Transcript Song & Drama Division - Ministry of Rural Development

WORKSHOP ON RURAL
DEVELOPMENT & LOCAL SELF
GOVERNANCE
22 – 23 July 2010
About S & D D
One of the two media units of the
Government of India which operates on
a `target specific` basis at the grass
roots levels.
In a Federal set up, it remains a key
organization that does advocacy and
talks about India and Union Government
in differently administered State and
regions all across the country.
MOST POPULAR MEDIA
Performances by S&DD still remains
one of the biggest crowd pullers and
effective means of inter personal
communication all across the Indian
hinterland.
Objectives
TARGET SPECIFIC SOCIAL
COMMUNICATION
GENERALLY NON URBAN
& AT GRASS ROOTS
LEVEL.
SUBJECTS OF COMMUNICATION
1. To create awareness and
emotional
receptivity,
through
performing arts among the general
public
regarding
socio-economic
progress
of
the
country,
its
democratic and developmental ideals
as enshrined in the Constitution of
India.
SUBJECTS OF COMMUNICATION
2.
To sensitize the public,
through performing arts about the
efforts of the Government of India
to bring about a positive change
in their lives.
3. Special
Campaigns
on
pressing National public issues
requiring State interventions.
Method/ Ways& Means
Wide range of live performing
arts such as folk and traditional
dramas, ballets, operas, dance
dramas, folk and traditional
recitals, puppetry, magic, various
kinds of music.
Ministry's Focus Areas
Bharat Nirman
CMP
LWE
Developmental issues
North East + J&K
BHARAT NIRMAN
AT AKAKONAM ,TAMIL NADU
PROGRAMME IN LWE AFFECTED
MEHOOB NAGAR (A.P.).
PRIVATE REG. TROUPE PERFORM IN
ALMORA (UTTARAKHAND)
TO CREATE AWARENESS AMONG THE PUBLIC
ON WATER CONSERVATION
PROGRAMME ON CMP AT JANAPADA KAMASALE KALA
VIDARA SANGHA IN BANGALORE
STAFF ARTISTE OF IMPHAL SUB CENTRE
(BORDER PUBLICITY UNIT)
PERFORMING FOR TROOPS OF ASSAM RIFLES
STAFF ARTISTE FROM JAMMU CENTRE
PERFORMING ROUF IN FRONT OF THE PRISONERS
AT THE KOTA BALMAL JAIL.
Our Other Key Clients
Ministry of Rural Development
Ministry of Home Affairs
Ministry of Agriculture
Ministry of Health & Family Welfare
Department of Women & Child
Development
NACO
Total Programme Achievement
Year
2007-08
2008-09
2009-10
Achievement
21251
21768
28467(Feb 28th)
Programme on National Integration and Communal Harmony
in Kashmir Valley
Artistes of Song & Drama Division presenting Bharat Nirman
Awareness campaign before the audience in LWE area.
Programme on National Rural Employment Guarantee Scheme and
Women Empowerment.
Programme on Peace, National Integration and Communal Harmony
In Bongaigaon Distt. (Assam).
Programme Dollu Kunitha at Athani Taluk,
Belgaum in Karnataka.
Women Empowerment Programme for School Children
In Punjab.
Programme in PIC at Tehatta, Nadia, West Bengal.
Programme on Drug Abuse Covering ‘World No Tabacco Day’ in
Ribbhoi Distt. (Meghalaya)
A programme highlighting the theme NFSM in
Malda District- West Bengal
Awareness Programme on the occasion of Anti Tabacco Day
in Delhi Region
An Emotional scene from Sound & Light Programme ‘Samar Yatra’
based on India’s Independence Struggle.