Transcript Master_MediaCentre deck_workshop 011413 v2x

EMEA NetOps
MediaCentre Project Overview
14 January 2013
Executive Summary
• The current outsourced model and workflows for content
preparation are at design capacity, have limited scalability, are
inefficient and error-prone
– Materials processing methodology must be restructured to ensure our
ability to support current operations as well as grow efficiently and cost
effectively
– Content preparation must be brought in house and outside vendors
eliminated
– The disparate workflows in our three sub-regions must be integrated
and unified
– Result will be higher productivity, better quality, increased throughput,
uniform management reporting and performance tracking
• Virtually all marquis programmers in region now perform
content prep in-house
• Project would commence Q1FY14 and go live
Q1FY15
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EMEA MediaCentre
•
•
The Media Centre is the key to organizing and simplifying the process of
content acquisition, preparation, file management, file delivery to playout, and
deep archive of assets. Benefits provided:
– Better exploitation of program assets across sub-regions/brands
– Synergistic workflows
– Ability for territory programmers to have visibility of TX assets in other regions
– Standardized policies/procedures to maintain corporate compliance
– Complete internal control and flexibility of all workflow and decisions
– Reduced time to market on new product offerings
– Establish “best practices” to improve quality
– Eliminate expensive third party vendor media management costs
– Channels retain complete control of all creative and editorial functions
– Designed to accommodate needs of all current and future linear and VOD
– Built-in hooks to link to non-linear / digital platforms content prep infrastructure
Functions performed by MC:
– Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy
Creation, Workflow/Process management, Materials tracking, Creation and
delivery of TX-ready materials to playout, Automated Technical QC, Facilities to
support editorial QC, Processing of content for non-linear distribution
3
Methodology of Analysis
•
Comprehensive analysis of regional workflow was conducted by hired consultant
• Recommendations made to attain efficiencies within and between regions
• RFPs developed and bids were solicited from vendors for two scenarios:
•
Scenario 1 – Construct SPT “Owned and Operated” in-house operation
• Designed, financed, staffed, and operated internally
• Central Technical Area to be co-located at London-based data centre and operated
remotely from London, Budapest, and Madrid SPT Networks offices
• RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted
• 2 SI solutions were short-listed:
• Television Systems Limited “TSL” (proposing Dalet)
• Sony Professional Systems, Europe “SPSE” (proposing MBC)
• The commercial proposals of both are comparable
• An in-depth comparative analysis has started – Goal for selection: 1 April 2013
•
Scenario 2 – Utilize Outsourced Managed Service (with a single vendor)
• SPT defined new expanded workflow and volumes
• Services provided to Networks for a monthly fee
• RFP sent to multiple Content Prep Services providers
• Primary purpose is to “benchmark” pricing against an in-house solution
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What other programmers in region are using
Virtually all have migrated to in-house solutions using various MAM products:
Programmer
In-House Outsourced
MAM
Service
Antena 3 (Madrid)
BBC
Channel 4
Channel 5
CHELLO
Discovery
Disney
ESPN
FOX
France TV
ITV
ITN
NBCU
Publicis
RSI (Switzerland)
RTBF (Belgium)
Sky
Turner
UKTV
Viacom
Dalet
Viz Ardome
Viz Ardome
TMD
Tedial
TMD
Mediator
Tedial
Vizrt
MBC
Bespoke
Bespoke
MBC
MBC
MBC
Dalet
Vizrt
Dalet
Viz Ardome
Mediator
Notes:
Loft
Currently outsourced; in-house under construction
TNS
NBC used MBC for London Olympics
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Implementation Plan Specifics – London
•
London is the primary MC administration point. Requires significant new
infrastructure and additional staffing:
– MC Central Technical Area to be constructed at London-based Data Centre
– Modifications required to SPE IT Network infrastructure to integrate MC
– Development required on multiple support systems to tie into MC (e.g., Harris)
– London NetOps will require (3) new heads:
• (1x) System Administrator (NOTE: this position has day-to-day responsibility
for MC support; requires strong software-oriented skill set.
• (2x) TQC (Ingest) Operators
– New workflow implemented and staff trained
– Transition workload from third-party vendors to in-house ops
Anticipated go-live date of April 1, 2014
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MediaCentre Project Deployment Timeline
Scope
1'Mar
1'Apr
1'May
1' Jun
1'Jul
1' Aug
1'Sep
1'Oct
1'Nov
1'Dec
1' Jan
1'Feb
Migrate(to(Pulsa(for(Spain(Adsales
System'setup
Training
Renegotiation(of(Molinare(Contract
Negotiations'begin
Paper'deal
Award(of(MediaCentre(Contract
MediaCentre(Project(Start9up
Design
Customer'Workflow'Review
Workflow'Specification
Functional'specification
Definition'of'GUIs
Adapter'Specifications
Test'and'acceptance'design
Infrastructure'design
Training'Design
Full'design'review
Design'Freeze
Procurement
CTA'infrastructure
IT'servers'and'storage
Development
Functional'code'drop'1
Functional'code'drop'2
Functional'code'drop'3
Test'scripts
Factory(Build
CTA'infrastructure'(wiring)
IT'and'Network'systems
Core'CWM'system
Operational'positions
Factory'test'period
Factory'acceptance
Transport'to'site
Onsite(Installation
Cleansite'access'to'MediaCentre'site'@'Colo'datacenter
Logistics
CTA'installation'&'wiring
Operator'position'installation
CWM'platform'system'install
Central'Technical'Area'system'testing
Deploy'final'Code'drop
Content'Workflow'Manager'system'testing
Training'(System'Administrator)
Test(and(Acceptance
Training
Handover'Documentation
Acceptance
System'Handover
Rehearsal/Parallel'Run
MediaCentre(go9live
*'Based'on'design'work'to'begin'Apr'2013
*'Based'on'equipment'ordered'by'July'2013
Notes:
CTA:'central'technical'area
CWM:'content'workflow'manager
MC(Assumptions:
There'is'no'contingency'built'into'this'plan
Vendor'must'agree'to'provide'design,'development,'and'consulting'services'to'begin'Apr'2013
Vendor'will'must'agree'begin'procurement'and'receipt'of'equipment'on'our'around'July'2013
Vendor'must'to'agree'all'billing'for'above'services'and'equipment'procurement'will'begin'Apr2013
NonZlinear'support'within'scope'of'initial'MC'deployment'to'support'volumes'as'of'publishing'of'RFP'dated'Apr'2012
Initial'MC'system'does'not'include'archive'of'nonZlinear'assets
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1'Mar
1' Apr
MediaCentre Training & Implementation Detail
2014
Scope
January
Week91
Week92
Test%
and%
Acceptance
System'handover'&'documentation
Training/Workflow%
workshops%
7%
London%
(MAM%
and%
Content%
&%
Workflow%
Management)
Train'the'Trainers'(Super6users)'from'territories'(London/Madrid/Budapest)
Workflow'process'overview'using'MC'6'territory'trainers
Modify/customize'workflow'templates'with'territory'trainers
Import%
of%
legacy%
TX%
content%
into%
MC%
begins
Rehearsal/Parallel'run'of'content'prep'testing
LONDON
Training/Workflow%
workshops%
7%
London%
users
MC'&'MAM'operational'overview'(traffic;'TQC;'compliance)
For'each'user'to'gain'an'overall'understanding'of'the'scope'and'purpose'of'the'MC
For'each'user'to'gain'an'overall'understanding'of'the'subsystem'with'which'he/she'works,'
For'each'user'to'gain'hands6on'experience'in'the'use'of'the'system'functions'that'person'uses'to'perform'his/her'job
For'each'user'to'understand'how'the'MC'affects'the'functions'performed'by'other'staff'who'share'elements'of'the'system
Rehearsal/Parallel%
run%
of%
content%
prep
Test'flow'of'content'between'MC'and'internal'&'external'suppliers'(dub'tracks,'subtitles,'etc)
Test'delivery'of'TX'materials'to'playout'centers
Cutover
Finalize'content'delivery'between'MC'and'internal'&'external'suppliers
Finalize'delivery'of'TX'materials'to'playout'centers
MADRID
Training/Workflow%
workshops%
7%
Madrid%
users
MC'&'MAM'operational'overview'(traffic;'TQC;'compliance)
For'each'user'to'gain'an'overall'understanding'of'the'scope'and'purpose'of'the'MC
For'each'user'to'gain'an'overall'understanding'of'the'subsystem'with'which'he/she'works,'
For'each'user'to'gain'hands6on'experience'in'the'use'of'the'system'functions'that'person'uses'to'perform'his/her'job
For'each'user'to'understand'how'the'MC'affects'the'functions'performed'by'other'staff'who'share'elements'of'the'system
Rehearsal/Parallel%
run%
of%
content%
prep
Test'flow'of'content'between'MC'and'internal'&'external'suppliers'(dub'tracks,'subtitles,'etc)
Test'delivery'of'TX'materials'to'playout'centers
Cutover
Finalize'content'delivery'between'MC'and'internal'&'external'suppliers
Finalize'delivery'of'TX'materials'to'playout'centers
BUDAPEST
Training/Workflow%
workshops%
7%
Budapest%
users
MC'&'MAM'operational'overview'(traffic;'TQC;'compliance)
For'each'user'to'gain'an'overall'understanding'of'the'scope'and'purpose'of'the'MC
For'each'user'to'gain'an'overall'understanding'of'the'subsystem'with'which'he/she'works,'
For'each'user'to'gain'hands6on'experience'in'the'use'of'the'system'functions'that'person'uses'to'perform'his/her'job
For'each'user'to'understand'how'the'MC'affects'the'functions'performed'by'other'staff'who'share'elements'of'the'system
Rehearsal/Parallel%
run%
of%
content%
prep
Test'flow'of'content'between'MC'and'internal'&'external'suppliers'(dub'tracks,'subtitles,'etc)
Test'delivery'of'TX'materials'to'playout'centers
Cutover
Finalize'content'delivery'between'MC'and'internal'&'external'suppliers
Finalize'delivery'of'TX'materials'to'playout'centers
MediaCentre%
go7live
8
Week93
Week94
February
Week91
Week92
Week93
Week94
March
Week91
Week92
Week93
Week94
April
Week91
MediaCentre Project Deployment Timeline - IT
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MediaCentre Project – IT Specific Components
GPMS
(Global Product
Master System)
3
Spain
EAGL
Websites
Marketing
(TBD)
Integration Software
Broadcast
Master
WE / UK
Vision 3.5
CE / Budapest
2
Vision 3.5
1
4
Vision 4.2
Enhancements & Data Conversion
10
5
Media
Center
6
Next Steps
•
Include MC Capex/Opex costs in respective Networks & IT FY14 budgets
–
•
•
Have captured “worst case” budgetary numbers
Establish project Executive Steering Committee
Establish collaborative project working team with regional representatives
– Mark Gleeson and Eric Iverson/Mark Allsop (SPE IT) to co-chair project working
team
– Working team includes reps from SPE Technologies, IT, and Networks TechOps
– Tasks include:
• In-depth analysis of short-listed vendor solutions (Dalet / MBC)
• Recommendation on selected vendor to Networks exec management
• Collaborative greenlight process for all components of project
• Award contract and initiate project prep
• Hire London-based System Administrator at outset of construction
• IT to provide appropriate supplemental resources at their discretion
• Regular progress updates given to Networks management
• Project to initiate April 2013 and go-live April 2014
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EMEA MediaCentre
“Content Lifecycle –
a Greenfield approach”
EMEA MediaCentre
“Content Lifecycle –
a Greenfield approach”
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
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Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
London
15
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
London
Budapest
16
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
London
Budapest
Madrid
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Workflow & Processes - Current
MAM//Review
Archive/Robot
Nearline Storage
CONTENT ACQUISITION
Encompass
Arqiva
Prime Focus
Budapest
Encompass London
Arqiva London
Golden Square London
FTP
Hot
Folder
Linear
Playout to
Sat & Fibre
Tech QC
Linear
Playout to
Sat & Fibre
Tech QC
Transcode
Engine
Publish to
VOD/IPTV/
Web/Mobile
MAM-QC//Review
Prime Focus London
IngestTx file
S&P Edit
Proxy creation
Budapest
IngestTx file
S&P Edit
Publish to
VOD/IPTV/
Web/Mobile
Proxy creation
Transcode
Engine
File access
Date:
File transfer
Project Code:
3 May 2011
Confidential
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EMEAMC-2011
Description:
Sony Pictures Television-EMEA Current Workflow v1.1
Drawn:
MG
Overview - Now
Migration from tape to file-based workflows…
•
•
•
BUSINESS GROWTH TECHNICAL SUPPORT - PIECEMEAL
The workflow has become complex and inefficient creating roadblocks in growing
the business
SILO BASED APPROACH
Workflow processes grown organically – as needed
Storage requirements in channel office regions
EXPENSIVE
• High performance storage
• Movement of bandwidth heavy media files across dedicated connectivity – WAN
Shared Enterprise IT infrastructure – IP accelerators (Aspera issues, etc)
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Workflow & Processes - Current
• Movement and processing of high bit rate files and with the growth of HD, the
file sizes are becoming larger. Higher performance hardware to support processes
– HIGH COST!
• Full resolution files are moved across all origination and channel office locations
to support content prep processes, OAP, S&P edit and review. Larger capacity
connectivity is also required increasing operational cost.
• With the separate and dissimilar workflows existing at the channel offices
there’s no opportunity to leverage various instances of broadcast material
(elementary video or audio files) across all the channel locations or load-balance
workflow as needed.
• A duplication of effort in a non-automated environment occurs in each channel
office location requiring more hardware and human resources to achieve the
deliverable requirements. Many of these systems are not compatible with each
other resulting in multiple combinations of in-house and 3rd party vendors
employed to process and localize broadcast/digital material.
20
Workflow & Processes - Current
Current there is NO…
SPT based master Media Asset Management/Content
Workflow Management system in place to track
content status, workflow process and content lifecycle across the region
21
Workflow & Processes - Current
Current there is NO…
SPT based master Media Asset Management/Content
Workflow Management system in place to track
content status, workflow process and content lifecycle across the region
SPT based consolidated archive or backup of media
elements
22
Workflow & Processes - Current
Current there is NO…
SPT based master Media Asset Management/Content
Workflow Management system in place to track
content status, workflow process and content lifecycle across the region
SPT based consolidated archive or backup of media
elements
Manual…not automated
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Overview
SILO BASED…
24
Overview
SILO BASED…
UNLOCK THOSE SILOS
25
Overview
SILO BASED…
UNLOCK THOSE SILOS
A great opportunity to…
26
Overview
SILO BASED…
UNLOCK THOSE SILOS
A great opportunity to…
27
Workflow & Processes Proposed Media Centre
MediaCentre
Central storage houses all media content
including essence, metadata and other
assorted content
Content ingested once – made available to all
work centers simultaneously
28
Workflow & Processes Proposed Media Centre
MediaCentre
Review – Logging
Proxy / QC
OAP Edit – Graphics
Media Prep
Transcode – Repurpose
Publish
Archive – Business Continuity
29
Workflow & Processes Proposed Media Centre
MediaCentre
Standardized workflows in place at channel
offices managed by the MAM
Opportunity to share content and resources
across the region
30
Workflow & Processes Proposed Media Centre
Channel office locations - London/Budapest/Madrid
Media Centre - Location TBD
Archive/Robot
Nearline Storage
Gateway
Content
Acquire
MAM Workstations
Proxy Review/EDL creation
Editorial S&P QC, OAP clips
Traffic & Sales
IngestMezz/Proxy
Enterprise
Network
MAM-QC/Logging/Review
FTP
Hot
Folder
Media Center
Network & SAN Central Host
Media Center
Network & SAN Local Node
Tech QC & Auto Fix
S&P Edit
Conform
Accelerated
Proxy creation
Transcode Engine
Edge Server
Device @ headend
IP based
Linear Playout to
Sat & Fibre
Publish to
VOD/IPTV/
Web/Mobile
Confidential
31
S&P Edit
Proxy based
OAP Edit
Conform
OAP Edit
Proxy based
Date:
File access
File transfer
Project Code:
3 May 2011
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Media Centre-Workflow v1.1
Drawn:
MG
Workflow & Processes Proposed Media Centre
For asset delivery to channel offices, full resolution
clips are partially restored from the MC central
archive for editing (OAP, etc). Full resolution
conform based on the EDL created from the proxy
edit session – at channel office locations
An S&P compliance EDL is generated from the proxy
for an auto conform locally to a new TX file
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Workflow & Processes Proposed Media Centre
DMZ
LANGUAGE SUPPLIERS
DROP-BOXES
(EXTERNAL)
DMZ
SUBTITLES SUPPLIERS
DROP-BOXES
(EXTERNAL)
NON-LINEAR PLATFORMS
DROP-BOXES (EXTERNAL)
LEGACY QC/INGEST SUPPLIERS
DROP-BOXES
(EXTERNAL)
QC ENGINES
SONY US
DROP-BOXES (EXTERNAL)
LEGACY PLAYOUT
TRANSCODE FARM – NON-LINEAR
PLATFORMS
TRANSCODE FARM – NORMALISE /
BROWSE
INGEST / OUTGEST PORTS /
SERVERS
INGEST / OUTGEST VTR
DISTRIBUTOR DROP-BOXES
(EXTERNAL)
DMZ
MAM DISK-BASED STORAGE
QC/EDIT
ARCHIVE
LONDON
BUDAPEST
MADRID
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SINGAPORE
MEDIA CENTRE
Workflow & Processes Proposed Media Centre
Channel office locations - London/Budapest/Madrid
Media Centre - Location TBD
Archive/Robot
Nearline Storage
Gateway
Content
Acquire
MAM Workstations
Proxy Review/EDL creation
Editorial S&P QC, OAP clips
Traffic & Sales
IngestMezz/Proxy
Enterprise
Network
MAM-QC/Logging/Review
FTP
Hot
Folder
Media Center
Network & SAN Central Host
Media Center
Network & SAN Local Node
Tech QC & Auto Fix
S&P Edit
Conform
Accelerated
Proxy creation
Transcode Engine
Edge Server
Device @ headend
IP based
Linear Playout to
Sat & Fibre
Publish to
VOD/IPTV/
Web/Mobile
Confidential
34
S&P Edit
Proxy based
OAP Edit
Conform
OAP Edit
Proxy based
Date:
File access
File transfer
Project Code:
3 May 2011
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Media Centre-Workflow v1.1
Drawn:
MG
Workflow & Processes Proposed Media Centre
New linear channel platforms in
emerging markets – Edge Server
Digital opportunities:
OTT, Streaming devices, Smart TV, Mobile
and Web
35
Workflow & Processes Proposed Media Centre
Channel office locations - London/Budapest/Madrid
Media Centre - Location TBD
Archive/Robot
Nearline Storage
Gateway
Content
Acquire
MAM Workstations
Proxy Review/EDL creation
Editorial S&P QC, OAP clips
Traffic & Sales
IngestMezz/Proxy
Enterprise
Network
MAM-QC/Logging/Review
FTP
Hot
Folder
Media Center
Network & SAN Central Host
Media Center
Network & SAN Local Node
Tech QC & Auto Fix
S&P Edit
Conform
Accelerated
Proxy creation
Transcode Engine
Edge Server
Device @ headend
IP based
Linear Playout to
Sat & Fibre
Publish to
VOD/IPTV/
Web/Mobile
Confidential
36
S&P Edit
Proxy based
OAP Edit
Conform
OAP Edit
Proxy based
Date:
File access
File transfer
Project Code:
3 May 2011
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Media Centre-Workflow v1.1
Drawn:
MG
Media Centre - Benefits
Open platform architecture
•
Ties into various current production/broadcast systems
Flexibility
•
Potential to integrate into systems from various vendors (dubbing, subtitling, etc)
Agility
•
Easily customized workflow, processes based on changing needs
Scalability
•
Can grow the system as new linear & digital business grows
Efficiency
•
An environment where personnel can find, view and edit content across multi-format
environments including their desktop – reduction of over provisioned/under utilized
resources
Visibility
•
Monitor the process of key elements of each stage of content prep on a “dashboard”,
making it easier to find and remove workflow bottlenecks
Business continuity
•
Platform in place for disaster recovery – SPTL Singapore, LatAm, US…etc.
37
Conclusion
“Content Lifecycle - a
Greenfield Approach”
38
Conclusion
“Content Lifecycle - a
Greenfield Approach”
• Blue Sky
• Fresh look
• Blank slate
39
Conclusion
“Content Lifecycle - a
Greenfield Approach”
• Blue Sky
• Fresh look
• Blank slate
40
Conclusion
“Content Lifecycle - a
Greenfield Approach”
• Blue Sky
• Fresh look
• Blank slate
Set us up…future!
41
Conclusion
Thank you
42