Transcript Hot Stuff
Hot Stuff Amber Hayward and Jessica Norman Market on the Move • Multimedia messaging for businesses • 89% of brands will use text messages to reach their target audiences by 2008 • Spending a projected 10% of advertising budget on Multimedia Messaging • Sending coupons through text message (www.ulynk.com) • More focused advertising than T.V. according to etraffic.com • Gives consumers the choice on whether or not to accept the ads Go Online "Think globally, act locally” • Online ad sales up 33% from last year. • SocialMedia sites such as Facebook, Myspace, Twitter sell ad space • Search engines such as Google, Bing, Yahoo allow sponsored ad banners • T.V, newspapers, schools, company websites also selling ad space • Can reach target audiences more specifically • Foresee a rise in online video advertisements Court the Boom • A baby boomer turns 50 every 7 seconds • Marketers need to recalibrate thinking about marketing to older adults. • Dynamic group • More open to new experiences/brands than previous generations of older adults • Need specific ads • Blogging about companies and products is popular Use Social Networks • • • • Segmented by location, geography, age Millions of users, easy to reach Launch business profiles, easy to find target market through networks Can release online promotions, gain in store business Baby Boomers are joining the Social networking scene: Facebook users up 15% from 2008 46% of Boomers ages 44-62 36% of Boomers ages 63-74 in 2009 (mashable.com) Unusual Places • Business spending on traditional advertising is declining while spending on nontraditional marketing methods rose 12 percent since 2005 • Nontraditional marketing methods range from online promotions to buzz marketing • Buzz marketing, airport space (including electrical outlets), tickets, t-shirts, video boards • The more unique and eye catching the more it will be remembered Mondo Pasta De-Tangling Shampoo “ Hey City That Never Sleeps. Wake Up. Folders” Actual manhole in NYC Blog On • More than 43.1 million in the “blogosphere” • Creates direct customer feedback. • Creates buzz and word of mouth advertising • Creates free advertising from consumers if they like the product or company • Gives consumers a more active role in company, creating loyalty and a personal connection to the company Make it Stick • Multicultural Markets • Include different cultures and make ads specific to them • Experiential Markets • Create an environment for your company for people to identify with • Customer Evangelism • Testmonials, word of mouth, and customer blogs Is social media a fad? Questions • Do you think Social Media Marketing is a fad? • How many of your parents/families have a facebook/myspace/twitter etc? • Do you receive notifications or advertisements via text message? • Do you think receiving emails or texts from companies makes a more personal connection with the consumer? Sources • http://www.etraffic.co.za/article_mms.html • http://mashable.com/2010/01/28/babyboomers-social-media/