Transcript Ethics in Marketing_1

Ms.Park
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Angus, Harry
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How was the test?
Want me to answer any questions?
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Ethical Issues in Marketing
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Marketing ethics addresses principles and
standards that define acceptable conduct in
market place.
Unethical practices occur from the pressure
to meet organization’s expectations.
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Ethical problems often lead to legal problems,
which bite into profits
You also risk your career ladder
The first step to confronting any dilemma is
recognizing the moral dimension of it.
Then, you can properly weigh the pros and
cons of your options.
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When customers shop your online store, they
leave an electronic trail that provides lots of
information - from their name and address to
the types of goods that interest them when
they search the site. A partner company
would like to buy the data from you. Should
you make the sale? Do you even have the
right to use that information in house?
An actor hired by a particular company poses
as an ordinary Joe and strikes up a
conversation with a potential consumer to
praise the company’s product or service. Is
this fair?
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Get into groups of three or four (within your
grade)
There should be 8 teams in total
Gr.11s will compete with Gr.11s
Gr. 12s will compete with Gr.12s