Transcript Chapter 13 Advertising and Shopping

13
Chapter
13 Advertising
and Shopping
Chapter
Advertising
and Shopping
Chapter 13
Section 13.1
Facts About
Advertising
Section 13.2
Shopping Skills
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Chapter 13 Advertising and Shopping
Section 13.1 Facts About Advertising
• There are several types of ads and many persuasive
techniques used in advertising
• Consumers need to be able to identify and evaluate
the information in ads.
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Chapter 13 Advertising and Shopping
Content Vocabulary
Academic Vocabulary
campaign
infomercial
direct mail advertising
testimonial
endorse
manipulate
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promote
impartial
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Chapter 13 Advertising and Shopping
The Role of Advertising
• Advertisements are designed to influence
consumers to buy products.
• Products can also be political, social, and
charitable causes.
When was the last time you bought
something you didn’t need because
you saw an advertisement?
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Chapter 13 Advertising and Shopping
The Role of Advertising
• Ads introduce new products and help you
compare similar and different products.
• Drawbacks of ads include the annoyance factor,
persuading people to buy things they do not need
or afford, and adding to cost of products.
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Chapter 13 Advertising and Shopping
Types of Ads
• Advertising is communicated through numerous
forms of media.
• Information ads supply facts.
• Image ads focus on selling products based on the
image they seem to represent.
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Chapter 13 Advertising and Shopping
Persuasive Techniques
• Advertisers use a
variety of techniques to
influence consumers to
buy.
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Chapter 13 Advertising and Shopping
Persuasive Techniques
• Testimonials are positive statements based on
personal experience, but often people, usually
celebrities, are paid to endorse these products.
testimonials
A positive statement about or
endorsement of a product
based on personal experience.
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Chapter 13 Advertising and Shopping
Evaluate Ads
• Evaluate ads to get more information before
making purchases.
• Use critical thinking skills to analyze what is being
said.
Do you believe all the advertisements
you see on TV? Why or why not?
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Chapter 13 Advertising and Shopping
Evaluate Ads
• Be aware of deceptive advertising techniques,
such as false claims, hidden catches, deceptive
pricing, and bait and switch.
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Chapter 13 Advertising and Shopping
Section 13.2 Shopping Skills
• Smart shoppers know
how to plan and research
purchases.
• Shopping for services is
not the same as shopping
for goods.
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Chapter 13 Advertising and Shopping
Content Vocabulary
Academic Vocabulary
impulse buying
warranty
rebate
service
Glencoe Managing Life Skills Chapter 13 Advertising and Shopping
second
substantial
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Chapter 13 Advertising and Shopping
Plan Purchases
• Consumers who plan their purchases will get more
for their money.
• Avoid impulse buying, making unplanned
purchases with little or no thought.
impulse buying
Making unplanned purchases
with little or no thought.
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Chapter 13 Advertising and Shopping
Shopping Options
• You can buy from a variety of stores or factory
outlets.
• Secondhand sources include garage sales, swap
meets, and flea markets.
• Shopping from home is convenient and easy.
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Chapter 13 Advertising and Shopping
Finding Good Buys
• Recognize good values to help save money.
• Be a smart shopper by evaluating quality, safety,
guarantees, and hidden costs.
• Take advantage of sales.
• Use coupons and rebates to get reduced prices.
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Chapter 13 Advertising and Shopping
Shopping for Services
• A service is work performed for a fee.
• Services include haircuts, car repairs, and the
like.
• Get the most for your money.
service
Work performed for a fee.
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Chapter 13 Advertising and Shopping
Chapter Summary
Section 13.1
Facts About Advertising
• Advertising has the power to influence people’s
opinion and behavior.
• Advertising has benefits and drawbacks for both
advertisers and consumers.
• Two different kinds of ads are information ads and
image ads, and ads are available through different
media.
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Chapter 13 Advertising and Shopping
Chapter Summary
Section 13.1
Facts About Advertising
• Advertisers use many techniques to persuade
consumers.
• Consumers should evaluate ads for the facts.
• The Federal Trade Commission (FTC) enforces
laws against deceptive advertising.
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Chapter 13 Advertising and Shopping
Chapter Summary
Section 13.2
Shopping Skills
• Smart shoppers plan their purchases and avoid
impulse buying.
• You can shop at stores, online through catalogs,
secondhand sources, and at home.
• When comparison shopping, consider quality and
warranties, as well as price.
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Chapter 13 Advertising and Shopping
Chapter Summary
Section 13.2
Shopping Skills
• Shopping at sales and using coupons and rebates
can help you save money, but only if you are
careful and take time to plan.
• Shopping for services involves a different process
from shopping for goods.
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Chapter 13 Advertising and Shopping
Review
Do you remember the vocabulary terms from this
chapter? Use the following slides to check your
knowledge of the definitions.
The slides in this section include both English
and Spanish terms and definitions.
Start
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Chapter 13 Advertising and Shopping
campaign
campaña
A series of actions
designed to bring about
a specific result.
Una serie de acciones
diseñadas para
conseguir un resultado
específico.
Show Definition
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Chapter 13 Advertising and Shopping
infomercial
anuncio informativo
A television or radio
advertisement that lasts
30 minutes or more and
is designed to seem like
regular programming.
Un anuncio de radio o
televisión que dura 30
minutos o más y que
está diseñado para que
parezca parte de la
programación.
Show Definition
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Chapter 13 Advertising and Shopping
publicidad de
direct mail advertising correo directo
The practice of
delivering ads to
consumers’ homes by
mail.
La práctica de enviar
anuncios por correo a
las casas de los
consumidores.
Show Definition
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Chapter 13 Advertising and Shopping
testimonial
recomendación
A positive statement
about or endorsement of
a product based on
personal experience.
Declaración positiva o
promoción de un
producto basado en la
experiencia personal.
Show Definition
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Chapter 13 Advertising and Shopping
endorse
Approve or support a
product.
aprobar
Respaldar o apoyar un
producto.
Show Definition
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Chapter 13 Advertising and Shopping
manipulate
manipular
Control or influence
somebody or something
in a deceptive way.
Controlar o influenciar a
alguien o algo de una
manera engañosa.
Show Definition
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Chapter 13 Advertising and Shopping
promote
promover
Encourage or advance.
Fomentar o avanzar.
Show Definition
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Chapter 13 Advertising and Shopping
impartial
imparcial
Unbiased or neutral.
Neutral o objetivo.
Show Definition
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Chapter 13 Advertising and Shopping
impulse buying
compras impulsivas
Making unplanned
purchases with little or
no thought.
Realizar compras no
planeadas sin pensarlo
a fondo.
Show Definition
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Chapter 13 Advertising and Shopping
warranty
garantía
A guarantee that
provides protection
against faulty products.
Acuerdo que protege al
consumidor de
productos dañados.
Show Definition
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Chapter 13 Advertising and Shopping
rebate
reembolso
A refund of part of the
purchase price of a
product.
Devolución de parte del
precio de la compra de
un producto.
Show Definition
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Chapter 13 Advertising and Shopping
service
Work performed for a
fee.
servicio
Trabajo que se realiza
por un monto de dinero.
Show Definition
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Chapter 13 Advertising and Shopping
second
defectuoso
A clothing item with a
noticeable flaw, such as
a small hole.
Un artículo de vestir con
un defecto claramente
visible, como un
agujero.
Show Definition
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Chapter 13 Advertising and Shopping
substantial
considerable
Large.
Grande.
Show Definition
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Chapter 13 Advertising and Shopping
End of
End Of
Chapter
1
Chapter 13
The Amazing
World of Food
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