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A GLOBAL COALITION
to conserve threatened species
and their habitats
SAVE OUR SPECIES
Nagoya
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UN Convention on Biological Diversity (CBD)
Nagoya (October 2010 - COP-10)
Strategic Plan – Target 12:
By 2020 the extinction of known threatened
species has been prevented and their
conservation status, particularly of those most
in decline, has been improved and sustained.
SOS – The project…
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WHAT: global species conservation fund
• Protect threatened animal and plant species and
their habitats
• Science-based: IUCN Red List of Threatened
SpeciesTM
• Initial Funding: 10 mio USD World Bank & GEF
• Target: Private Sector (Sponsoring)
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HOW: Cooperation (Network)
• Global scope – Local implementation
(local NGOs, communities)
SOS
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Short introduction video:
http://www.youtube.com/watch?v=i2XFpzVyePg
» Fieldwork on the ground:
conserving threatened animal and plant
species and their habitats
http://www.sospecies.org/in_the_field/highlights/
SOS – Points of Difference
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Effective & efficient species conservation…
• Environmental AND social sustainability
• Poverty alleviation & biodiversity impact each other
• Scientific foundation (IUCN Expertise)
• Local communities
• Unique coalition
(leading organizations – complementing skill sets)
• IUCN, World Bank, Global Environment Facility
SOS – benefits for businesses
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SOS = umbrella initiative
(social AND environmental sustainability)
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Image & Reputation
Satisfy needs of all stakeholders
• Consumers
• Investors
• Employees
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Employee Motivation
Marketing exploitation (link to product lines)
SOS – Private Sector
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Privileges
• Influencing power:
• Seat in SOS Donor Council (first 4 businesses)
• Up to 70% of Sponsorship-money in Piorities
(Project Selection – e.g. regions)
• Reporting – Projects (monitoring success)
• Marketing / PR:
• News stories & PR – Field Work (Projects / Species)
• Potential Link to product lines & business segments
SOS – Private Sector
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Privileges
• Expertise
• Access to experts and expert opinion on species
related topics
• Employees
• Facilitation of site visits by company executives or staff
members where appropriate
• Specific company needs
• These can be identified together with you
• Joint concept development (link with marketing &
individual business units)
SOS – Private Sector
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Nokia is first business partner
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Key Target: Selected Companies / Innovative
Partners from different industries that meet
specific criteria
• E.g. Sustainability is integral part of corporate strategy
and plays important role on the leadership`s agenda
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Overall objective: build a dedicated global
coalition to drive positive change!
• Companies, consumers, NGOs
SOS - Nokia
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Raising awareness
of biodiversity
conservation via
innovative mobile
technology
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Content: Attractive
species information
and stories from
conservation work
Nokia Apps – Green Explorer
How do consumers relate to
biodiversity?
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Research: Biodiversity Barometer in Feb. 2011
(by IPSOS)
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UEBT: Union for Ethical BioTrade
Sample: 7,000 consumers in 7 countries
• France
• Germany
• UK
• USA
• Brazil
• South Korea
• Japan
Key Findings
Opportunity!
Hot Topic Biodiversity
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UN Decade of Biodiversiy 2011-2020
Success in Nagoya – UN CBD COP 10
Tiger-Summit St. Petersburg Nov. 10
« Why is biodiversity important?!»
… secures our food supplies
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Pollinators:
• 71 of ~100 crop species which provide 90% of food
worldwide rely on pollinators for their production
• €22.8 to 57 billion = global economic value
• BUT: pollinators in drastic decline (e.g. serious threat
to U.S. fruit industry)
… keeps us healthy
» Medicinal plants:
• 50% of all synthesized medicines have a natural origin
• 80% of the global population rely on traditional medicine
for their primary health care
• Examples:
• Mucus on starfish skin - asthma treatment
• Morphine, from opium poppy
… keeps us healthy
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Cone Snails:
• New medicines from cone snail venom toxins
• Pain Killer Prialt® reputed to be 1000 times more potent
than morphine
» Hibernating Bears:
• An extract from bear blood restores bone quality and
could be used to treat osteoporosis
… helps us respond to environmental
disasters
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Mangroves:
• protecting coastlines during tropical storms
» Bioremediation:
• uses bacteria and other living microorganisms to help clean up
hazardous waste in soil and water
• Converts toxic materials into water and harmless gases
… inspires invention
Photo by Zephyris
George de Mestral, inventor of Velcro, one of the most important inventions of the 20th century
Stenocara beetles from the harsh Namib Desert in Southwest Africa,
one of the driest places on Earth, collect fog droplets on their
bumpy wings and funnel the water droplets into their mouths. It is
their only source of fresh water.
From this little creature humans are learning better
ways to collect water, which may mean the difference
between life and death, especially for people living in
extreme environments…
Photo © Parker/Lawrence
… inspires invention
Green architecture: the Eastgate Centre in
Harare, Zimbabwe, was designed to be
naturally ventilated and cooled – modeled on
termite mounds
The UltraCane uses ultrasonic echoes – like a bat uses
to “see” its environment – to offer spatial awareness to
the vision-impaired
Photo © Vilda - Rollin Verlinde
Social link (human well-being)
Biodiversity in crisis
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The facts…
• Extinction rate 1000 x higher than “normal”
• 30,000 species / year
• 3 species / hour
• 15 to 37% of all species could be extinct by 2050
(Thomas et al. 2004)
The 6th mass exinction…?
Impact of Climate Change
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The 4th IPCC report concluded that:
• With an increase of only 1.5° – 2.5°C, with 80%
certainty >30% of all species will be threatened with
extinction
• Impacts are likely to be far worse
Conservation works…
» Species loss reduced by 20% (Hoffman et al. 2010 Science)
» 37 recent improvements in status of mammals
» 64 species improved their Red List status
Equus przewalskii
Black-footed Ferret
Yellow-eared Parrot
SOS – Founding Partners
Global Environment Facility
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182 member countries
Founded: 1991
4 billion USD (Trust Fund – World Bank)
HQ: Washington D.C. / USA
Designated “financial mechanism” for
• CBD (Convention on Biological Diversity)
• UNFCCC (Convention on Climate Change)
» Global environmental threats
» Sustainable Development
Worldbank
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“working for a world free of poverty”
Founded: 1944 – rebuilding Europe
185 member countries
24 billion USD
100 developing nations
Poverty alleviation = priority
• Africa = Key Focus
IUCN
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IUCN - International Union for
Conservation of Nature
» « UN Observer Status »
» Oldest and largest environmental network
» 1,000 members (governments & NGOs)
» 11,000 voluntary scientists
» 160 countries
IUCN
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Founder of WWF
Red List of Threatened Species
Neutral, scientific basis
Species Programme
Consults UNESCO (World Heritage Sites)
Social link:
« conserving nature in a just world »
IUCN`s Species Programme
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Species Survival Commission (SSC)
7,500 voluntary scientists
IUCN Cat Specialist Group
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World-wide top cat species experts
Conservation Action Plan – Wild Cats
http://data.iucn.org/dbtw-wpd/edocs/1996-008.pdf
A Global Project…
SOS – fieldwork…
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Strategic Priorities:
>> Threatened Species
>> Vulnerable Ecosystems
>> Corporate Priorities
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1st year priorities:
>> Critically Endangered Birds
>> Threatened Mammals
>> Threatened Amphibians
Grants & Eligibility…
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Grants:
• Threatened Species Grants (25 to 800k USD)
• Rapid Action Grants (up to 25k USD)
• 5 granted this far (4 + 1)
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Eligible recipients:
• Grants open to civil society, including organizations,
individuals, and community-based initiatives
• Working with government partners encouraged
BUT governments cannot receive grants directly
• No grants to IUCN
(IUCN is neutral “intermediary”, selecting the best
projects based on scientific, fact-based criteria)
New Projects…
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New Call for Proposals:
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Deadline: August 12, 2011
500+ applications received
Expected start of new projects: January 2012
Diligent screening process currently under way by a panel
expert of world leaders in biodiversity conservation
(SSC experts and representatives from donors – World Bank,
GEF, Nokia)
• SOS Working Group Chair:
• Dr. Luigi Boitani – Chair of IUCN Wolf Specialist Group
and Professor of Conservation Biology and Animal Ecology at the
University of Rome
Example: Lion Projects…
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Lion projects pre-selected
• Living with Lions Organization - http://www.livingwithlions.org/
• Community Based Carnivore Conservation Tools
• Kenya / Tanzania
• Tanzania People & Wildlife Fund
• Conserving Threatened Large Carnivores in the Maasai Steppe
with Environmentally-Friendly Living Walls and Habitat Protection
Measures
SOS – the projects…
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5 existing pilot projects (> 40 species)
- Asia, Africa, Latin America, Europe
• 1 >> Preventing Extinctions
• 2 >> Conservation Leadership Programme
• 3 >> EDGE (Edge of Extinction)
• 4 >> Amphibian Conservation
• 5 >> Saiga Antelope
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New call for proposals
(start of projects January 2012)
1 >> Preventing Extinctions
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Birdlife International
20 of 190 Critically Endangered Birds
4 continents
2 >> Conservation Leadership
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8 projects worldwide
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training of a new generation
of conservation professionals
Capacity building for species
conservation
» Project Locations: Colombia
& Venezuela, Ghana, Nepal,
Uzbekistan, Angola,
Bangladesh, India, Tanzania
2 >> Projects
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1. Amphibians – Colombia / Venezuela
2. Frogs – Ghana
3. Vultures – Nepal
4. Birds – Uzbekistan
5. Bird habitats (forests) – Angola
6. River Dolphin – Bangladesh
7. Amphibians – India
8. Birds - Tanzania
2 >> Amphibians - Latin America
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Conservation Assessment of threatened Amphibians
in Tama Bi-national Park, Colombia & Venezuela
3 >> EDGE projects
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1. Chinese Giant Salamander
2. « Naked Snake »
3. Pygmy Hippo
4. Bactrian Camel
4 >> Amphibian Conservation
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Conservation
International
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3 projects
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Sulawesi, Sri Lanka,
Colombia
5 >> Saiga Antelope
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Saiga Conservation Alliance
Emergency Response Fund
Massive die-off – Saiga Antelopes
SOS Launch Nagoya
October 2010: SOS Launch at UN CBD Cop-10 in
Nagoya / Japan
Press Coverage
« The case for saving species is even more
powerful than climate change » - UN (Nagoya)
» Contact Information:
Elke Blodau
SOS Marketing Officer
IUCN World HQs
Tel: +41-22-999-0372
E-mail: [email protected]
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WILL YOU ANSWER THE CALL?