Transcript PowerPoint Template

Every interaction
is a DIALOGUE...
Your picture here
Predictive Modeling…
Capture, Predict, Act = POSITIVE ROI!
Not just another seminar… it’s a WORKSHOP!
 The Sales and Marketing Executives Association of PR (SME)
introduces for the very fisrt time in Puerto Rico a Global Trend that
will transform the way we execute business: NOW!
 You will learn, from a proven global authority to:
– Focus on Return on Marketing Investment (ROMI)
– The heart of Predictive Analytics for Marketing Success
• Capture and leverage the value of data
• 360º Customer View
• Reduce Churn... More profit!
• Optimizing customer interactions
• Customer Lifetime Value
Don‘t miss this once in a lifetime event... Enroll Today!
August, 21st 2009
Nuevo Día Conference Center
8:00am
“Loyalty programs can still get the customer the next great thing or give
them enough information to figure out what the next great thing is.
I think we're developing a customer profile of "next".
Now we need to treat them accordingly"
Colin Shearer
For the first time in Puerto Rico…
A Global Speaker in Predictive Modeling!
Widely regarded as a pioneer in the field of
data mining, Shearer's insights into how
marketers can better understand, analyze
and model the inclinations and likely
intentions and actions of customers could
not come at a better time.
Shearer's keynote will address the challenges
today's marketers face in mining and
analyzing customer data, and how they can
identify patterns and behaviors that can
improve prospect targeting and acquisition
effectiveness.
This level of "predictive modeling" is essential
to harvesting the most valuable
opportunities and realizing the greatest
revenue and lifetime value of the
customer.
Colin Shearer, SVP
Strategic Analytics, SPSS Inc.
For the first time in Puerto Rico…
Colin Shearer, SVP Strategic Analytics
 Since 1984, Colin Shearer has been involved in applying advanced software solutions to
solving business problems.
 Previously with SD-Scicon and Quintec Systems, he was one of the founders of Integral
Solutions Ltd. (ISL) in 1989. A pioneer of data mining in the early 1990’s, he was the
architect of ISL's award-winning Clementine system, the first data mining tool aimed at nontechnologist end-users, and led a team which tackled numerous successful data mining
applications in areas including finance, broadcasting, market research and defense.
 In December 1998, SPSS Inc., the world's leading supplier of analytical solutions for the
enterprise, acquired ISL, and Shearer became responsible for a worldwide team of data
mining consultants and for SPSS’ Advanced Data Mining Group. In 2002 he became head of
SPSS’ newly-formed Customer Analytics Business Center, a group formed to support SPSS
products and solutions which apply predictive analytics to customer data for analytical CRM.
He subsequently held global responsibility for product marketing at SPSS, before moving to
his current position in April 2006.
Every interaction
is a DIALOGUE...
Your picture here
SPONSOR THIS EVENT… TODAY!
Capture, Predict, Act = POSITIVE ROI!
$3,000 Main Sponsorship
 Logo of your company in display on event projector
 5 Waived Workshop Registrations
 Information Table
– Banners
– Promotional Material Distribution
 Opportunity to include a gift at the closing of the event
More available opportunities to sponsor…
An event that will make history in Puerto Rico!
$1,500 Sponsor
 Mention of your product /
brand as sponsor
$500 Collaboration
 Mention of your product /
brand as sponsor
 3 Waived Workshop
Registrations
 1 Waived Workshop
Registration
 Promotional Material
Distribution
 Opportunity to include a gift
at the closing of the event
 Opportunity to include a gift
at the closing of the event
Or,
Reserve your tickets…
August,
21st
2009
Nuevo Día Conference Center
8:00am
SME Members
$85.00*
Non-Members
$105.00*
Tickets:
Keysha Maldonado
Membership Service Coordinator
SME Puerto Rico
------------------------------------------------------T. (787) 764-8595 / F. (787) 751-8313
[email protected]
------------------------------------------------------PO Box 364025
San Juan, PR 00936-4025
------------------------------------------------------www.smepr.com
*taxes are not included
ACT… TODAY!