Transcript Plan Promotion

Plan Promotion
Where do you see advertisements?
Promotion
Any form of communication used to inform,
persuade, or remind.
Who promotes?
Why promote?
• Business
• Influence
• Organizations
▫ Knowledge
• Non profits
▫ Beliefs
• Groups
▫ Actions
• Individuals
Effective Communication
is the exchange of information so there is
common understanding by all participants.
The Communication Proccess
Communication
Channel
Sender
Information
Feedback
Receiver
Personal Selling
is direct, individualized communication with
prospective consumers to access their needs and
assist them in in satisfying those needs with
appropriate products and services.
What characteristics make a good
sales person?
Mass Promotion
• Directed to many people at one time.
• Less expensive
• Most popular is advertising
Advertising
is any paid communication through mass media
directs at identified consumers to provide
information and influence their actions.
• On-going
paid and
non-paid
• Planned for
favorable
opinion
Sales Promotion
• Presented by
media
Public Relations
Publicity
• Non-paid
promotional
• Materials to
reinforce
brand name
• Contests,
games, give
aways.
Mass Personalization
• Start with mass personalization promotion
▫ Newspapers, mass mailings, Internet
• On-line surveys
• On-line customer service
▫ Can answer detailed questions