Transcript Document
Corporate Governance
Corporate Governance
Stakeholders
Firm
Stakeholders
Any individual or group who can influence
or is influenced by the operations of a firm
Types of Stakeholders
Primary – participation and support required for
survival of the firm
Inside: Stockholders, Board of Directors, Managers,
Employees, …
Outside: Customers, Suppliers, Creditors, Competitors,
Governments, Community, …
Secondary – not directly involved in the activities of
the firm but can have influence over its operations
Media, Special Interests, Investment & Rating Firms,
Unions, …
Types of Stakeholders
Organizational:
unions, employees, managers, …
Capital Market:
shareholders, banks, brokers, rating services, …
Product Market:
customers, suppliers, franchises, distributors, …
Environmental:
government, special interests, media, …
Stakeholder Analysis
1. Identify Specific Stakeholders
Organizational
Capital Market
Product Market
Environmental
2. Identify Stakeholder Interests
Potential impact of the firm on the stakeholder
3. Identify Stakeholder Power and Influence
Potential impact of the stakeholder on the firm
4. Prioritize Stakeholder Interests
Rank stakeholders in terms of importance to the firm
1. Identify Stakeholder Management
Actions taken to satisfy stakeholder needs
Stakeholder Analysis
Stakeholder
Organizational
……
Capital- market
……..
Product-Market
…….
Environmental
…….
Interest
Power
Consequences Importance
Stakeholder Management
Stakeholder 1
Interest and Consequences
Actions taken to address needs
Assessment of continued support
Stakeholder 2
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Ethical Decisions
Individual
Beliefs
Institutional
Norms
Organizational
Culture
Ethics Background
Major Approaches
• Consequentialism: Actions and decision are judged by
the outcomes they are expected to produce
• Deontology: Actions themselves are judged as right or
wrong regardless of expected outcomes
Consequentialism
– Utilitarian Perspective: Ethical actions and
decisions are those that maximize the total utility
produced by business practice
– Justice Perspective: Ethical actions and decisions
are those that promote equity, fairness, and
impartiality in the distribution of the costs and
benefits of business practice
Deontology
– Legal Perspective: Ethical actions and decisions
are those that obey all laws related to business
practice
– Moral Rights: Ethical actions and decisions are
those that uphold recognized human rights in
business practice
Encouraging Ethical Behaviors?
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Codes of Conduct
Role Models
Policies and Procedures
Reward Systems
Organizational Culture
Selection and Training
Ethical Dilemmas
• Managers often must deal with ethical dilemmas
– situations in which none of the available
alternatives seems ethically acceptable
– situations with conflicting ethical expectations
• Key is to recognize when decisions involve
ethical issues
– Recognize situation
– Analyze situation using a consistent framework
– Determine best action