Transcript IBM`s Smarter Analytics

AQ Global Communications
Broadband Backhaul
Broadband Delivery
Device Management and Security
Quad Play Services
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AQ Global Communications Confidential
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Agenda
 Introductions
 A Holistic View of AQ Globals’ Hybrid Technology Architecture
 IBM’s Smarter Analytics and Big Data
 Bringing it all together
 Questions
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A Holistic View of AQ Globals’
Hybrid Technology Architecture
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Globals’ Hybrid Technology Architecture
 Backhaul at 10Gbps per link (Aoptix)
 Security across digital and legacy analog infrastructure (SECOS)
 Digital Asset Management & Delivery (Miracle Media)
 Content Monetization (VAST / VPAID)
 Consumer Services
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Broadband Service Provider
Voice (Wired / Wireless)
IPTV
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Backhaul at 10Gbps per link (Aoptix)
Backhaul growth of 20,000% over the past five years
 Our base technology for secure, reliable, ultrahigh capacity MESH networks designed for onthe-move, over the horizon transmitting and
receiving of high bandwidth data on any
platform—manned and unmanned, air-to-air and
air-to-ground.
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Four proprietary technologies of AOptix Intellimax
1. Leveraging curvature adaptive optics to automate correction for
atmospheric sciAntillation.
2. Advanced Wavelength Diversity (AWD) which enables simultaneous
delivery of redundant data over free space optics (FSO) and
millimeter wave radio (MMW).
3. Active Beam Steering (ABS), allows for real time automated steering
of AOptix Intellimax optical and RF beams. This technology enables
real time link alignment and compensates for plus or minus 3
degrees of tower twist and sway caused by conditions such as heavy
wind, sun, and ice and snow build up.
4. The fourth technology, Point Acquire and Track (PAT), automates
link alignment within minutes.
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SECOS – Functional Understanding
SECOS offers machine level API integration
 Simple and secure device
management whether digital
or analog
 Centralized graphical
administrative console
 Manage all devices from
building security to video
surveillance
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Digital Asset Management & Delivery
(Miracle Media)
• Designed to be integrated into any broadcaster or content aggregators' existing
ecosystem through an open service layer.
• Built on IBM’s J2EE Service Architecture with an open framework enabling
IPTV services to be offered across all end-user platforms
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Content Monetization Models
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Content Monetization (VAST / VPAID)
 Ingest content from any
provider into your IPTV
network
 Utilize SECOS to
manage all your
exposed services to
ensure consumer
satisfaction
 The VAST / VPAID
model provides
enriched
monetization of
consumer services
 Integrate Miracle Media
IPTV into your existing
infrastructure
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Total Ad Spending Worldwide
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Digital Advertising Projected Growth
U.S. digital ad spending will reach $42.26 billion this year, up 14.9% over last
year's spending, according to a new forecast from eMarketer Inc.
The projection is up slightly from a June forecast of $41.94 billion. eMarketer
made the adjustment largely due to a revision in its mobile ad spending
forecast, which is now set at $8.51 billion for the year, up from a June
projection of $7.65 billion.
This year, 22.1% of all U.S. digital search spending will be on mobile devices,
according to eMarketer. By 2017, U.S. advertisers will spend 59.6% of all digital
search dollars on mobile, it projected.
Next year, digital ad spending is expected to hit $47.58 billion, up 12.6% over
this year, and by 2017 will reach $61.35 billion, according to eMarketer.
This year, digital ad spending will account for 24.7% of all media spending, and
by 2017 it will account for 31.1%, eMarketer predicted.
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US Mobile & Online Ad. Spending (in $B)
Source: eMarketer, October, 2013
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Digital Video Advertising Leads growth
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Key Online and Mobile Advantages
Interactivity
Hyper-Local Targeting
Minimize waste – Deliver the right ad to the right
user
Accountability and measurability
 Advertising Research Foundation: 73% of advertising leaders think
digital delivers higher ROI than traditional media
 Millward Brown: 61% of marketers say online does a better job a
providing measurable ROI than does television, magazines or radio
Flexibility
 Brand-building
 Direct response – Cost per Acquisition/Install (CPA/CPI)
 Real time optimization
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Digital Media Ad Pricing Models
Most digital media ads are priced on a “Cost Per……”:
 CPM – Favored by Media Sellers: easiest to monetize
 Cost Per 1,000 ad impressions delivered
 Avg eCPM Data
- Avg Video eCPM : $8 - $20
- Avg Mobile eCPM: $1 - $6
- Avg Baner eCPM: $.50 - $4
 CPC
 Cost Per Click – see Google for history of effectiveness!
 CPC deals are purchased against a set number of clicks
 CPA/CPI – favored by Media Buyers: easiest to fix cost
 Cost Per Action/Aquisition – the seller of advertising only gets paid on media that ran to
drive a particular action (a sale, sign-up, download/install, etc.)
 CPA deals are unknown in delivery since publishers need to generate substantially
more inventory than CPM or CPC deals
 Media will estimate action generated from CPA deals using an estimated click and conversion
rate
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Sellers Priorities
Follow The Money (Users) (July 2013 statistics)
comScore Top 10 Gaining Site Categories in Unique Visitors (U.S.)
Source: comScore Media MetrixTotal Unique Visitors (000)Jun-13Jul-13
Services – Coupons
Lifestyles –
Gay/Lesbian
Lifestyles – Beauty/
Fashion/
Style
Retail –
Consumer Goods
Retail –
Retail –
Tickets
Travel –
Transactions
Jewelry/
Luxury Goods/
Accessories
Automotive – Manufacturer
Gambling – Lotto/
Sweepstakes
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Top Digital Content Properties
comScore Top 50 Properties (U.S.) July 2013
1 Yahoo! Sites
2 Google Sites
3 Microsoft Sites
4 Facebook
5 AOL, Inc.
6 Amazon Sites
7 Glam Media
8 Wikimedia Foundation
Sites
9 CBS Interactive
10 Turner Digital
11 Apple Inc.
12 Ask Network
13 eBay
14 Viacom Digital
15 Comcast NBCUniversal
16 About
17 Demand Media
18 VEVO
19 Gannett Sites
20 Linkedin
21 craigslist, inc.
22 Weather Company, The
23 Wal-Mart
24 YELP.COM
25 Answers.com Sites
26 Hearst Corporation
27 YP Local Media
Network
28 TUMBLR.COM*
29 Federated Media
Publishing
30 TWITTER.COM
31 Adobe Sites
32 WebMD Health
33 New York Times
Digital
Source: comScore Media MetrixRankPropertyUnique Visitors(000)
RankPropertyUnique Visitors (000)
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34 ESPN
35 Fox News Digital Network
36 NETFLIX.COM
37 WORDPRESS.COM*
38 Meredith Digital
39 Disney Online
40 T365 - Tribune
41 Scripps Networks
Interactive Inc.
42 EA Online
43 Alloy Digital Properties
44 NetShelter Technology
Media
45 Time Warner (Excl.
Turner/WB)
46 Conde Nast Digital
47 AT&T
48 Everyday Health
49 PINTEREST.COM
50 Target Corporation
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Consumer Services
- Quad Play / Commercial Upsell
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Consumer Services
HDTV
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Online Gaming
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Video on Demand
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Consumer Services
 Global Communication redefines ISP Broadband capabilites and
reach with its Aggregator products
 Enabling rapid broadband deployment of video, voice and data services.
 Using proprietary technology, Global Communication enhances
video signal transmission, while maintaining voice and data quality.
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Consumer Services
Wireless & Wired Last Mile Network
 Today the voice and data service
industry involves three major delivery
mechanisms, satellite, cable and
telephone companies.
 Service is generally targeted at nonrural, high density locations resulting in
many customers being left behind.
 The introduction of new IP based services require a higher bandwidth
causing backhaul bottlenecks for data provider companies.
 Distance and bandwidth limitations inherent to DSL reduce the user
experience for consumer services that consume higher bandwidth
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Value Added Service
Music
Business
Applications
Video
Content &
Application
Brokerage
Applications
IPTV
Games
Books
Settlement
Presence
Service
Exposure
GlobalCast IP
Service Delivery
Environment
Messaging
Payment
Location
Call Control
Service
Management
VOIP
Multimedia
Directory
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IBM’s Smarter Analytics
and Big Data
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IBM’s Smarter Analytics
IBM is in an Analytics Category of 1
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IBM’s Smarter Analytics
Investing to enable our clients success
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IBM’s Smarter Analytics
Big Data is a THE Hot Topic Because Technology Makes it
Possible to Analyze ALL Available Data
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IBM’s Smarter Analytics
Big Data – Advanced Analytic Platform Capabilities
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IBM’s Smarter Analytics
Why should we be interested in Big Data?
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IBM’s Smarter Analytics
IBM sees new era analytics supporting multiple value
creations areas across the enterprise
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IBM’s Smarter Analytics
Key Value Points Being Addressed
• How to create a sustainable competitive advantage
VS
• Improving customer experience/relevance and campaign
effectiveness
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IBM’s Smarer Analytics
Triggers: the Building Blocks of Event/Contextual Marketing
BIG
DATA PROCESSING
EVENTS /
PATTERNS
BUSINESS DECISION
/ ACTION
INTERACTION &
FULFILMENT
END
POINTS
Monetisation Engine
Real Time
Events
Data
Offer
Execution
Offers
Offer
Response
CDRs, Probe xDRs,
Location, etc…
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Streams
Unica
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CIFM
SMSC, IN, LMS,
CRM, etc…
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IBM’s Smarter Analytics
Enhancing Interact Contextual Capability with Streams
Session Data
and Requests
Call Center
Subscriber Profile
Stores
Subscriber State
Queries
Triggered
Email
Session Attributes
Information Services
Customers Offer Lists
X-sell
Website
Near-RTSubscriber State
Up-sell
SMS
MMS
Inbound / Outbound
Channels
CIFM
USSD
Info
Real-time Best
Offers and Data
Big Data Analytics
Event Triggers
RTAP
Big Data
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Near-Real Time Subscriber
State Updates
•Balance
•Last Top Up
•Usage
•QoE
•Location
•Etc…
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Bringing it all together
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Global and Rigstar
 Rigstar offers a full
range of technologies
including: Data center;
Wireless Internet;
Comms Towers; Cell
Boosters; Wireless
Comms; Video
Analytics; and Last Mile
Comms
 Global offers a full
range of technologies
including: Backhaul;
Last Mile Comms;
IPTV; Big Data
Analytics; Cross
platform
monetization;
Security and
Monitoring
Together a powerhouse of products and services
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Projects for the partnership
 The City of Calgary
 Suncor/Kentz Engineering are developing and looking for design work
with this billion dollar project.
 Bonavista Energy is looking for a complete network overhaul as a
private network.
 The County of Parkland is the first county to integrate Allan Bly's tower
as a infrastructure model and to expand the smart city concept to the
Intelligent County.
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Allan Bly heads this up as an independent consultant looking for and
suggesting the best deals/way forward for the county's.
Allan is contracted by Rigstar for 4 days a month consulting. Rigstar is
bidding on upcoming tower management/building/ etc.
There is a town hall meeting for the next county (Saddle Hills) where the
constituents have input.
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Potential Projects for the partnership
 The Alberta Supernet, with the sophisticated NOC and infrastructure
and monitoring system that Global and IBM have and the desire for
Bell to have someone other than Axia manage this network.
 TransCanada Pipeline - building five new pipelines that
communication infrastructure is listed as part of the requirements,
monitoring of the remote sites and communication infrastructure are
other areas to propose.
 Precision Drilling/Ensign Drilling - The integration of an overall network
and communication system is high on the agenda for these two
companies.
 Ditto for Ensign.
 Encana
 Husky - Massive company with Assets all over Western Canada.
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Questions
Next Steps
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