Transcript How Computers Are Used in the World of

How Computers Are Used
in the World of
Advertising
Advertising- a persuasive communication in a
paid medium by an identified sponsor.
4 major organizations which comprise the field of
advertising are:
 advertisers
 ad agencies
 suppliers
 media
Advertising Uses Computers for
Many Different Tasks
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Advertisers-use computers to create the layout their
client wants for a certain project
Ad Agencies-use computers to present the finished
work to their clients and re-touch anything the client
may want changed
Suppliers-may use computers to make spreadsheets of
the items they have sold or are selling
Media-use computers to distribute their ads whether in
newspapers, magazines, or TV stations
Advertising Uses Computers for
Many Different Tasks
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Creating Designs
Writing Scripts
Account Management
Marketing
Ad Preparation
Contacting Clients
Graphic Designs
Advertising Ads
The Designers
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Graphic Designers use high tech creative
programs in order to create a specific add for
their client. The client is able to make changes
to the design with the computer programs
Computer Generated Graphics-are used for TV
commercials and help reach a specialized
market, such as children to help show things
they might not otherwise understand.
As you can see, computers help the world of
advertising out in a big way. Whether it is
writing scripts, sending emails, or designing ads
computers can be used for a lot. Without the
use of a computer, advertisers would be sent
back to the drawing boards.