Transcript Design Ethics and Social Responsibility

Design Ethics and Social
Responsibility
Good design is ethical, purposeful,
pragmatic and elegant.
- Goodwin
Table of Contents
• Professional Behavior
• Technical Expertise
• Moral Values
Professional Behavior
AIGA
the professional association for design
Standards of Professional
Practice
– http://www.aiga.org/content.cfm/standardsprofessional-practice
– “A professional designer adheres to principles of
integrity that demonstrate respect for the profession,
for colleagues, for clients, for audiences or
consumers, and for society as a whole.”
Professional Behavior
National Society of Professional Engineers
Code of Ethics
– “Engineering is an important and learned profession.
As members of this profession, engineers are
expected to exhibit the highest standards of honesty
and integrity. Engineering has a direct and vital
impact on the quality of life for all people. Accordingly,
the services provided by engineers require honesty,
impartiality, fairness, and equity, and must be
dedicated to the protection of the public health,
safety, and welfare . . . ”
– http://www.nspe.org/Ethics/CodeofEthics/inde
x.html
Professional Behavior
Industrial Designers Society of America
Code of Ethics
– “We are responsible to the public for their
safety, and their economic and general wellbeing is our foremost professional concern.”
– http://www.idsa.org/content/code-ethics
Professional Behavior
Ethical Behavior Defined
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Show respect for peers in fair competition
Avoid conflicts of interest
Avoid deceptive acts
Act as a faithful agent for all clients
Provide work of the highest quality
Technical Expertise
• Provide services only in areas of
competence
• Address legal obligations and other
responsibilities
EXAMPLES
– Consumer Product Safety Act
– Restrictions on design and
content of products
– Universal design
– Special labeling requirements
– Product stewardship
Moral Values
• Right and good
• Positive impact on people and society
• Ethical concerns
– Sustainability
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Reduce waste
Preserve natural resources
Reuse and recycle
Increase energy efficiency
Reduce toxic substance use
– Consumerism
– Economic imbalance
Consequences of
Unethical Behavior
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People are harmed
The environment is adversely affected
Loss of professional credentials
Bad reputation
Liability – defective design
– More dangerous than a typical consumer would
expect
– Reasonable seller would not place item on the market
– Risks outweigh benefits
Images Sources
Microsoft, Inc. (n.d.). Clip art. Retrieved from
http://office.microsoft.com/en-us/clipart/default.aspx
References
US Consumer Product Safety Commission. Consumer Product Safety
Act of 1972. Encyclopedia of Business and Finance. Retrieved at
http://www.enotes.com/business-finance-encyclopedia/consumerproduct-safety-act.
Shiff Hardin LLP. Product design and content restrictions. Retrieved at
http://www.schiffhardin.com/PDFs/Product_Regulatory_Team_sum
maries.pdf.