Transcript Classifying Content – by Style

Business – Entropy in Action
Fred Hollowood
Research Director
Symantec Research Labs
Who am I?
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Customers Expect More
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Classifying Content – by Style
Advertising
Technical Documentation
Free Form
Art
Brochures &
Web
Manuals and
Help
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Structured and Modelled
Engineered
Forum
In the Wild
Casual
Narrow
Domain forum
content
Support
Documents
CHAT
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Classifying Content – by Volume
20M
User
Assistance
Marketing & Web (Vendor)
(Vendor)
7M
>200M
User
Generated
(???????)
Advertising
(Agency)
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Challenges
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Thank you!
Fred Hollowood
[email protected]
Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in
the U.S. and other countries. Other names may be trademarks of their respective owners.
This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied,
are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
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