service for our customer
 To support this industries by providing
attractive platform for advertising
Mission & Vision
Mission:
Expend the business throughout the Malaysia
Vision:
To be known as the best and famous wedding portal company
in Malaysia
Value proposition
2 types of value proposition:
1. Customer value proposition - give a convenience website
because all the information about the wedding facilities is able to
access very easy and quick in one-stop center
2. Partner value proposition – provide sharing website among
the potential partners by doing the similar product and services
where is related with wedding purposes.
Revenue model
How our business make money ?
BUSINESS MODEL – b2b
B2B – Affiliate (used our website to advertise or link their
business website)
Revenue model
Classification of business revenue model
1. COST PERCLICK
Advertisement is charged based on the number of clicks it gets through the
advertising site.
2. COST PER IMPRESSION
Advertisement is charged based on the number of impression it gets through
the advertising site.
3. PAY PER LEAD
Advertisement is charged for every successful lead such as signup for a hosting
service.
Revenue model
4.PPS
Advertisement is charged a commission for every successful sale that it
contributes.
5.SPONSERED ADV
Can be permanent or rotation:
 All the cost or pay to website is through the PAYPAL and also CIMB Click
 The charges of each type of revenue model based on rate that our partners
agreed and it stated on the Term and Condition and Registration Form that they
have to filled when the affiliate decide to earning our website.
Market Strategy
TARGET MARKET
 Customer
high end customer
elite group – based income and age
 Affiliate
Exclusive Service and Product
Very Professional and Popular
Having experience
Market strategy
Four P
PRODUCT
•Maintain website
•Good keyword
•Simple design
•Optimization
•Easy navigation
•Fresh content
•Book mark able
•Not crowded & clean
•Easy downloading
PRICE
•Price is reasonable
•High Quality at Low
price
•Discount
•Promotion package
PLACE
• Listing into
search engine by
Ex : Google
Adword
Social Network
. Group
Overture .com
Go click.com
Mudah.com
PROMOTION
• To create the
awareness – used
the conventional
•Ex : Pamphlet, TV,
radio and also selling
approach
•Online – Adwords
•SEO
Competitive Advantages
THE ETERNAL LOVE WEDDING
PORTAL
OTHER COMPETITORS
Different Service
Online Advertising Business as one
stop.
All the services in one website:
User friendly
Clean
Customize Service
Communication More Effective
Powerful in reaching new market
by using online
Customer find the wedding services
through internet
Online Business in different
Less info about other services
Offline or Conventional Business
Very Complicated
Crowded
Less reaching market
Business find customer
Competitive Advantages
THE ETERNAL LOVE WEDDING
PORTAL
OTHER COMPETITORS
Similar Services
Based on target market:
Customer
Elite Group (high end customer)
Affiliate and visitor from different
Ethnic
Affiliate
Very popular and professional
wedding planner, services.
High Quality at Low Price for using
our website
Anyone who looking for the
services.
There are advertising services
charges at high rate for low Quality.
Competitive
Environment
External Factors that influence the competitive to this business
1.
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COMPETITORS
a lot of competitors in this business
High competitors will create challenges
Help to advertise their product
TECHNOLOGY TRENDS
Businesses go to online - more effective by using social network and search
engine (ad word and ad sense).
Easy and free develop business website
Info search – through laptop as well as i-phone, blackberry and etc
Competitive
Environment
External Factors that influence the competitive to this business
3. ECONOMIC SITUATION
 Effect of DD and SS
 Stability in eco – increasing the Purchasing Power so DD and SS increasing for
the product and services increasing.
4. SOCIAL
 Malaysian people – different Ethnic
 1 Malaysia
Competitive
environment
External Factors that influence the competitive to this business
3. HUMAN CAPITAL
 Our Affiliate - very professional and have experience
involve to the business for so long
 Hire the students from IT background
4. TREND AND LIFESTYLE

Married - Age 27 and above(Women) 30 and Above (Men)
Market
Opportunities
SWOT Analysis:
Strength - The partnerships that manage this business have ability to run the
business very well because most of us have a education background in
various field such as management, business and also IT.
Weakness - There are other business that provide same business wedding portal
Opportunities - Economic is much more stable and increasing demand for the
product because customer will look for the wedding portal to make the
preparation by full package.
Threats - Price competition among the competitors in giving low price.
Organization
Development
Device that require on developing website:
1.
Personal computer
2.
Internet connection
3.
Knowledge of programming language
4.
Good marketing plan
5.
PHP language
Management
Team
Marketing Manager
General Manager
IT Manager