CM202 Unit 6 Public Relations and Advertising SA Public Relations Services 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Community relations Counseling Fund raising Employees Financial Government Industry Issues Media Marketing Minority Public affairs Special interests Research Advertising – Positives Supports economy Introduces new products Provides information for decision making Democratic way Improves standard of living Advertising - Negative Intrusive Deceptive Exploits children Corrupts culture VALS: (consumer indicators) • Actualizers – thinkers, resist manipulation • Fulfilleds – respect authority, serious, conservative • Believers – traditional, ignore flash + style • Achievers – success seeker, work hard to pay for symbols • Strivers – want to simplify, want direct approach in ads • Experiencers – trendy, demanding, self centered • Makers – self sufficient, hard working • Strugglers – cautious, suspicious, limited money Are most commercials pufferies (small lies to enhance the message) or lies? If we didn’t have advertising, how would we find out about new products and ideas?