Transcript Develpoment council of Riga planing region

Project
“My social responsibility”
LLIV-322 “My response”
Communication – publicity plan
14.08.2012.
Objectives
• Information spreading and educating about needs of the
people with disabilities, Universal design and social
integration
• Ensuring information exchange among various project
implementer groups
• Attracting attention to the project activities and results to
promote Project partners and the Program
Target groups
1. Project partners.
2. People with disabilities, their relatives and otherwise
related and closely living people.
3. Local municipality and NGO stakeholders.
4. Local inhabitants of the Kurzeme (Latvia) and Lithuania
North West regions.
Message: Information about Universal
design and social integration
Information about social integration, Universal design as
tool, needs of people with disabilities
• 2 new web-page sections about UD
• 30 articles in local media of Latvia (15) and Lithuania (15)
• 2 movies prepared and broadcast
• Society campaign in municipalities
• Seminar „Needs and integration opportunities for people
with disabilities”
• Seminar „Promoting social integration of people with
functional impairments by using Universal Design
principles”,
Message: Information about Universal
design and social integration (2)
Responsibility of everybody making environment more
accessible and attractive to people with disabilities
• Information campaign in social networks
• Article's competitions for different audiences, MS4
Message: Information about Universal
design and social integration (2)
About seminars
• Advertisements in regional press
Message: Information about Universal
design and social integration (4)
Social services available in Latvia and in Lithuania in
project area
• Data base and virtual map
Message: Project progress (1)
Information about Project and Program
• Pens, notebooks for seminars
• Mobile exhibition (pictures and descriptions of adapted
places), 50 project posters
Message: Project progress (2)
Ongoing project progress information
• Opening forum „Common view providing accessibility for
all people – UD as social integration promoting factor” in
Siauliai
• Steering group meetings
• Work group meetings
• Management team meetings
• Information publishing in project partners’ web pages
• 12 Press releases (2 - MS1; 3 - MS2, 3 - MS3, 4 - MS4)
Message: Project progress (3)
Project results and evaluation
• Experience exchange trip
• Closing conference in Latvia
Message: Orienteering in the
environment, premises
Tactile maps - 2 in Liepāja: 3 in Kuldīga
Monitoring and evaluation
Monitoring indicators:
• Articles in the newspapers published, estimated people
that have read …. Partners please estimate size of the
audience of the newspapers where you`ll be publishing
articles;
• Information on Partner webpages read by …/month,
Partners please estimate how many readers your
webpages have/month;
• Planned participant numbers in the public events reached:
– Virtual data base visited by … people/month; PI "Siauliai
region develompent agency", please estimate;
– 5 Tactile maps viewed regularly by … people/month. Liepāja
and Kuldīga, please estimate;
P.S. Program publicity guideline reminder
• Logos (EU, program, slogan):
– colour, B&W, grey; togather with partner logo, same
size;
– websites, publications, events (printouts), equipment
(stickers or at least EU emblem), infrastructure, project
documenation (releases, contracts, meeting memos
etc.)
• EU flag: public events
• Information in www.latlit.eu (2 weeks before event PP send
information to LP)
• On publications: logos, project (short) title, main activities,
funding, contact information
• Save copies
Paldies!
Ačiū!
Lead partner
Kurzeme planning region
Administration
Pulkveža Brieža street 4, floor 3
Contactperson: Ilze Ārniece, PR
specialist
E-mail: [email protected]
Phone: +371 29579488
www.kurzemesregions.lv