Transcript propaganda (9.3)

PROPAGANDA (9.3)
A deliberate attempt to persuade a
person to accept a point of view or take
a certain action; a goal to create a
particular belief.
• Interest groups exist to influence public
policies.
• Why?
• For their benefit and the benefit of their
members.
Mass Media
• Encourages use of propaganda
• Seven techniques
Name Calling
• Unpleasant names
• Sometimes false
• Ex.
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Crook
Liberal
Un-American
Foolish
Terrorist’s friend
Plain Folks
• Appear to be “one of
the folks”
• Ex.
– Kissing babies
– Wearing plain clothes
– Pictures at home with
family
Transference
• Associate candidate with respected
symbol or product
• Ex.
– Patriotic symbols
– Like Lincoln
– War veteran
Testimonials/Endorsements
• Well-known person
expresses their support
for a candidate or
• product
• Ex.
– Oprah Winfrey for
Obama
– Joe the Plumber for
McCain
Card-Stacking
• Telling only one side of a story
• Ex.
– List only positive achievements
– Listing unwise policies of opponent
Bandwagon
• “Everyone’s doing it”
approach
– EX.
• Candidate refers to self
as frontrunner
• Lists all who support
Glittering Generalities
• Using words that sound good, but don’t
say much, catchy slogans
– Ex.
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Vets for Chet
Proven performance
Freedom, equality, qualified, ethical
“Change”
Putting People First
Political ads
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http://www.youtube.com/watch?v=jU7fhIO7DG0
http://www.youtube.com/watch?v=8EL5Atp_vF0
http://www.youtube.com/watch?v=fIrFSvuEheE
http://www.youtube.com/watch?v=tELWG5sUmBA
http://www.youtube.com/watch?v=fHq1sc38LBA
http://www.youtube.com/watch?v=jU7fhIO7DG0 dale
The bear http://www.youtube.com/watch?v=lVvGb1H228w