Transcript Diapositive 1

TRAINER’S GUIDE | UV EXPERT BB COMPLETE
UV Expert range, a success story started more than 10 years ago, has shown
its supremacy on the asian market:
Customers, journalists, bloggers are seduced.
The secret of its success?
Its uncomparable efficacy for an uncompromised protection lasting for 12 hours.
UV Expert formula has been enriched years after years with the latest
technologies for the best protection against:
-In 2000: 12hours UVA/UVB shield with patented MexorylTM XL and SX : our
best anti-UV filtering system
-In 2009, formula is enriched with POLLUSAFE Complex (Corn extract +CCP/
Calcium Carbonate) preserves skin from environmental stress such as pollution
and sun.
-In 2010 GN-ShieldTM is introduced to protect DNA from sun and pollution
damages: composed of mint that reduces melanin synthesis and rose extract to
soothe sensitivity.
In 2010 Lancôme launched its first BB Base in the Blanc Expert range.
Immediate success, Lancôme BB Base is now n°1 in Asia.
Ask your BAs for the reasons to its success: note down on a paper chart their
quotes.
Then, conclude and highlight the key points:
-unique protection faculty
-Perfect coverage
-airweght and unique texture
In 2012, UV Expert BB Base formula is further improved for a complete and
triple potency on:
Protection, Correction, Coverage
Invite your BAs to try the new BB Complete on back of their hands, compare
with the actual version.
TRAINER’S GUIDE | UV EXPERT BB COMPLETE
Delicately thin, deliciously fluid, melts on the skin to shield it better,one drop of UV
Expert BB Complete texture remains as light as 4 feathers yet for an
uncompromised and complete shielding action.
-Protection is improved against: UV, Pollution and Free Radicals
-Correction: for the 1st time, Lancôme BB Base offers a correction from within
thanks to the efficiency of skincare ingredients to reach the ideal of a perfect skin
-an optimised Coverage and a fresh luminous skin results.
Present the new active associated to the existing PollusafeTM Complex: Moringa
Extract.
Moringa tree grows in tropical and subtropical regions, especially in Asia and
Africa.
Known as « the tree that never dies », it is used both for its nutritional (leaves) and
medicinal (leaves, seeds & flowers) properties.
Give this impressive example of Moringa incredible anti-pollution power:
When water is dirty, unfit for human consumption, mixing Moringa’s crushed
seeds in the water and then filtering it, purifies the water and makes it suitable for
drinking .
The extract of Moringa used in UV Expert BB Base shows:
• Anti-free radicals properties, able to counteract the effects of photo-oxydative
pollution.
• Purifying Effect (anti-adhesion & anti-penetration) on pollution particles: prevents
theses particles from accumulating to the surface of the skin and blocking its
permeability faculties.
Lancôme UV Expert BB Base corrects, but now also treats.
For the 1st time, Lancôme offers a correction from within thanks to the efficiency
of 2 skincare ingredients to reach the ideal of a perfect skin:
-Adenosin, a bio mimetic molecule able to boost skin’s production of elastin and
plump up wrinkles
-A new Pore-refining/anti-spots Complex based on ER 195 (gentle Salicylic Acid
derivates) helps tightens the pores and reduce spots.
TRAINER’S GUIDE | UV EXPERT BB COMPLETE
For an optimised coverage and a fresh luminous skin, Lancôme introduces in its
new BB Complete the Aura-InsideTM Technology, pioneered for Teint Miracle.
It combines pink and blue bioptic pigments :
-rose pigments brings intensity and vividness
-blue pigments brings a pure and fresh look
Byron essence, also known as « light essence » has the particularity to reflect
light without shininess and without blocking the light way in (like a two-waymirror).
Protection unchanged against UV: 3 existing actives, a new ingredients for an
improved shielding action on Pollution.
-12hours UVA/UVB shield with patented MexorylTM XL and SX : our best anti-UV
filtering system
-GN-ShieldTM to protect DNA from sun and pollution damages: composed of mint
that reduces melanin synthesis and rose extract to soothe sensitivity.
-POLLUSAFE Complex (Corn extract +CCP/ Calcium Carbonate) preserves skin
from environmental stress such as pollution and sun.
NEW: Pollusafe Complex is now enriched with Moringa extract for a reinforced
defense on Pollution and especially free radicals, carbon molecules and heavy
metals.
2012 New UV Expert BB Complete still perform same UV protection, same
moisturizing action and instant coverage as the 2010 version.
Recap the 3 additional benefits:
-Better protection (anti-pollution and anti-free radicals thanks to Moringa extract)
-Better Correction: refines skin surface thanks to its gentle exfoliating agent, antiwrinkle action due to adenosine
-Better Coverage: Aura-InsideTM Technology provides a natural luminous fair and
flawless skin.
Decode the packaging:
UVA Logo: a signature for excellence in uva protection
Approved by international regulation, the UVA logo guarantees the efficacy of the
product against UVA.
Only products with a high anti-UVA level (SPF / PPD* ratio < 2.5) are allowed to
display this logo.
*PPD means Persistent Pigment Darkening : it is a measure of UVA protection.
Tested by asian women (self-evaluation, 4 weeks), UV Expert BB Complete
confirmed its performance with impressive scores on key factors:
100% women who tested it attested a reduction of dark spots and a fairer skin
-Skin feels comfortable 100%
-Skin tone looks natural 100%
-Wrinkles and fine lines appears less visible 100%
TRAINER’S GUIDE | UV EXPERT BB COMPLETE
Sales Training:
Comfort usual BB Customer:
It’s important to comfort the loyal BB Cream customer that the formula she loved
is still the same, but enriched with new benefits
New Customer:
Present BB Complete as the leading UV Protection and quote its multiple assets.
Merchandising & Display