Transcript TV and Commercials (Student`s ppt. presentation)

History of television
Television (TV) is a widely used telecommunication
medium for transmitting and receiving moving
images, either monochromatic ("black and white")
or color, usually accompanied by sound.
The word is derived from mixed Latin and Greek
roots, meaning "far sight": Greek tele, far, and
Latin visio, sight.
History of television
In its early stages of development, television
employed a combination of optical, mechanical
and electronic technologies to capture, transmit
and display a visual image. By the late 1920s,
however, those employing only optical and
electronic technologies were being explored. All
modern television systems rely on the latter,
although the knowledge gained from the work on
mechanical-dependent systems was crucial in the
development of fully electronic television.
John Logie Baird - Mechanical TV
History of television
In 1927, Philo Farnsworth made the world's first
working television system with electronic scanning
of both the pickup and display devices, which he
first demonstrated to the press on 1 September
1928.
History of television
The first practical use of
television was in Germany.
Regular television
broadcasts began in
Germany in 1929 and in
1936 the Olympic Games in
Berlin were broadcast to
television stations in Berlin
and Leipzig where the
public could view the games
live.
History of television
American Television Set
British Television Set
History of television
French Television Set
Brazilian Television Set
History of television
Czechoslovakian Television Set
Advertising
Television broad reach makes it a powerful and
attractive medium for advertisers. Many television
networks and stations sell blocks of broadcast
time to advertisers ("sponsors") in order to fund
their programming.
Advertising in the United States
Since inception in the U.S. in 1940, TV commercials
have become one of the most effective,
persuasive, and popular method of selling
products of many sorts, especially consumer
goods.
U.S. advertising rates are determined primarily by
Nielsen Ratings. The time of the day and
popularity of the channel determine how much a
television commercial can cost.
How much does a thirty
second block of commercial
time cost?
$3 million
$750,000
Advertising in the United States
Some TV programs also weave advertisements into
their shows; the practice begun in film and
became known as product placement. For
example, a character could be drinking a certain
kind of soda, going to a particular chain restaurant,
or driving a certain make of car.
Commercials
Commercials:
McDonald‘s: http://www.youtube.com/watch?v=Kj_mAPLst8c
http://www.youtube.com/watch?v=0eN9KP6lOZs
Most expensive ad:
http://www.youtube.com/watch?v=zr2uw79W_0c&feature=player_embedded
Worst ad: http://www.youtube.com/watch?v=O4-e4nlfdRI
Big ad: http://www.youtube.com/watch?v=LGJiTpBBD18
Bobika: http://www.youtube.com/watch?v=Ax9n2AwZPUU