Transcript TITLE ALL CAPS

Data Storage Trends
From 10GB to 1PB…
Jeff Alsford Director of
Technology, EMEA
6th November 200
How breakthroughs begin.™
The Expanding Digital Universe
Source IDC 2007
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The Expanding Digital Universe
Category
Digital cameras
Camera Phones
PCs
Audio Players
Mobile Subscribers
LCD/Plasma TVs
Millions in 2006
400
600
900
550
1,600
70
2010 prediction is a 50% increase, plus higher resolution
Source IDC 2007
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From 10GB to 1.6PB…
IDC: Unstructured data will become the primary task
for storage
October 29th, 2008 by Beth Pariseau
According to a new IDC Enterprise Disk Storage
Consumption Model report released this week,
transaction-intensive applications are giving way as the
main segment of enterprise data to an expanded range of
apps as well as a tendency to create more copies of data
and records for business analytics including data mining
and e-Discovery.
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Digital Content: Pervasive Across Businesses of All Sizes
File Size
60 GB
300MB
50MB
10MB
5KB
E-mail
xMB
4MB
Database
File
Digital
Camera
Picture
25KB
Document
Traditional Data
Digital
Music
Video
Map
Health
Care
Digital Content
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The Expanding Digital Universe
• 2006 digital information created, 161 Exabytes
Petabyte, Exabyte, Zettabyte
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The Expanding Digital Universe
The consequence is
More files to manage
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From 10GB to 1.6PB…
There are some simple design criteria
that ensure scalable, high capacity
storage systems will work…
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Remove complexity
Ease of use
Plug & Play mentality
Recovery techniques
Management
Scalability
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From 10GB to 1.6PB…
Hardware failures will happen,
especially in large systems, and must
be mitigated.
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Zero impact on users
Automatic data recovery
Time to recover
Hardware replacement
Pre-emptive action
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From 10GB to 1.6PB…
Different data types, at different times,
need different levels of protection and
access.
Not all data is equal
Dynamic protection based on
business criteria, n+1..n+4
Information Lifecycle
Management
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From 10GB to 1.6PB…
Storage growth needs are unpredictable...
...so customers want low cost of
ownership, simplicity of installation &
upgrade, and easy-to-use systems.
• Touch/People
• Time to add, configure
• Management tools/alerts
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From 10GB to 1.6PB…
Customers want to scale storage
performance & capacity, seamlessly and
independently, depending on their business
application needs.
Performance and capacity are different
They want storage to interoperate with
existing investments, turning
data into a proactive resource.
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Automating Large Scale Storage Infrastructure
How breakthroughs begin.™