Transcript MANAGEMENT SUPPORT SYSTEM : AN OVERVIEW Pertemuan-1

Mata Kuliah
Tahun Akademik
: CSM 211 , Management Support System
: 2014/2015
MANAGEMENT SUPPORT SYSTEM :
AN OVERVIEW
Pertemuan-1
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Sasaran Pembelajaran
• Understand how computer technologies can assist
managers in their work
• Learn the basic concepts of decision making
• Learn the basic concepts of decision support systems
• Recognize the different types of decision support
systems used in practice
• Recognize when a certain decision support system ios
applicable to a specific type of problem
• Understand how the world wide web/internet has
affected decision support systems
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Case Study
Harrah’s Makes a Great Bet
Harrah is the biggest a Casino on America, the
starting by determine Decision Support Systems to
maintain the loyalty of customer’s, increasing
marketing segmentation and create new business in
property area
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QUESTION
• How dis harrah’s end up with major problem on its hands
• Why was it important to collect data on customers
• How do DSS technologies (data mining, data warehouse,
customer resource management) help managers identify
customer profiles and their profitability
• What was the impact of the harrah’s customer loyalty
program
• Open ended : how could a retaiul store effectively develop
methods and systems like those used by harrah’s boost
profitability and market share
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Management Support Systems
• Management Support Systems (MSS) are collections of
computer technologies that support managerial work –
essentially decision making.
• MSS developments follow those of computer
technologies, most recently the internet and the world
wide web.
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Managers and Decision Making
• IDENTIFICTION OF MINTZBERG’S 10 MANAGEMENT ROLES :
– INTERPERSONAL
• Figurehead
• Leader
• Liaison
– INFORMATIONAL
• Monitor
• Desseminator
• Spokesperson
– DECISIONAL
• Entrepreneur
• Disturbance Handles
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• Resource Allocator
• Negotiator
Managers and Decision Making
• Manager need information that is delivered, efficiently
and in a timely manner, to personal computer on their
desktops, to mobile computer.
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Managerial Decision Making and Information
Systems
• Management is a process by which organizational goals
are achieved using resources (inputs, attainment of
goals is viewed as the output of the process)
• Productivity is a major concern for any organization
because it determines the well being of the organization
and its members.
• The managers are engaged in a continuous process of
making decisions. All managerial activities revolve
around decision making.
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FACTORS AFFECTING DECISION MAKING
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MANAGERS AND COMPUTER SUPPORT
• The impact of computer technology on organizations
and society is increasing as new tehcnologies evolve
and current technologies expand
• Computer application have moved from transaction
processing and monitoring activities to problem
analysis and solution applications.
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Computerized decision supports system may be
needed for various reasons, as :
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Speedy computations
Improved communications
Increased Productivity
Technical support
Data warehouse access
Quality support
Competitive edge
Overcoming cognitive limits in processing and storage
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Phase Decision Support
1. Intelligent : Collect condition comprehensive
to making decision
2. Design : Fact Finding, Analysis and
development solution alternative
3. Choice : Choice the best alternative
4. Implementation : Implement the solution
and do evaluation needed
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DECISION SUPPORT FRAMEWORK
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Technology Support Needed
STRUCTURED
Management Information System (MIS),
Management Science
Transaction Processing System
SEMI-STRUCTURED
Decision Support System(DSS),
Knowledge Management System (KMS)
Group Support System (GSS)
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
UNSTRUCTURED
Group Support System (GSS)
Knowledge Management System (KMS)
Expert System (ES)
Neural Network System (NNS)
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DECISION SUPPORT FRAMEWORKS
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Concept DSS
• DSS is application computer based to making
decision to top executive
• Combination of HR by technologi information
capabilities to increase quality decision
• DSS can build as needed function (DSS
Marketing, DSS Finance, DSS Production, DSS
HR)
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Enterprise Information System (EIS)
• Provide an organizational view of operations
• Provide an extremely user-friendly interface through
portals, sometimes compatible with individual decision
styles
• Provide timely and effective corporate level tracking
and control
• Provide quick access to detailed information behind
text, number, graphics through drill down
• Filter, compress and track critical data and information
• Identify problems (oppurtunities)
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Knowledge Management (KM)
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Knowledge and expertise can be used to espedite
decision making
knowledge accumulated in organizaiton over time anc
be used to solve identical or similar problems
KM is the application computer based in repository
textual database and to extract to use problem
solving.
Identification KM :
1. Finding Knowledge
2. How to clasification
3. How to garantee quality information
4. How to save, maintain, and use recovery
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Expert System (ES)
• Application computer based to use and supporting
decision making by specific problems
• Expertise to create problem solving
• Technologies by ES : AI, ANN, Generic ALgoritm, Fuzzy
Logic, Intelligent Agent
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OTHERS MSS
1. Hybrid Support System
 Integrated computer tools to problem solving
 Tools to handle task and supporting mendukung
 Result management report by comprehensive, accurate,
and smart
2. Emerging DSS
3. Grid Computing
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thanks 4 your attention
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