Transcript 2.4 ppt
MEDIA, ADVERTISING, AND CONSUMER CHOICES 7th Grade SB 2.4 • To identify main types of media • To recognize the role that advertising plays in the media • To consider factors that affect consumer choices ANTICIPATION GUIDE Create a T-chart for six questions in your composition book. Label the left side “Before Reading” and the right side “After Reading” ANTICIPATION GUIDE TRUE OR FALSE? 1. The average American child is exposed to almost 22,000 television commercials a year. 2. American youth typically spend more time with various media (TV, iPods, cellphones) than they do in the classroom. 3. 25% of kids say that buying a certain product makes them feel better about themselves. 4. American children, aged 12-17 will ask their parents for products they have seen advertised an average of three times until their parents finally give in. 5. Over half of American kids say that nagging their parents for products almost always works. 6. Advertising aimed at children is estimated at $5 billion. “FACTS ABOUT MARKETING TO CHILDREN” AS YOU READ, MARK THE CORRECT ANSWER ON THE RIGHT SIDE OF YOUR T-CHART. 1. The average American child is exposed to almost 22,000 television commercials a year. 2. American youth typically spend more time with various media (TV, iPods, cellphones) than they do in the classroom. 3. 25% of kids say that buying a certain product makes them feel better about themselves. 4. American children, aged 12-17 will ask their parents for products they have seen advertised an average of three times until their parents finally give in. 5. Over half of American kids say that nagging their parents for products almost always works. 6. Advertising aimed at children is estimated at $5 billion. AFTER READING In the article, which facts were the most surprising or interesting to you? Why? Create a graph or chart to illustrate a surprising or interesting fact. THINK-PAIR-SHARE With your neighbor, discuss the use of bullets in this article. How does this feature help the reader make sense of the text? Discuss your understanding with the pair sitting across from you. ENDNOTES & FOOTNOTES WHAT IS THE DIFFERENCE? Used to provide valid proof for presented facts. ibid – in the same place Et al. – and others (when referring to a group of people) etc. – et cetera, and so on (not usually seen in footnotes, but used often by you ) Reference numbers in the text send reader to the correct endnote. Find the source for the fact you found most surprising. MEDIA CHOICES ACADEMIC VOCABULARY Media – the various means, or channels, of mass communication, such as radio, television, newspapers, magazines, and the internet Advertising – any form of communication – print, video, sound – that businesses and organizations use to try to convince people to buy their products or services. MEDIA CHOICES In your composition books, write down the media channels that you access at least three hours a week. Television Video Games Magazines Music (CDs or MP3s) Newspapers Radio Movies Internet MEDIA CHOICES Which media do you access most often? About how many hours a week? Why do you think you enjoy this media channel more than others? Which media do you access least often? About how many hours a week? Why do you think you spend so little time with this media channel? MEDIA CHOICES Just about every type of media is supported by advertisements. Commercials appear throughout TV shows, and ads fill many pages of a magazine. We are saturated with advertisements, yet we rarely take time to really notice them. MEDIA CHOICES Based on your experience, which type of media has the most ads? How many do you think you would see if you were watching or listening for one hour? Where else do you see ads? Do you ever see ads at school? If so, where? MEDIA CHOICES – HOMEWORK Spend ONE HOUR with ONE of the media channels on the chart I passed out. As you listen, read, or watch, count the number of advertisements. Describe and evaluate ONE specific advertisement. Answer the reflection question. MEDIA CHOICES Get out your homework media charts. Spend a few minutes sharing your responses with your table groups. Fill in the rest of your chart with information from students who accessed different types of media. CONSUMER CHOICES Think about some of your most recent consumer choices. Recreate the chart and list one specific item that you purchased or spent money on within the past year. If you have not purchased an item from the category, leave it blank. In the last box, note whether or not you saw an advertisement for the product before you made the purchase. CONSUMER CHOICES Category Clothing/Shoes Movies Music Food or Soft Drinks Another Category: _______________ Brand, Name, or Title of Product Ad? CONSUMER CHOICES Why do we buy certain brands over others? In your opinion, what effect does advertising have on creating popular brands? Shoes? Clothes? Does a particular brand affect whether or not you buy a product? Are you influenced by advertisements? PEER’S CONSUMER CHOICES Survey ten classmates about the products they tend to buy Type of Product Beverage Fast Food Athletic Shoes Clothing Specific Brands/Tally Marks PEER’S CONSUMER CHOICES What did you learn about your peer’s consumer choices? Do you think peer pressure influences consumer choices? Explain Why Whodo arewe our find celebrities? them fascinating? Why do we buy products endorsed by celebrities? CELEBRITIES AND CONSUMER CHOICES With a partner, identify famous singers, musicians, actors, or sports figures who have influenced how people dress or behave. Celebrity Influence CELEBRITIES AND CONSUMER CHOICES Many celebrities earn millions of dollars promoting products to consumers. Working again in groups, identify two celebrities (athletes or actors) who regularly promote particular products. Have you bought these products? QUICKWRITE Do celebrities influence consumer choices? Support or defend your answer.