Transcript Transforming a T

Learning objectives
• To learn what is meant by sustainable fashion
• To learn about different issues within the
clothing industry and consider the moral,
ethical and environmental impact
• To learn about ways of being more sustainable
consumers and designers
http://listengirlfriends.wordpress.com/tag/sweatshops/
Watch the film and take notes . . . .
• What do you think started the fire?
• What mattered more than the working
conditions of the workers?
• What is ‘fast fashion’?
• How many pieces of clothing does the world
consume in a year?
• What happens when we consume more?
• What is the impact on the environment?
• What were the moral and ethical issues raised
in this film?
French Collective
Andrea Crews
The Andreas Collective
through their exquisite
catwalks –particularly
the ‘Marvee’ show with
the appearance of
clothes mountains
which the models
scrambled over to reach
the runway- draw
attention to the
powerful position
regarding sustainability,
fashion can occupy if it
so chooses.
The 6 R’s
Recycle
*Recycle materials that can
be recycled
*Buy products made from
recycled materials
*Disassemble old products
and reuse the materials in
new ones
Reduce
*Reduce the amount of
materials used and wasted.
*Reduce the amount of
energy used and waste
produced by production
processes
*Reduce obsolescence
*Reduce the carbon
footprint of a product
Reuse
*Buy/design products that
can be reused (for the
same/different purposes)
*Reuse products by
adapting them for a new
use
Refuse
*Refuse to buy/design
products that are not
sustainable/recyclable
Rethink
*Think about how you can
approach design issues
differently
*Think about how you can
reuse a product or its
materials rather than let it
go to waste
Repair
*Repair products rather
than buying new ones
The 6 R’s
Recycle
*Recycle materials that
can be recycled
*Buy products made from
recycled materials
*Disassemble old products
and reuse the materials in
new ones
Reduce
*Reduce the amount of
materials used and
wasted.
*Reduce the amount of
energy used and waste
produced by production
processes
*Reduce obsolescence
*Reduce the carbon
footprint of a product
Reuse
*Buy/design products that
can be reused (for the
same/different purposes)
*Reuse products by
adapting them for a new
use
Refuse
*Refuse to buy/design
products that are not
sustainable/recyclable
Rethink
*Think about how you can
approach design issues
differently
*Think about how you can
reuse a product or its
materials rather than let it
go to waste
Repair
*Repair products rather
than buying new ones
Task in pairs:
• Use the article and images to recognise how
the designer has met the 6 R’s
• Under the 6 headings write down how she has
met the 6 R’s
ESTETHICA: The Green Project
Promoted by the British Fashion
Council | by yoox.com
http://www.youtube.com/watch?v=1gDGK5tlzUE
Take notes of the facts!
Vivienne Westwood says "Buy less"
“It doesn't mean
therefore you have to
just buy anything
cheap. Instead of
buying six things, buy
one thing that you
really like. Don't keep
buying just for the sake
of it.”
“I just think people
should invest in
the world. Don't
invest in fashion,
but invest in the
world.”
IS THIS MORAL / ETHICAL?
Dying for a Bargain: Panorama
investigates the human cost of cheap
clothes
A BBC investigation has found factory workers in
Bangladesh are working 19-hour shifts in dangerous
conditions to make clothes for Western high streets.
Secret filming by Panorama discovered that some
factories hide the long hours from retailers by keeping
two sets of books.
http://www.bbc.co.uk/news/world-asia24200485
Design brief:
• As a sustainable fashion designer, you are to transform
a T-shirt using the principles of the 6 R’s.
• You need to Reuse an “old”/second hand (an existing)
T-shirt and adapt/change/rethink the style so it will
appeal to a customer that wants a unique , one off
product.
• You also need to incorporate decorative surface
techniques in order to appeal to your target market.
Design a price tag to tell consumers
about the ‘true cost’ of their clothes
Peer Assess
• Have they included information about the
moral, ethical and environmental impact?
• Have they talked about the 6 R’s?
• One WWW comment
• One EBI comment
Antonio
Berardi’s blackand-white dress,
with scarf trails, was
derived from
studying the languid
Deco styling of the
1934 movie
Evergreen.
“You’d never guess it’s
made from recycled
plastic bottles, would
you?”
Anthony Berardi
Complete introduction page with
title, date, name, and H’wrk
Must include:
-Design Brief
-6 R’s headings and key points as given on
slide and supporting sheet
Success criteria:
Clear presentation & added visuals and notes to
emphasise project focus
On the back of your
price tag write down
what your definition of
sustainable fashion is
Topshop RECLAIM to WEAR
SEE THE REMAKE
Topshop goes green this
month with the launch
of its Reclaim to Wear
line. The collection of
great denim rucksacks,
colourblock T –shirt
dresses and dip-dye
jeans uses Topshop’s
own surplus stock and
off-cuts. Prices from £38
Upcycled fashion
Reclaim to Wear
at Topshop £42
Homework 1 week 1
Research: into current trends in Sustainability
Purpose: to raise awareness of Commercialiality
of Recycling
Focus: Topshop new ‘eco-friendly’ line Reclaim
to Wear
Task: to produce an A4 sheet informing reader
about R to W line using a minimum of 4 key
points include YOUR opinion
WHY DO YOU THINK TOPSHOP HAVE CREATED THIS
LINE ?