Transcript Kundana

Front pages
Our Identity……
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The first Namibian news publication to have its news content
entirely in an indigenous Namibian language.
Language medium is Oshindonga and Oshikwanyama dialects.
Is popular with suave and trendy young Namibians keen on
maintaining Oshiwambo or to learning the Oshiwambo language.
Has made great impact in educating and informing the larger
population who are unable to read English, Afrikaans or German
– Digital Media Platform reach
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New Era Pulication Corporation has one of the most advanced content
management of internet,digital and social media platforms with
interactive features from readers in the country.The content is
synchronised between the websites and social media platforms and is
complemented with free interactive Mobile Apps for both iOS and
Android devices.For the 2nd quarter of 2014 Kundana’s active digital
readership stood at 26,172 readers per week and an average of 135
partipatory/forum comments per story per week.Current facebook likes
stand at 11,652.
Strategic Insights….
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Website:
www.kundana.com.na
Printer:
Newsprint Windhoek Namibia
Circulation:
Fridays 21 000 copies(leading weekly)
Print Area:
39cm x 7 columns (273 cm)
Distribution:
All 14 Regions in Namibia
Material:
Electronic
Cover Price:
N$2.00 per copy
Offices: Windhoek,Walvis Bay, Rundu,Ongwediva,Keetmanshoop
Erongo is the largest single region besides Windhoek sales with
readership and sales of 2,500 copies each week,the 4 central north
and north-east regions have the combined largest readership of
nearly 14,000 copies sold each week.Windhoek sales are at 3,600
copies.The newspaper has national reach with sales being recorded
every week at Aussenkehr and Katima Mulilo.The print run return
rate average is about 6,5% each week translating to 1,365 copies of
which 800 copies are circulated to schools for free as Corporate
Social Investment (CSI).
Our Readership Profile….
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Targeting LSM 3 - 7 [Peri-Urban and Rural Namibia]
Strong cultural heritage, with appreciation of Namibian cultural
diversity
Strong brand loyal consumers
Biggest selling area, north and north-east Namibia
Windhoek 2nd highest area followed by the Coast (W/Bay and
Swakopmund).
Targeting all Oshiwambo readers in Namibia and abroad.