Transcript 04-3 Social Media 3_-_social_mediax

Social Media #3
Objective:
Demonstrate a greater understanding of how social media works
See the power of a Social Media marketing strategy
Social Media in Plain English
http://www.youtube.com/watch?v=MpIOClX1jPE
Social Media – part of the
Overall Company
Marketing Strategy
Company Web Site
Social Media
marketing plan
Social Media replicates and enhances what traditional
and most sought after form of marketing?
Answer: “Word of Mouth”
Word of Mouth can be:
Positive
Negative
Social Media must be actively managed to ensure a
positive affect on your brand.
What content is the most engaging?
Benefits of Social Media:
In the end, advertising is about two questions:
 Who needs to know?
 How are they going to find out?
Traditional advertising can be very effective, BUT . . .
Social Media can produce much more!
Case Study: Audi A3 – The art of the heist
http://www.youtube.com/watch?v=z5w2CNB9clw&playnext=1&list=PLC7185B9CA696DA63&feature=results_video