Transcript Considerations in Triple Play Applications Development

Considerations in Triple Play Applications
Development
Guillaume Widmer, CTO, Netcentrex Inc.
© 2005 Netcentrex Inc.. All rights reserved.
Netcentrex Inc.. Proprietary Information. The information contained in this document is protected by U.S. and international laws relating to intellectual
property. This document and the information contained herein may not be summarized, translated, modified, copied or otherwise adapted to a third
party’s needs without the written permission of Netcentrex, Inc. All information is subject to change without notice and Netcentrex Inc.. does not
warrant the information’s accuracy or correctness.
Netcentrex, the Netcentrex logo, and MyCall are trademarks, service marks or registered trademarks or service marks of Netcentrex Inc. IPlay3, the
IPlay3 logo, AllPlay3, the AllPlay3 logo, U-Play3 and the U-Play3 logo are trademarks of IPlay3.
www.iplay3.com
Netcentrex at a Glance
• Company
• Softswitch-based IP services company founded in 1998
• Profitable since 2002, exponential growth in 2004 - $20M to $34M
• 260 employees with extensive telecom experience and unparalleled VoIP
expertise
• 60% R&D / Technical Staff
• Direct presence in 12 countries and worldwide presence through a network of
partners
• Success
• More than 80 enterprise and service provider customers across EMEA, US &
Asia
• 1.8 M VoIP active VoIP Lines of which 150,000 are IPcentrex subscribers
• Deploying over 4,000 VoIP lines per day
• Frost & Sullivan reports that Netcentrex has 41% of the WW Class 5 Softswitch
market
• Strong Investor Base
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
22
IP for Converged networks
Traditional Vertical Structure
Fixed
Voice
Mobile
PSTN
Services
Mobile
Services
Emerging Horizontal Structure
Fixed
Data
TV
ISP
Services
TV
Content
Common Services
3rd Party
Applications
Converged
Services
Multimedia
Content
Voice & Video
Switching
Converged Network
Switched
TDM
Network
2G/2.5G
Mobile
Network
WiFi
IP Data
Backbone
Broadcast
/ Cable
IMS-based,
IP Core Network
2G/3G
IP Gateway
Access: Dialup, xDSL, Fiber, Cable, Satellite
Multimedia Devices
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
33
Converged Services Technology
POTS
IN
Broadband/VoIP
Video
IP TV
Digital
Terrestrial TV
Cross Network
Call Pickup
Voice Mail
TDM
Browse mode
portal
Video
conferencing
Informal
Interactive Mode
Video
Communication
Single number
Fixed/Mobile
VXML Portal
SMS
MMS
Unified
Messaging
2G
© 2005 Netcentrex Inc.. Proprietary Information
2,5G
3G release 99
www.netcentrex.net
Video On
Demand
Seamless
Forwarding
Video
Mail
Locator based
Forwarding
3G release 5
www.iplay3.com
44
Triple Play : Key Success Factors
• Fixed-Mobile triple play bundle
• Seamless services through unified service access portal
• One triple play bundle for mobile and fixed line
• Cross “play” and cross network services
• For higher user-friendliness
• For higher customer stickiness
• Interconnection of different services and networks
• Services
• Voice and Video communication
• Messaging services
• Media services: Broadband IP-TV, Mobile IP-TV
• Networks
• PSTN, Broadband IP, 3G, Wi-Fi
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
55
Converged Services Applications
• User-friendly
TV Broadcast
Video Communication
• Unified access for all services
• Intuitive interface
• Unlimited service delivery capability
• Example: IP-TV/Communication share
features
• Caller ID on TV
• Voice mail notification
• TV-Based video call and PVR
synch
• TV/PC-based click-to-talk from
address book
• TV-based video mail
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
E-mail, chat, and
instant message
IP based Telephony
VOD
On line purchase
www.iplay3.com
77
Media server attributes for Triple Play
• Universal access from any device
• Video enabled devices: 3G, PC, Video Phones and Set-top boxes
• From POTS: voice remains accessible from Video IVR and Video Mail
• Format conversion
•
•
•
•
Protocol H323/SIP
CIF to QCIF (mobiles)
Frame per second range for Fixed to Mobile: 25 - 15 fps to 7/8 fps
Codecs
• G.722.2 Audio AMR
• H.264/MPEG 4
• Video portal
• Based on ubiquities Voice XML and Video script standards
=> Rapid « kiosk » model deployment
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
10
10
Video Services for All Markets
Healthcare
Vital sign monitoring
Tele-nursing
Community
T-Commerce
Entertainment
Security
Banking support
Video Mail
IP Network
Family meeting
Personal
Proximity Services
Astrology
Kids Monitoring
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
11
11
Video Services Delivery Chain
Users
Voice & Video Telephony, and IPVideo Service Provider
Content Providers
Customer care
Weather
3G
mobile
UMTS rel.99
Dating
Video
phone
VoIP
Astrology
IP broadband
PC/
Webcam
Community
IP-TV
News
TV
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
12
12
Integrated Triple Play Services
• Components:
•
•
•
•
•
•
Call Control
Encoders: MPEG4-H.264; MPEG-2
Digital Rights Management
Portal/EPG + Voice and Video Communication
Middleware
Integration billing
… place calls,
forward calls,
manage an
address book,
retrieve voice
mail, place video
calls.
© 2005 Netcentrex Inc.. Proprietary Information
…review the
current TV
schedule, search
the schedule,
program recording
of selected
broadcasts.
www.netcentrex.net
…search video
content in a
library, view
trailers and select
and purchase
videos on demand.
…review bill, pay
bill, upgrade service
package, set
parental controls,
subscribe to special
offers.
www.iplay3.com
13
13
Fastweb: the Largest Triple Play Provider
800 K subscribers, 8 million calls a day, 820 € ARPU / year
 60% of new Fastweb customers
subscribe to Video-telephony!
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
14
14
What is a softswitch ?
Modular
approach
Monolithic
Approach
Access Control
• Internal Registration Database
or
• External Access Gatekeepers or
SIP registrars
• MGCP/L Multiline Call Manager
H.323 Call Control
SIP Call Control
MGCP Line endpoint management
H.323 Registrations
SIP Registrations
SS7 & MGCP Trunk control
H.323/SIP
Call Control
• Switching Units
• Protocol Translation Engine
H.323/SIP
SS7 MGCP-T GW Control
• Any SS7 GW Controller with SIP or
H.323 VoIP interface
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
15
15
The New Public Network Architecture
Interfaces with the PSTN and
with other VoIP networks,
interdomain call detail reporting.
Security equipment.
VoIP Network Edge
Domain
Edge proxy, protocol converter,
SS7 gateway, ISDN gateway,
trunking gateway. …
Collocated equipment for basic
and VPN call routing within the
VoIP network, and infrastructure
management.
VoIP Class IV
Domain
Location Gatekeeper, Directory
gatekeeper, Number portability
gatekeeper …
Collocated equipment for added
value applications : IP Centrex,
Call Center, etc …, and
equipment for application usage
reporting.
Application Domain
(Class V or other)
Application gatekeeper,
announcement server, IVR…
User Access Domain
Residential gateway, Cable
modem with VoIP, xDSL modem
with VoIP, IP Phone …
Equipment located in the
customer premises, access
authentication equipment,
access management equipment
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
16
16
Architecture
Edge Domain
IP
PSTN
SMC IP
Softswitch, Call Control
and Media Server
Domain
SOFTSWITCH
Access Domain
MGCP/L
MGCP/L
SIP
SIP
NAT Enable
NAT Enable
MGCP/L CPE’s
SIP CPE’s
Subscriber Domain
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
17
17
Netcentrex Current Distributed Architecture
MyCall and
Business Services
Class V Solutions
User Service Profile
LDAP
Media Control
Call Control
Media Servers and Application Softswitch
SIP
or
H323
VoIP
IP Trunking
SBC
Class IV
PBX
MGCP
PSTN
H.323
PLMN
SIP
Network Interworking
© 2005 Netcentrex Inc.. Proprietary Information
Access Control
www.netcentrex.net
www.iplay3.com
18
18
IMS: the future of Fixed-Mobile Interconnection
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
19
19
Netcentrex IMS Architecture
MRF
AS
AS
AS
LDAP
AS
HSS
AS
3rd Party
Component
AS (Third Party)
AS (Netcentrex)
User Service Profile
SCSCF
SIP
I-BGF
VoIP
BGCF
PSTN
MGCF/SGF
New Netcentrex
Component
IP Trunking
SBC
ICSCF
PBX
MGCP
P-CSCF
+
A-BGF
H.323
PLMN
SIP
Network Interworking
© 2005 Netcentrex Inc.. Proprietary Information
Call Session Control
www.netcentrex.net
www.iplay3.com
20
20
Thank you for your attention!
Contact Information:
Guillaume Widmer, CTO, Netcentrex Inc.
[email protected]
1.408.450.5925
© 2005 Netcentrex Inc.. Proprietary Information
www.netcentrex.net
www.iplay3.com
21
21