Transcript Innovation at work Deutsche Telekom

Innovation at work
Deutsche Telekom
Anton H. Schaaf
CTO Deutsche Telekom AG
Agenda.

Introduction

Innovation Strategy of Deutsche Telekom

Innovation Project Examples

Infrastructure Projects
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Deutsche Telekom in figures
EUR billion
Annual revenue € 57.9 bn
Represented in 50 countries
170,000 employees in Germany
74,000 employees abroad
57 m fixed-network lines
77 m mobile subscribers
6 m broadband lines
13.5 m online customers
1.5 m km copper cable
197,000 km fiber-optic cable
80
NTT
70
60
DT Verizon
50
FT
Revenue 40
2004
30
SBC
BT
TI
NTT DoCoMo
TEF
20
BellSouth
10
0
0
20
40
60
Market capitalization
September 2005
80
100
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Deutsche Telekom Group CTO
Group CTO
Technology
&
Platforms
Innovation
T-Venture
T-Labs
T-Gallery
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Agenda.

Introduction

Innovation Strategy of Deutsche Telekom

Innovation Project Examples

Infrastructure Projects
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Focus fields of innovation.
Our five focus fields have proved to be a stable framework.
Focus fields (5i)
ICT
spectrum
Technology
trends
Innovation
guidelines
Integrated
Communication
Service
- Addressability of items
“Everything talks”
- Home networks
- Meta languages & protocols
Intuitive Usability
User
- Automated personalization
- Multimodal interface
- Sensor technology
“Simplify your life”
Intelligent
Access
Delivery
- AAA
- Service handover
- Device adaptation
“Always best connected”
Infrastructure
Development
Network
- Core network
- Access network
- IT infrastructure
“High quality at
reasonable cost”
Inherent
Security
Usage
- Identification
“Trusted IP networks”
- Trustworthy regions
- Network-based security tools
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T-Labs
Collaboration among industry and academia.
Universal Access,
Applications & Services
Strategic
Research
Laboratory
Security in Telecommunications
(appointments
at TU Berlin)
Usability
4 professorships
50 researchers
Inherent
Security
Infrastructure
Development
Intelligent
Access
Integrated
Communication
Intuitive
Usability
Service Centric Networking
Innovation Development
Laboratory
(Deutsche Telekom employees )
development engineers
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Future applications.
We are working towards 21 applications in six key areas.
Communication
Messaging
Assistent
Infotainment
E-Commerce
Business Support
voice
communication
Messaging/
Unified Messaging
Concierge/
Help Service
Entertainment
- Music and TV
Marketplace
Mobile working
environment /
portable workplace
Context-relatedInformation
Content/
Information Portal
ePayment and
Digital Identity
Connectivity
Personal Communication
- Anywhere
On site support
Voice Portal
Business Process
Outsourcing
CommunicationAssistant
Customer Self Care
Ego publishing
(Blogs, Web Sites)
Hosting-Solutions
video
communication
Community Services
- incl. solutions for families
Home Care &
Surveillance
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Agenda.

Introduction

Innovation Strategy of Deutsche Telekom

Innovation Project Examples

Infrastructure Projects
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Challenge.
High-speed internet access to (business) travellers in trains.
Market
 9.2 billion train rides in Germany p.a.


Laptop users in Germany spend more than 12.6
billion hours on trains, but just under two billion
hours at airports
German market for train-based wireless Internet
services six times bigger than that for airport
hotspots
Technology
 Implementation challenges and technological
restrictions
- Signal disturbance through the contact wire
- ICE’s max. speed of 173 mph
- Up to 600 connected users
- 832 tunnels
- 34.718 km of overall rail track

Availability and inter-working of UMTS/
GPRS/WLAN/Flash-OFDM
German rail track
tunnel
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Our Solution.
Technological solution achieved and transferred to partners.
Our Solution



Intelligent hot-spot environment for
choosing the best external connection
towards the Internet
Onboard gateway as Web-server for local
services and data hoarding/ caching server
for external data
High bandwidth “data showers” in train
stations
Transferred Results



Field trial with SWB (Public Transport Bonn)
Rail-net: Cooperation of T-Mobile and DB to
bring Internet access to ICEs
Internet i Tog: T-Systems in Denmark
Technical Illustration
Home Agent
TV &
Radio
Internet
FlashOFD
M
UMTS
/
GPRS
WLAN
DVBT/
DAB
Train Agent
WLAN on train
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Challenge.
Bringing dynamic POI content to the mobile user.
Market
 Over 450 million Java enabled phones in circulation
in 2005 and approximately 8 million portable
navigation devices (PND) sold in 2005, 100 million
estimated for 2011


But: low market penetration of GPS enabled phones
PND software does not include dynamic Point of
Interest (POI) content, e.g. buddy locations, train
schedules, movie and event programs, etc.

M-Marketing and Commerce are not supported

Customers avoid LBS because of privacy concerns
Technology
 Multiple distributed sources of location information
(GPS, GSM, other), maps, aerial photos, location and
content on POI are available but not interconnected

Display of integrated location based content on
mobile phones with their limited capabilities
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Our Solution.
Open platform with a variety of location sources and strong privacy protection.
Our Solution





Permission and Privacy Gateway
integrating multiple sources of location
information (GPS, A-GPS, GSM, WLAN)
and allowing users to manage their
visibility to the service for privacy
protection
Location Based Portal mashing distributed
sources of static and dynamic POI content
Java-based Local Guide phone client
Enabling M-Marketing (e.g. couponing)
and M-Commerce (e.g. reservations and
WAP-transactions)
Open Application Programming Interfaces
(API)
Technical Illustration
Map Servers
Local Guide
Server
POI Servers
Permission
and
Privacy
Gateway
LBS/3rd Party
Servers
GPS
GSM
WLAN
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Challenge.
IVR is economical for the operator, but unpleasant for the caller.
Market
 More than 500,000 daily calls to DT call
centers
 strong economic incentive to automate Cost
reduction (vs. human operator): 84%
Average automation rate today: 30%
Technology
 Further automation difficult, because callers
find IVR systems unpleasant
 High unsolved termination rate
 Key challenge: Understand additional
features of non-verbal communication to
bridge information gap between human and
systems
Potential for call handling
automation
call termination
agent handover
automation
50
45
40
35
30
25
20
15
10
5
0
situation today
realistic target automation
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Our Solution.
Integration of advanced voice analysis with operational call centres.
Our Solution
Enhance operational dialogue systems with
understanding of meta information
 Emotional-aware voice dialogue adaptation
 Recognition of gender & age, authentification of
identity
 Semantic analysis of domain-specific inputs
(spoken or typed)
 Provisioning of user feedback via
animated agents
Technical Illustration
Current State:
CCA:
Transferred Results
 Field trials in operational call centres
(work in progress)
 Automation of additional business
processes in progress (e.g. authentification for
password reset)
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Challenge.
Visionary technologies for security right out of the internet.
Market


The Internet has the potential to destroy more
economic value through security flaws than it has
ever created
The Internet is perceived as basically insecure due to
high fragmentation of its architecture
Technology



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Fundamental design flaw of the Internet: the enemy
now is within the Internet, not outside as originally
assumed
Today customers only protect themselves through
installation of security software packages on each
individual device they use to go “online”. We have to
get rid of this.
We have to cope with zero-day-attacks and
constantly learn new patterns
We have to deal with highly distributed systems and
patterns
Economic Damages caused
through Security weaknesses
Economic Damage Estimates
in Million Us Dollars
Year
Lower
Upper
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
$ 456,134.5 $ 557,497.7
$ 215,694.1 $ 263,626.1
$ 106,837.9 $ 130,579.6
$ 33,092.8
$ 40,446.2
$ 23,518.0
$ 28,744.2
$ 18,766.9
$ 22,937.3
$ 3,833.8
$ 4,685.8
$ 1,655.9
$ 2,03.9
$ 800.4
$ 978.3
$ 0.2
$ 0.3
$ 891,832.5 $ 1,090,017.5
Mi2g: SIPS Report "SIPS Monthly Report”,
Executive Summary, January 2005
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Our Solution.
Combining the best knowledge from network engineering and AI.
Our Solution


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Ongoing analysis of network flows and
intelligent choice of best action points
Controlling and cleaning data flows on
multiple protocol levels to guarantee
security promises to our customers
Combining modern techniques from AI
and distributed machine learning with
network engineering approaches
Objectives for deployment

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Configurable level of security available
on request (QSec)
Offering a secure connection to the
Internet independent from the device.
Rapid reaction to new eThreats.
demo
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Agenda.

Introduction

Innovation Strategy of Deutsche Telekom

Innovation Project Examples

Infrastructure Projects
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New infrastructural developments in DTAG
In addition to the area-wide deployment of ADSL/ADSL2+, DTAG
starts to roll out VDSL with FTTC in selected German cities.
schematic illustration
VDSL roll-out in Germany
 Starting in 2006 with the first cities
developing a potential of 2.9 million
households
 By end of 2007 covering the 50 biggest
cities in Germany
 20 Mbps for the majority of the households
allow for mass market triple play offering
with parallel usage of TV, Internet and
telephony over DSL even with HDTV
main distribution frame
street cabinet
household
fiber
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New infrastructural developments in DTAG.
Mobile broadband technologies will be combined to offer the best
quality available for mobile data communication to the customer.

UMTS/
HSDPA
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
UMTS
(TDD)

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FLASH-OFDM
WLAN/
WiMAX
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Increased 3G coverage by doubling the number of sites until 2008
HSDPA-start at CeBIT 2006 providing up to 1.8 Mbps downlink to the user
Beside the speed improvement HSDPA reduces latency by 50% (crucial for
browsing and gaming)
Fasted commercial UMTS network based on Time Division Duplex (TDD) will
be deployed in the Czech Republic (a country with currently less than 3%
broadband penetration)
Roll-out will cover 85 cities by first half of 2006 with up to 4.5 Mbps
First commercial mobile broadband service using FLASH-OFDM network
technology with one 1 Mbps average in the downlink launched in Slovakia
As of today, the service is available in selected areas of Bratislava, and in 19
other cities around Slovakia
Access to approximately 20,000 WLAN HotSpots worldwide by end of 2005
Wireless-DSL-Pilot based on the WiMAX standard to provide fixed/nomadic
internet access
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New infrastructural developments in DTAG
DT’s integrated NGN architecture consists of interoperable NGN
control domains and partly shared infrastructure.
NGN architecture
NGN deployment
 Launch of fixed NGN overlay network in
Germany has already been started
Application Plane
…
SDP
…
SDP
…
SDP
…
SDP
 Pilot installation of integrated NGN
architecture planned for first half of 2006
Control Plane
 Integrated NGN architecture
IMS
common IP Transport
common Aggregation (ATM, SDH, Ethernet)
PSTN
PLMN
DSLAM SDH Other
Radio
Management Plane
IMS
 supports market specific
requirements of each business unit in
its traditional market
 supports the uptake of fixed-mobileconvergent services in business and
consumer market
 optimizes overall efficiency by
common use of infrastructure like
Transport and Aggregation
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New infrastructural developments in DTAG.
With NGN a new Service and System Management will be deployed to
ensure a customer centric, quality controlled, seamless production.
Evolution towards a Next Generation Service and System Management (NGSSM)
Management Plane (classical OSS)
Management Plane (NGSSM)
Common Integration & Process Automation
Fulfilment Assurance Mediation
Fulfilment Assurance Mediation
Common Data Management
 High complexity with multiple systems and a low
level of automation and flexibility
 Sophisticated level of functionality and process automation
 High level of integration and common shared data
 Extended reach to manage Customer Equipment and SDP
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Summary
Innovation in many ways
Innovation at Work
Innovation in Preparation
 Basic Research for clearly defined subjects
 Broadband everywhere
Security
FTTC with VDSL
Usability
UMTS with HSDPA
Service centric networking
UMTS TDD
Universal Access, App’s & Services
Flash OFDM
 Product & Service Oriented
Communication & Messaging
WLAN
 NGN
Assistant & Infotainment
Common Aggregation
E-Commerce & Business support
Common IP
 Pilots
Overlay
WiMAX
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Open Innovation.
Join the Ecosystem.
We believe in open innovation
 We are assembling a cluster of R&D
partners in Berlin
 Besides Deutsche Telekom,
DaimlerChrysler, Siemens and others
are already here
 We work with them within the
framework of EICT (European Center
for Information and Communication
Technologies)
 You are invited to visit us.
Maybe we can innovate together?

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Thank you!