IBM SPSS Modeler - Analysis Express, LLC
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Transcript IBM SPSS Modeler - Analysis Express, LLC
IBM SPSS MODELER
Ercan Kaynakca
Data Analyst
Analysis Express
KNOWLEDGE DISCOVERY
Fayyad, Piatetsky-Shapiro & Smyth, 1996
WHY DATA MINING?
Goal : Extract knowledge from a data set in a humanunderstandable structure (Fayyad, Piatetsky-Shapiro &
Smyth, 1996).
Explain some observed event or condition
Confirm a hypothesis
Exploratory in nature
WHERE DATA MINING CAN BE USED?
Customer relation management (CRM)
Attract new clients
Retain current clients
Bring back former clients
Reduce marketing costs
Market basket analysis
Identify purchasing habits
WHERE DATA MINING CAN BE USED?
Fraud Detection
Prevent loss; Save $$$
Forecasting
Use historical data to predict future trends
Text Mining
Sentiment Analysis
Amazon, Twitter, Facebook
TECHNIQUES
(Hoffer, Ramesh & Topi, 2011)
2009 REXER ANALYTICS SURVEY
IBM SPSS Modeler - primary software package used by
more data miners than any other software package
Industry
Academia
SATISFACTION
IBM SPSS Modeler Professional Demo
On
Banking Data
Note: The data set is taken from IBM SPSS Modeler Tutorials