Transcript Johnson & Quin, Inc. - Indiana University Bloomington

Professional Opportunities
Orientation Program
Careers in Direct Marketing
Presented by Mary Singleton &
Chris Yarbrough
Johnson & Quin, Inc.
September 18, 2001
Indiana University
What is Direct Marketing?
Direct Marketing is. . .
An interactive system of marketing which
uses one or more advertising media to
affect a measurable response and/or
transaction at any location, with this activity
stored on a database (DMA).
Types of Direct Marketing
Telemarketing
Direct response print
Magazines and newspapers
Direct response broadcast
Radio and television
Direct mail
Internet marketing
Direct Marketing
Advertising Expenditures
Total advertising expenditures$339.3 Billion
Total DM expenditures- $191.6 Billion
DM expenditures are 56.5% of total
Electronic media ad expenditures$2.7 Billion in 1999
Users of Direct Mail
Catalog companies- direct marketing as
main focus
Other corporations- direct as one of many
channels
Advertising agencies- specializing in direct
marketing
Suppliers to the Industry
Database specialists
Telemarketers
List brokers
Printers and envelope converters
Lettershops
Full service production companies
Internet marketing companies
Johnson & Quin- A Full
Service Production Co.
Creative
Data processing
High color printing
Laser personalization
Bindery and lettershop
Personalized email
How Big are We?
Medium sized in industry
$25 million annual sales
175 employees
104,000 square foot facility
Located north of Chicago in Niles
Founded in 1876
Entry level positions in DM
Account Management Associate-Client
Services
Coordinate production of DM promotions
Liaison between client, sales and
manufacturing depts.
Work with Fortune 500 corporations
nationwide
Entry level positions in DM
Account Management Associate-Document
Creation Specialist
Create documents and page layouts for
direct mail projects
Responsible for developing and maintaining
the data portion of a direct mail program
Data liaison to client and internal staff
Entry level positions in DM
Sales Support Associate
Assist sales with proposals and presentations
Qualify sales leads
Track sales activity
Assist out-of-town sales reps
Ideal entry level position for sales
Entry level positions in DM
Operations Trainee
Develop price estimates, schedules and
coordinate production
Manage the production process
Offset printing
Laser and ink jet personalization
Bindery and lettershop
Analyze and design production methods
Unique Training Program
Covers direct marketing in general and
J&Q specifically
8 weeks intensive classroom training
6-12 months on the job training
Outside speakers and seminars
Tours
Possible Career Directions
Account management
Sales
Managing existing business
Opening new business
Operations management
Production planning
Scheduling, estimating, purchasing
Direct Marketing is. . .
A dynamic, profitable, growing,
challenging, respected, influential industry
with lots of opportunity for YOU!
Questions?
Contact our Indiana University
Coordinator
Nicole Vyverberg (847) 588-4628 or
[email protected]
Emily Wright (847) 588-4505 or
[email protected]
View our web site at
www.johnsonandquin.com