Fast Forward - ITU-Arab Regional Office

Download Report

Transcript Fast Forward - ITU-Arab Regional Office

Evolution of access technologies
ITU/BDT Arab Regional Workshop on
“DSL Technologies and Services”
Cairo - Egypt, 4-6 March 2003
Alcatel Access: The 4 P’s that make the difference
World-wide presence
Allowing for
To offer
Profitable services
100%
Penetration
On
Carrier grade
Products
On future
Services and solutions
Proof platform
The 4 P’s that make the difference
World-wide presence
Profitable services
100%
Drivers
Default
Infrastructure
Consolidation
BB
Entertainment
Ubiquitization
Carrier grade
Penetration
Business
Differentiation
HSI
Payback
Products
Central
Office
2 Mbit/s
6 Mbit/s
4 Mbit/s
On future
Proof platform
NGN Voice
Voice , Data
One
5 secrets of the BOX
1 Mbit/s
PSTN
one network
Copper pair
Class 5 voice Switches Access
IP
Services and solutions
… to offer Profitable services
>
Grow the market in three waves
•
high speed Internet (HSI) access
• business access
• residential multimedia
Product strategy aligned with revenue waves
> Voice and data services with ASAM and Litespan
>
Address new audiences (PC, TV, console)
Build on existing infrastructure
Residential
Multimedia
Business Access
$
High Speed Internet Access : ASAM
Voice revenues : Litepsan
Time
Today’s deployment constraints
Iso-BandWidth lines and BandWidth Tiers
Sample grouping of services into BW Tiers
1 Mbit/s
Central
Office
6 Mbit/s
Tier
Downstream
BW
Tier 1
1.5 Mbps
Tier 2
3.5 Mbps
Tier 3
5.5 Mbps
Tier 4
7.5 Mbps
Tier 5
10 Mbps
Tier 6
15 Mbps
2 Mbit/s
4 Mbit/s
+
+ ++
Upstream requirements could vary from 0.5 Mbps to1.5
Mbps for symetrical HSI consumer services
NB: Business customers could be willing to pay for
higher Upstream Bandwidth
100% DSL Penetration and Full coverage
All services to everybody
Tier 1: 1 Mb/s
Coverage
ADSL
Tier 2: 3.5 Mb/s
Tier 3: 5.5 Mb/s
Bandwidth
Services
Tier 4: 7.5 Mb/s
ADSL+, VDSL
Tier 5: 10 Mb/s
Remotes
& Fiberisation
Business Imperatives
for future deployment
Profitability and ROI
Evolvabe platforms
Fast time to market
Broad addressable market
New revenue creation
Remote and Subtending Application — Alcatel 7300
ASAM — Bandwidth and Full ADSL Coverage
10 Mb/s
Remote 7300 ASAM
7.5 Mb/s
Bandwidth
Remote
7300 ASAM
7300
ASAM
5.5 Mb/s
Coverage
7300 ASAM-c
3.5 Mb/s
1 Mb/s
7300 ASAM-RU
Increasing Loop Length
Using Fiber-Fed Remote ASAMs and Remote
Units to Extend Bandwidth/Reach
Micro DSLAM
7300 ASAM Hub and Remote Units Family
ATM Backbone
Network
residential MDU
IP/ATM/others
7300 ASAM
Aggregator Hub
wall mount
Remote Unit
Neighborhood Unit
residential service
business park
fiber connections
to
Remote Units
Remote Cabinet
rack mount
Remote Unit
LS-1540
BPON
Fiber Distribution
Small CO
small
residential MDUs
residential area
SOHO’s
Carrier Grade DSL Product : 7300 ASAM
ITU/BDT Arab Regional Workshop on
“DSL Technologies and Services”
Cairo - Egypt, 4-6 March 2003
Carrier Grade Products
The 5 secrets of the “box”
Get
the basics right
Residential
Packages
Cost of
Ownership
Future Proof
investment
Business
Packages
Carrier Grade DSL Products : 7300 ASAM
The 5 secrets of the box with more details
Carrier grade Product
Future safe investment
Highest density, Lowest power consumption
Redundant platform
Bandwidth engine
Up to 5 Gbps back-plane
Multiple uplinks : STM1, SMT4,
Gigabit-Ethernet
State of the art QoS
Open DSL technology platform :
ADSL, SHDSL, VDSL
Portfolio matching network requirement
Large COs ASAM, Compact ASAM,
Outdoor ASAM, micro ASAMs
100% coverage with Hub and subtending
ASAMs
Open platform for new access technologies
ADSL+, LRDSL
Universality
Voice and data in one box
NGN evolution : Megaco, …
Business packages
Teleworking, IP VPNs, Quality Of Service,
Security
Leased line services with DSL
Voice services for SMEs Over DSL
High bandwidth connection :
> 20 Mbps with SHDSL and DSL bundles
IP & Ethernet aware ASAMs
Cost of ownership
Residential packages
HSIA, Gaming, Audio for national coverage
Multicast scalable delivery
BVB Bus, IGMP@ASAM, Zapping server
Multiple services delivery to end users
Interoperability with hundreds of CPEs
Strong network management
35 000 users provisioned in less
than a week
Plug N’ Play : ILMI implementation
Metallic tests access
Alarms correlation
7300 ASAM is ready to address high penetration:
10Kline office, at best-in-market power consumption
W/line Lines/system
Lines/rack space*
* 60x60 cm
288 Lines/Rack
576 Lines/System
2.5
10000
2.0
8000
1.5
6000
1.0
4000
0.5
2000
768 Lines/Rack
2,304 Lines/System
1536 Lines/Rack
2,304 Lines/System
2,304 Lines/Rack
9,216 Lines/System
2000
1000
0.0
R3.1
SD
1999
R4.0
HD
2000
R4.2
UD
2001
R4.4
XD
2002
DSL Element Management Solution
>
>
Alcatel 5523 AWS Element
Manager is highly scalable
• up to 2,000 network
elements and
1,000,000 subscribers
OSS
EM/NM
alarm event and
logging
TL1 OSS interface
>
Support Alcatel 1000/7300
ASAM and Litespan 1540
Broadband
EM/NM
Step 1)
Assign,
conf. LT/NT
ports,
create
crossconnect
Step 3)
Configure B-RAS
Step 2)
Cross-connect
IP Network
>
5523 AWS
EM/NM
Full EMS Functionality:
• powerful fault isolation
• configuration template
•
Provisioning,
Alarm Surveillance
Router
B-RAS /
Edge router
Aggregation
network
Step 4)
Configure
CPE
(for enterprise)
CPE
7300 ASAM
Litespan
AWS = ADSL WorkStation
Provisioning Performances
Alcatel 5620 Network Manager (NM) : End to End solution
>
At least 50% decrease in provisioning time, no OSS automation
•
•
•
lab simulation
using EMS: 2 min. 47 sec. for end-to-end service = 172 service/8 hrs.
using Alcatel 5620 NM: 38 sec. for end-to-end service = 757 service/8 hrs.
>
100% accurate on first pass
>
Flowthrough provisioning and activation rates using Alcatel 5620 NM automation
•
•
>
35,000 DSL subscribers provisioned in less than one week for an established
service provider
path configuration rate of 20 per minute = 9,600/8 hrs. or 28,800/24 hrs.
Ability to manage CPE will eliminate truck roll (5 min. vs. 2 hrs.) for business services
IP
CPE
Router
Redback SMS
7470 MSP
7300 ASAM
Improving Service Delivery Time and Reducing Costs
Back up
DSL ASAM R5: Bandwidth engine for DSL users
 More aggregation to (content) specific
networks
 Growing amount of DSL nodes
R4
R5
E -MAN
Giga - Ethernet
•Interconnection of DSL
users to specific services
changes
the DSLAM
IP
(internal IP function
towards
a
multi-service
in DSLAM)
network
switch
ATM
•Connection to multiple
Backbone
network is required (Video,
Data, SMEs intranet, …)
Video
Feed
ATM
Matrix
5 Gbps
G.shdsl
SHDSL
•Enlarging the
coverage increases
ADSL
the amount of DSL
nodes
VDSL
Video Bus
ADSL, ADSL
ADSL+, LRDSL
•An increasing
number of small
nodes needs to be
Broadcast
aggregated in a ADSL
cost- +
effective way
Voice
network
Migration
to NGN
The DSLAM R4 migrates to R5
Carrier Grade Multi-Service Product :
1540-Litespan
ITU/BDT Arab Regional Workshop on
“DSL Technologies and Services”
Cairo - Egypt, 4-6 March 2003
Carrier Grade Multi service Product : Litespan 1540
The 5 secrets of the box
Transmission
Openness
Compact SDH
(STM1 / STM4
in only one card, Optinex inside)
Multiprotocol with TDM, ATM
and IP/ATM on a single platform
ASAM inside
Integrated NGDLC with DSL
(ASAM inside)
Flexibility
Fundamentals
Between 120 to 2000 POTS per
system - Indoor, Outdoor,
underground, Wallmount
Footprint all over ETSI regions.
Operating with more than a
dozen of switches vendor
Litespan
Litespan-1540, the best in class in Multi-services
1. Today
Transport
Narrowband
services
Broadband
services
Housing
SDH compact
STM1/STM4
PDH electrical / optical
16E1
EU-RU: HDSL/SHDSL
Subtending nodes
POTS / ISDN
LL 2 Mb/s
(HDSL/SHDSL)
LL nx64 kb/s
Subrates of analog
V5 hubbing
V5 to 15 switches
VoIP (NGN)
ADSL Full Integrated
SHDSL (ATM)
Indoor 3MLS +Minil
Outdoor 1MLS &
2MLS
Underground
2. New developments ongoing as per market needs
-Common transport
NB/BB (1Q 03)
-Fast Ethernet
network interfaces
(2Q 03)
-V5 hot switch over
(2Q 03)
-POTS card integrates
ringing & testing (4Q 03)
-Network mng. in PC
(2Q 03)
-OS resilience (2Q 03)
-Q3 on IP (2Q 03)
-Feature alignment
with latest ASAM r4.x
-Indoor 4 MLS
(2000 POTS) (2Q 03)
3. Optimized cost of ownership :
Cards, cabling, housing
ASAM and Litespan together
One network management , Subtending from ASAM
ASAM an Litespan
> Same network management for the DSL data flow: AWS
> Subtending Litespan to ASAM hub
> Mechanical integration in one rack
Integrated DSL
network management
Litespan 1540
CO
Remote Unit
ASAMo, ASAMc, R4.5, MicroDSLAM
Remote DSLAM
Subtended Litespan
7300 / 7301
CO-Based ASAM
Local DSL
Business subscribers
Local DSL/POTS
Residential subscribers
7300 ASAM
ASAM and Litespan : Future Proof platforms
ASAM VL crystallise voice and data access in a single network
>
Today’s network
PSTN
Class 5 voice Switches
Voice Access network
TDM , SDH
Voice
IP edge / Core
>
Data access network
xDSL, IP, ATM
Data
One Access network with ASAM VL
NGN Voice
PSTN
Class 5 voice Switches
Voice and data
Access network
Voice
Data
IP edge / Core
ASAM VL
ASAM & Litespan : Future Proof platforms
Smooth and graceful migration to a single shelf
ASAM
xDSL data and voice services
Voice , Data
Voice , Data
one Copper pair
one Copper pair
ASAM VL
Litespan
DLC data and voice services
PDH & SDH
Today
Today
Tomorrow
Universality
interface to NGN
Customer Premises
Alcatel Softswitch
Legacy i/f
Universal DSLAM
NGN
Softswitch
H.248
CPE or
IAD
Voice
IP
(Ethernet, ATM)
Local content
Video
Data IP
>
7300 ASAM
Local Exchange
Internet:
Worldwide Web
One wire for
muliple services
• Voice
• HSI and IP
services
• Video
Data
What Customers Say About Us!
“We have chosen Alcatel because of their technological excellence in switching and DSL
markets. By implementing these solutions, we expect to get the first mover advantage in
terms of technology within the country. This could enable us to service our customers with
high quality voice, data and multimedia services on proven wireline technology “
— M. Ramakrishnan, Managing Director Teleservices Limited, July 2002
“SBC’s proven relationship with Alcatel, a leader in broadband access, has
enabled SBC to deliver access services more quickly, more broadly and more
profitably than other alternatives. Our goal in working with Alcatel is to ensure
our broadband offerings continue to be unparalleled across North America.”
— Ross Ireland, Senior Executive Vice President of SBC, July 2002
“From a technical and operational point of view, Alcatel
is the partner of choice. Alcatel is recognised across the industry as the broadband
leader, with a proven track record for successful implementations with the world’s
largest service providers. With Alcatel’s high quality and scalability, Bulldog can
ensure consistent quality of service for new customers, keeping operational costs
down while steadily growing our business.”
— Peter Hall, Chief Operating Officer for Bulldog, July 2002
Conclusion : The 4 P’s really make the difference !!!!!
World-wide presence
Profitable services
100%
Drivers
Default
Infrastructure
Consolidation
BB
Entertainment
Ubiquitization
Carrier grade
Penetration
Business
Differentiation
HSI
Payback
Products
Central
Office
2 Mbit/s
6 Mbit/s
4 Mbit/s
On future
Proof platform
NGN Voice
Voice , Data
One
5 secrets of the BOX
1 Mbit/s
PSTN
one network
Copper pair
Class 5 voice Switches Access
IP
Services and solutions
From a technology product to a life-style component:
you cannot only connect to DSL, you can ...
DSL
watch
DSL
play
work
talk
DSL
DSL
DSL
win
learn
DSL
meet
DSL
hear
DSL
Fast Forward – DSL Business Consultancy at All
Levels
>
>
>
>
Diagnosis of existing
DSL business
situation
Local market analysis
and market
segmentation
Business case
development and
sensitivity analysis
Product development
and service bundling
Strategy
>
>
>
>
>
>
Overall business objectives
ROI, NPV, payback periods
Market forecast
Technology positioning
Service delivery models
Increasing ARPU
Organizations
>
>
>
Internal process
Organizational structure
Cannibalization effects
Operations
>
>
>
>
>
>
Marketing
>
>
>
>
>
>
>
Actionable
recommendation for
implementation
Self-install packages
Help desk
Provisioning
Front office
Business case sensitivities
Customer acquisition cost
Segmentation
Price sensitivities
Point of sales strategy
Sales channels
Basics (advertisement, ...)
Service bundling
www.alcatel.com