Transcript Tourism Destination SWOT Analysis Dalian, China Wang Minglei

Tourism Destination SWOT Analysis
Dalian, China
Wang Minglei-JMBA of Josai Universi
Brief Introduction
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Da Lian City is located in Eurasia east bank , East Liaoning Peninsula holds Chinese
northeast.
China most in the south, east be close to the Huanghai Sea , the west face the Bohai Sea ,
be separated by marine facies with Shan Dong Peninsula taking a look at in the south, the
north leans on vast Northeast China Plain. Be northeast China , North China , east China
and the world everywhere sea door , be important harbour , trade , industry , tour city.
Brief Introduction
• Extolled as the “Romantic Capital” and “Northern Pearl of China”, Dalian
was given the honor of being named a “Model Environmental City” by the
UN on Jun 5, 2001. It was the first city in China to receive this honor and
only the second in Asia. Dalian is located in the southernmost part of the
Liaodong Peninsula in northeast China, with the Yellow Sea to the east
and the Bohai Sea to the west. It is one of the most important industrial
cities and a main seaport of China.
Brief Introduction
• Dalian is also a modern tourism city. It is famous for fashion, football and
its annual beer festival. Every year, Dalian International Fashion Festival
attracts thousands of dazzling celebrities, designers; pop stars and
clothing merchants from both home and abroad. They come together to
present a fashion-feast for the world
Brief Introduction
• Unlike the Chinas ancient cities (i.e. Beijing, Xian, Hangzhou, and
Nanjing etc.), which possess numerous historical relics and ruins, temple
and museums, and focus tourism on their long history and rich culture,
Dalian offers a totally different experience for visitors. It is a famous
summer resort with beautiful scenery and pleasant environment. The
Southern Coast, the Bangchuidao Scenic Area, Lushun Port and the
Bingyu Valley bring visitors by thousands in the warmer months. Dalian
provides the visitor a chance to relax by the sea and enjoy the clean air,
while still also offering plenty of shopping, bars, and restaurants to keep
busy
SWOT Analysis
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Strengths
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Good conditions of geographic location and weather
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Location: Longitute:120°58’~123°31;
Latitute:38°43’~40°10’
North extended into the mainland of Liaoning, Jilin and Heilongjiang
Province;West connected to Beijing and Tianjin cross the Bohai Sea;South
face to the Shandong Province cross over Huaihai Sea; East neighbored to
Korea,Japan and Far-Eastern of Russia and with long coasting line of Donghai
Sea.
Dalian Located on the warm temperate zone of the Northern Hemisphere,
continental monsoonal climate with oceanity with four distinctive seasons.
Annually avearge temperature 10.5℃ .Annual rainfall 550~950mm. Annual
total sunlight 2500~2800 hours.
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SWOT Analysis
2. Sufficient sight resources
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Long and beautiful beach
Attractive mountain and islands
Thermal spring and skiing park
Theme park and vacation village
Japanese and Russian stytle architecture.
Multitudinous city squares
Internal conference center
SWOT Analysis
3. Various and wonderful festival
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Fireworks Evening celebration
Flower of Chinese scholartree Festival
Dalian cherry blossom Festival
China International Beer Festival
Dalian Sand Culture Festival
Dalian International Fasion Festival
Dalian International pedestrianism Game
Dalian International Marathon Invitational Tournament
SWOT Analysis
4.
Convenient Trasportation
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Aviation:Dalian Zhoushuizi International Airport . Total 121 flight courses, 27 domestic
and oversea air company operated in Dalian Airport.
Railway: Ha-Da high-speed railway with 350km/hour speed; Shen-da railway. The tourist
can take railway to everywhere of China through the national railway net.
Ocean shipping:Dalian seaport established business with 157 nations and regions.
Road: 5 long distance passenger stations can transfer passengers into national road net
conveniently.
City Transportaion: railroad bus, shuttle bus, Rapid light rail, subway (under
construction) , taxi .
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SWOT Analysis
5. Favorable environment
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UN-Habitat Environmental Award
UN-Top 500 Environmental city
National Hygienic City
National Gardon City
Chinese exemplar award for living environment
SWOT Analysis
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Weaknesses
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Seasonal confined
Impacted by the characteristic of sea-city, the hot time is from May to
Octomber
During the hot time, the input of service, capital, working staff and
cleaning system is increased largely. But the off-season, the output is
too few to keep the normal running of the facilites.
In summer the transportation ability is lower than necessary, but in
winter some transportation utilities ars useless to occupy the capital
due to the seasonal effect.
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SWOT Analysis
2.
Lack development of north area
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Focus on beach area and downtown development
Less develop the larger area of north cities
Severial good natural views and traditional historical culture need develop in
north area
The fast transportation need be improved between North and South area
The input of Village natural and historic culture and sight is unnecessary
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SWOT Analysis
3. Human researce and management
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Travel management specialist is not sufficient
The activities of region is controlled by local government cause the bad
competition
the service company including travel agency,restaurant,transportation
company,hotel and others is not well combined and governed. So
many complains from the tourist are suspended.
The social or unofficial assotiation should obtain more power.
SWOT Analysis
Opportunity
1.
National
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China is becoming more and more popular as travel destination
Tourism industry is key support objective of China
Many support policies and laws issued by nation
China join in WTO organizaiton and held Olympic Gams, World Expo, the
Asian Games and International UNIVERSIADE and various international
conferences and forums make it well recognized by the people allover the
world
National policy to build a Green-Ecological-living environmental city and
country.
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SWOT Analysis
2. Local
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To achieve the goal of shipping center of Northeast Asia by China
national instruction
To develop the travel economic of sea, yacht,steamship,ocean
halobios as per national strategy
Enlarge vertial and horizontal travel service and facilities imput.
Enlarge the input of HR, enironment protection,sight adjust and
development,north area development and protection.
Expedite the construction of infrastructures of transportation,build new
airport,high-speed railway and subway.
SWOT Analysis
• Threats
1. The competition of tourism destination
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Regional competition of turists source
Simlar type of coach city competitive such as Qingdao, Yantai, Tianjin
and south provinences
New attractions development competition
HR competition
Service and environment protection
SWOT Analysis
2. East and southeast Asian travel competition
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East neighborhood, Japan and South Korea has beautiful sights and
fantastic culture.
North,Russia’s Winter is very attractive,sufficient music and art
resource.
Southeast Ascia is one of most famous travel destination, espacially
Thailand,Malaysia,Singapore and mysterious Burma and Vietnam.
SWOT Analysis
3. Soft environment improvement
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Civilization construction
Economic development coordinated and balanced
Regional,area and city network development
Infrastructure, attraction utilities and HR improvement
Tourism acceptance ability and service ability improvement
Conclusion
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Conclusion
Break seasonal confinition,increase atrraction,improve infrastructure
and develop the integrated city competitive force are necessary to
Dalian as a tourism destination.
Enlarge input of HR,service orgination, environment protection and city
civilization is very important.
More communication with neighborhood locally and internationly and
try to achieve an international famous travel destination.
Note: All the pictures come from Internet just for the explaination of this
paper, not used for any business or business related activities.