Transcript The Bulgarian Tourism Today

30/11/2012
International Open Seminar, VUZF University
Andrea Kaiser
General Manager
Park Inn by Radisson Sofia
 Impact of the Tourism Industry – the global picture
 The Bulgarian Context
The Competitive set
• Bulgarian Tourism Today
• The Bulgarian Tourism Future
 Q&A
„Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines
tourists as people "traveling to and staying in places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes".” (Wikipedia)
Source: UNWTO
Weekly District News / 27.02.2012
Source: UNWTO
Direct contribution of Travel & Tourism to GDP
2011 = 1,972.8 Bn
2012 = 2,028.2 Bn (+2.8%)
2022 = 3,056.2 Bn (+4.2%)
2.8% of GDP
3.0% of GDP
Source: World Travel and Tourism Council
Total contribution of Travel & Tourism to GDP
2011 = 6,346.1 Bn
2012 = 6,526.9 Bn (+ 2.8%)
2022 = 9,939.5 Bn (+ 4.3% pa)
9.1% of GDP
9.2% of GDP
9.8% of GDP
Source: World Travel and Tourism Council
Estimates and Forecasts
The Bulgarian Context
90
80
70
Spain
Italy
60
Turkey
50
Austria
Greece
40
Czech Republic
30
Hungary
Croatia
20
Bulgaria
10
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: World Travel and Tourism Council
30
25
Spain
Italy
Turkey
20
Austria
Greece
15
Czech Republic
Hungary
Croatia
10
Bulgaria
5
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: World Travel and Tourism Council
Bed capacities in Thousand beds
950
850
750
Austria
650
Czech Republic
Croatia
550
Hungary
450
Bulgaria
350
250
150
2005
2006
2007
2008
2009
2010
2011
Source: Eurostat
Austria 2011
34.6 Mio arrivals
126 Mio overnights
14000000
13000000
CZ arrivals
12000000
HR arrivals
11000000
H arrivals
10000000
BG arrivals
9000000
8000000
7000000
70000000
6000000
60000000
5000000
4000000
2011
2010
2009
2008
50000000
CZ nights
HR nights
40000000
H nights
30000000
BG nights
20000000
10000000
2011
2010
2009
2008
The Bulgarian Tourism Today
• Profiting from the fact that is boasts 370 km of black sea coast
• sea side tourism is established in various feeder markets
• some ski resorts are well developed already and known in certain feeder
markets (e.g. UK)
• 5 Mio visitors in 2011, 18.295 Mio overnights (National Inst. For Statistic)
• 33.76% of nights are spent in Burgas area, 26.2 % in Varna, 6.46%
Dobrich, 7.84% Sofia
• top feeder markets Germany, Russia, Romania
• few international hotel operators on the market
• Image of cheap destination
• limited flight connections, not only for the black sea coast
• define a responsible organization / institution to take care of strategic
development and marketing
• Develop the country as an attractive year round destination, find niche products
• Build / establish a brand and reputable image
• Sustainable development (quality instead of pure quantity)
• improve the infrastructure
• guarantee accessibility all year round
• improve education / professional training methods for tourism
• involve the market players
Q&A