Transcript MyersExpPsych7e_IM_Module 21 garber edit

Information
Processing
Module 21
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Memory Overview
Encoding: Getting Information In
 How We Encode
 What We Encode
Storage: Retaining Information
 Sensory Memory
 Working/Short-Term Memory
 Long-Term Memory
Retrieval: Getting Information Out
 Retrieval Cues
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Memory
Memory is any indication that learning
has persisted over time. It is our ability to
store and retrieve information.
Memory is the basis for knowing your
friends, your neighbors, the English
language, the national anthem, and
yourself.
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Figure 7.1: Basic Memory
Processes
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Studying Memory:
Information Processing Models
Keyboard
Disk
Monitor
(Encoding)
(Storage)
(Retrieval)
Sequential Process
How Memory 5
Works Nova
• 21 13. According to
the informationprocessing view of
memory, the first
stage in memory
processing
involves (AP99)
•
•
•
•
•
(A) Retrieval
(B) Storage
(C) Rehearsal
(D) Encoding
(E) Transfer
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Information
Processing Model
Three Stages of
Memory
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Modifications to the Three-Stage
Model
1. Some information skips the first two stages
and enters long-term memory automatically.
2. Since we cannot focus on all the sensory
information received, we select information
that is important to us and actively process it
into our working memory.
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Working Memory
A newer understanding of short-term memory
that involves conscious, active processing of
incoming auditory and visual-spatial
information, and of information retrieved from
long-term memory
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Encoding: Getting Information In
How We Encode
1. Some information (route to your school) is
automatically processed.
2. However, new or unusual information
(friend’s new cell-phone number) requires
attention and effort.
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Automatic Processing
We process an enormous amount of information
effortlessly, such as the following:
1. Space: While reading a textbook, you
automatically encode the place of a picture
on a page.
2. Time: We unintentionally note the events
that take place in a day.
3. Frequency: You effortlessly keep track of
how many times things happen to you.
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Effortful Processing
Committing novel
information to memory
requires effort just like
learning a concept from
a textbook.
© Bananastock/ Alamy
Spencer Grant/ Photo Edit
Such processing leads to
durable and accessible
memories.
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Rehearsal
Effortful learning
usually requires
rehearsal or conscious
repetition.
http://www.isbn3-540-21358-9.de
Ebbinghaus studied
rehearsal by using
nonsense syllables:
TUV YOF GEK XOZ
Hermann Ebbinghaus
(1850-1909)
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Rehearsal
The more times the
nonsense syllables were
practiced on Day 1,
the fewer repetitions were
required to remember
them on Day 2.
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Memory Effects
1. Spacing Effect: We retain information
better when we rehearse over time.
2. Serial Position Effect: When your
recall is better for first and last items
on a list, but poor for middle items.
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Encoding: Serial Position Effect
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What We Encode Overview
1. Encoding by meaning
2. Encoding by images
3. Encoding by organization
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Encoding Meaning
Processing the meaning of verbal
information by associating it with what
we already know or imagine.
Encoding meaning (semantic encoding)
results in better recognition later than
visual or acoustic encoding.
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Visual Encoding
Mental pictures (imagery) are a powerful aid to
effortful processing, especially when combined
with semantic encoding.
Both photos: Ho/AP Photo
Showing adverse effects of tanning and smoking
in a picture may be more powerful than simply talking about it.
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Encoding
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Mnemonics
Imagery is at the heart of many memory aids.
Mnemonic techniques use vivid imagery and
organizational devices in aiding memory.
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Organizing Information for
Encoding
Break down complex information into broad
concepts and further subdivide them into
categories and subcategories.
1. Chunking
2. Hierarchies
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Chunking
Organizing items into a familiar, manageable
unit. Try to remember the numbers below.
1-7-7-6-1-4-9-2-1-8-1-2-1-9-4-1
If you are well versed with American history,
chunk the numbers together and see if you
can recall them better. 1776 1492 1812 1941.
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Chunking
Acronyms are another way of chunking
information to remember it.
HOMES = Huron, Ontario, Michigan, Erie, Superior
PEMDAS = Parentheses, Exponent, Multiply, Divide,
Add, Subtract
ROY G. BIV = Red, Orange, Yellow, Green, Blue,
Indigo, Violet
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Encoding: Chunking
 Organized information is more easily recalled
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Hierarchy
Complex information broken down into broad
concepts and further subdivided into categories
and subcategories.
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Encoding Summarized in a
Hierarchy
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Storage: Retaining Information
Overview
Storage is at the heart of memory. Three
stores of memory are shown below:
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
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Sensory Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
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Whole Report
Sperling (1960)
R G T
F M Q
L Z S
“Recall”
RTMZ
(44% recall)
50 ms (1/20 second)
The exposure time for the stimulus is so small
that items cannot be rehearsed.
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Partial Report
S X T
J R S
P K Y
Low Tone
Medium Tone
High Tone
“Recall”
JRS
(100% recall)
50 ms (1/20 second)
Sperling (1960) argued that sensory memory capacity
was larger than what was originally thought.
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Time Delay
A D I
N L V
O G H
Low Tone
Time
Delay
“Recall”
Medium Tone
N__
(33% recall)
High Tone
50 ms (1/20 second)
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Sensory Memory
Percent Recognized
The longer the delay, the greater the memory loss.
80
60
40
20
0.15
0.30
0.50
Time (Seconds)
1.00
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Sensory Memories
The duration of sensory memory varies for the
different senses.
Iconic
0.5 sec. long
Echoic
3-4 sec. long
Hepatic
< 1 sec. long
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Working Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
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Working Memory Capacity
The Magical Number Seven, Plus or
Minus Two(1956).
Ready?
MUTGIKTLRSYP
Working memory, the new
name for short-term
memory, has a limited
capacity (7±2) and a short
duration (20 seconds).
George Miller
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Chunking
You already know the capacity of the working
memory may be increased by “chunking.”
F-B-I-T-W-A-C-I-A-I-B-M
FBI TWA CIA IBM
But you didn’t know that
you can handle 4
chunks
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Duration
Peterson and Peterson (1959) measured the
duration of working memory by manipulating
rehearsal.
CHJ
MKT
HIJ
547
547
544
541
…
CH??
The duration of the working memory is about
20 sec.
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Working Memory Duration
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Long-Term Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
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Long-Term Memory
Essentially unlimited capacity store.
R.J. Erwin/ Photo Researchers
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Memory Feats
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Memory Stores Quick Look
Feature
Sensory
Memory
Working
Memory
LTM
Encoding
Copy
Phonemic
Semantic
Capacity
Unlimited
7±2 Chunks
Very Large
Duration
0.25 sec.
20 sec.
Years 44
Storing Memories in the Brain
1. Loftus and Loftus (1980) reviewed previous
research data showing, through brain
stimulation, that memories were etched into
the brain and found that only a handful of
brain stimulated patients reported
flashbacks.
2. Using rats, Lashley (1950) suggested that
even after removing parts of the brain, the
animals retain partial memory of the maze.
Mapping Memory
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in the brain
Synaptic Changes
In Aplysia, Kandel and Schwartz (1982) showed
that serotonin release from neurons increased
after conditioning.
Photo: Scientific American
Link to Aplysia at nova
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Synaptic Changes
Both Photos: From N. Toni et al., Nature, 402, Nov. 25 1999. Courtesy of Dominique Muller
Long-Term Potentiation
(LTP) refers to synaptic
enhancement after
learning (Lynch, 2002).
An increase in
neurotransmitter release
or receptors on the
receiving neuron
indicates strengthening
of synapses.
Link to Memory in action at
Nova 3:07
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Stress Hormones & Memory
Flashbulb memories are clear memories of
emotionally significant moments or events.
Heightened emotions (stress-related or
otherwise) make for stronger memories.
Scott Barbour/ Getty Images
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Storing Implicit & Explicit Memories
Explicit Memory refers to facts and experiences
that one can consciously know and declare.
Implicit memory involves learning an action
while the individual does not know or declare
what she knows.
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Hippocampus
Hippocampus – a neural center in the limbic
system that processes explicit memories.
Weidenfield & Nicolson archives
Clive
Wearing at
AM
Clive on YT
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Fig. 7-23, p. 286
Amnesias
After losing his hippocampus in surgery, patient
Henry M. (HM) remembered everything before the
operation but could not make new memories. We
call this anterograde amnesia.
Anterograde
Amnesia
(HM)
Memory Intact
No New Memories
Surgery
Retrograde
amnesia
No old memories
How memory works at
Nova 10:15
Memory intact
Surgery
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Implicit & Explicit Memory
HM is unable to make new memories that are
declarative (explicit), but he can form new
memories that are procedural (implicit).
A
B
C
Towers
of Hanoi
Link 53
Cerebellum
Cerebellum – a neural center in the hindbrain
that processes implicit memories.
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Retrieval: Getting Information Out
Retrieval refers to getting information out of
the memory store.
Spanky’s Yearbook Archive
Spanky’s Yearbook Archive
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Recognition
In recognition, the person must identify an item
amongst other choices. (A multiple-choice test
requires recognition.)
1. Name the capital of France.
a.
b.
c.
d.
Brussels
Rome
London
Paris
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Recall
In recall, the person must retrieve information
using effort. (A fill-in-the blank test requires
recall.)
1. The capital of Louisiana is ______.
New Orleans….
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Retrieval Cues
Memories are held in storage by a web of
associations. These associations are like anchors
that help retrieve memory.
water
smell
fire
smoke
Fire Truck
heat
hose
truck
red
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Semantic Networks
Information is retrieved from memory
through spreading activation
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Priming
To retrieve a specific memory from the web of
associations, you must first activate one of the
strands that leads to it. This process is called
priming.
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Memory Test #2
• Memorize the following words (List 1)
• read, pages, letters, school, study,
reading, stories, sheets, cover, pen,
pencil, magazine, paper, words
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Memory Test #2
• Now…write down any words from the
following list which were on the List 1:
• house, pencil, apple, shoe, book,
flag, rock, train, ocean, hill, music,
water, glass, school
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Memory Test #2
• Did you say that "book" was on list 1? Only
pencil and school were on list 1.
• Why do so many people think “book” was on
List 1?
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Memory Test #3
• Memorize the following words (List 1)
• sheets, pillow, mattress, blanket,
comfortable, room, dream, lay, chair,
rest, tired, night, dark, time
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Memory Test #3
• Now…write down any words from the
following list which were on the List 1:
• door, tree, eye, song, pillow, juice,
orange, radio, rain, car, sleep, cat,
dream, eat
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Memory Test #3
• Did you say that "sleep" was on list 1? Only
pillow and dream were on List 1
• Why do so many people think “sleep” was on
List 1?
• Constructive Memory
• This is an example of a false memory. Using
semantic encoding is good, but it can lead to
semantic errors. Many people get a “false
positive” error when a word shows up in List 2
that is semantically similar to many words in
List 1.
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Context Effects
Scuba divers recall more words underwater if they
learned the list underwater, while they recall more
words on land if they learned that list on land
(Godden & Baddeley, 1975).
Fred McConnaughey/ Photo Researchers
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Context Effects
After learning to move a mobile by kicking,
infants most strongly respond when retested in
the same context rather than in a different
context (Rovee-Collier, 1993).
Courtesy of Carolyn Rovee-Collier,
Rutgers University
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Déjà Vu
Déjà Vu means “I've experienced this before.”
Cues from the current situation may
unconsciously trigger retrieval of an earlier
similar experience.
© The New Yorker Collection, 1990. Leo Cullum from
cartoonbank.com. All Rights Reserved
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Retrieving Incomplete
Knowledge
• Tip-of-the-tongue Phenomenon
– “The answer is on the tip-of-my-tongue… It
starts with Q….”
• Feeling-of-knowing Experience – If you
don’t know the answer, how likely is it that
you could recognize the answer? People
are good at this. They “know it” but can’t
retrieve it.
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Moods and Memories
We usually recall experiences that are consistent
with our current mood (state-dependent
memory).
Jorgen Schytte/ Still Pictures
Our memories are mood-congruent.
Emotions, or moods, serve as retrieval cues.
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EXPLORING
PSYCHOLOGY
(7th Edition in Modules)
David Myers
PowerPoint Slides
Aneeq Ahmad, Garber edits
Henderson State University
Worth Publishers, © 2008
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