Transcript EMEA MC london meeting 090711

EMEA Media Centre
“Content Lifecycle –
a Greenfield approach”
7 September 2011
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
Central Europe
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
Central Europe
Golden Square
Overview
• SPT Channels have been operating in Europe beginning with
•
•
Spain since 1998. Central Europe came on-line in 2003 with
the CE origination move to Encompass Media (formally
Ascent) in 2006.
Over the years, rapid expansion of linear channels in CE, in
Western Europe and now CIS and emerging markets.
Need to deliver large volumes of content for multiple
platform delivery: web, VOD, mobile, etc.
Spain
Workflow & Processes - Current
MAM//Review
Archive/Robot
Nearline Storage
CONTENT ACQUISITION
Encompass
Arqiva
Prime Focus
Budapest
Encompass London
Arqiva London
Golden Square London
FTP
Hot
Folder
Linear
Playout to
Sat & Fibre
Tech QC
Linear
Playout to
Sat & Fibre
Tech QC
Transcode
Engine
Publish to
VOD/IPTV/
Web/Mobile
MAM-QC//Review
Prime Focus London
IngestTx file
S&P Edit
Proxy creation
Budapest
IngestTx file
S&P Edit
Publish to
VOD/IPTV/
Web/Mobile
Proxy creation
Transcode
Engine
File access
Date:
File transfer
Project Code:
3 May 2011
Confidential
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Current Workflow v1.1
Drawn:
MG
Overview
Migration from tape to file-based workflows…
•
•
•
GROWTH PIECEMEAL
The workflow has become complex and inefficient creating roadblocks in growing
the business (time to market, etc)
SILO BASED APPROACH
Workflow processes grown organically – as needed
Storage requirements in channel office regions
EXPENSIVE
• High performance storage
• Movement of bandwidth heavy media files across dedicated connectivity and/or
Enterprise WAN
Workflow & Processes - Current
• Movement and processing of high bit rate files and with the growth of HD, the
file sizes are becoming larger. Higher performance hardware to support processes
– HIGH COST!
• Full resolution files are moved across all origination and channel office locations
to support content prep processes, OAP, S&P edit and review. Larger capacity
connectivity is also required increasing operational cost.
• With the separate and dissimilar workflows existing at the channel offices there’s
no opportunity to leverage various instances of broadcast material (elementary
video or audio files) across all the channel locations or load-balance workflow as
needed.
• A duplication of effort in a non-automated environment occurs in each channel
office location requiring more hardware and human resources to achieve the
deliverable requirements. Many of these systems are not compatible with each
other resulting in multiple combinations of in-house and 3rd party vendors
employed to process and localize broadcast/digital material.
Workflow & Processes - Current
NO master Media Asset Management system in
place to track content status, workflow
process and content life-cycle across the
region
Workflow & Processes - Current
NO master Media Asset Management system in
place to track content status, workflow
process and content life-cycle across the
region
NO archive or backup of media at channel
locations
Workflow & Processes Proposed Media Centre
Channel office locations - London/Budapest/Madrid
Media Centre - Location TBD
Archive/Robot
Nearline Storage
Gateway
Content
Acquire
MAM Workstations
Proxy Review/EDL creation
Editorial S&P QC, OAP clips
Traffic & Sales
IngestMezz/Proxy
Enterprise
Network
MAM-QC/Logging/Review
FTP
Hot
Folder
Media Center
Network & SAN Central Host
Media Center
Network & SAN Local Node
Tech QC & Auto Fix
S&P Edit
Conform
Accelerated
Proxy creation
Transcode Engine
Edge Server
Device @ headend
IP based
Linear Playout to
Sat & Fibre
Publish to
VOD/IPTV/
Web/Mobile
Confidential
S&P Edit
Proxy based
OAP Edit
Conform
OAP Edit
Proxy based
Date:
File access
File transfer
Project Code:
3 May 2011
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Media Centre-Workflow v1.1
Drawn:
MG
Workflow & Processes Proposed Media Centre
Ingest, cataloging and logging of master
broadcast content occurs at the centralized
Media Centre (MC) location.
A duplicate proxy file is created
simultaneously.
Workflow & Processes Proposed Media Centre
Proxy file is sent to the channel locations for
OAP review & off-line editing, S&P
compliance EDL generation and delivery to
dub studios & subtitle houses
Workflow & Processes Proposed Media Centre
Limited movement of
bandwidth-heavy media files
Workflow & Processes Proposed Media Centre
For media delivery to channel offices, full
resolution clips would be partially restored
from the MC central archive for OAP conform
based on the EDL created from the proxy edit
session – at channel office locations
An S&P compliance EDL is forwarded to the MC
for an auto conform to a TX file
Utilizing MAM or off-line FCP
Workflow & Processes Proposed Media Centre
Transport of full-length, full-res SD & HD files
across the WAN significantly reduced
Less costly hardware is needed at the channel
office locations
Workflow & Processes Proposed Media Centre
Standardized workflows in place at channel
offices managed by the MAM
Opportunity to share content and resources
across the region
Workflow & Processes Proposed Media Centre
Standardized workflows in place at channel
offices managed by the MAM
Opportunity to share content and resources
across the region
Media Centre based
Workflow & Processes Proposed Media Centre
Standardized workflows in place at channel
offices managed by the MAM
Opportunity to share content and resources
across the region
Content prep for linear & digital would occur at
the MC requested by the channel office
personnel using the MAM
Workflow & Processes Proposed Media Centre
The MC system would support the transport
and management of broadcast materials to
Singapore origination (SPTL), to edge server
devices at a remote locations and to digital
customers
Workflow & Processes Proposed Media Centre
Channel office locations - London/Budapest/Madrid
Media Centre - Location TBD
Archive/Robot
Nearline Storage
Gateway
Content
Acquire
MAM Workstations
Proxy Review/EDL creation
Editorial S&P QC, OAP clips
Traffic & Sales
IngestMezz/Proxy
Enterprise
Network
MAM-QC/Logging/Review
FTP
Hot
Folder
Media Center
Network & SAN Central Host
Media Center
Network & SAN Local Node
Tech QC & Auto Fix
S&P Edit
Conform
Accelerated
Proxy creation
Transcode Engine
Edge Server
Device @ headend
IP based
Linear Playout to
Sat & Fibre
Publish to
VOD/IPTV/
Web/Mobile
Confidential
S&P Edit
Proxy based
OAP Edit
Conform
OAP Edit
Proxy based
Date:
File access
File transfer
Project Code:
3 May 2011
EMEAMC-2011
Description:
Sony Pictures Television-EMEA Media Centre-Workflow v1.1
Drawn:
MG
Media Centre - Benefits
Open platform architecture
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Ties into various current production/broadcast systems
Flexibility
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Potential to integrate into systems from various vendors (dubbing, subtitling, etc)
Agility
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Easily customized workflow, processes based on changing needs
Scalability
•
Can grow the system as new linear & digital business grows
Efficiency
•
An environment where personnel can find, view and edit content across multi-format
environments including their desktop
Visibility
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Monitor the process of key elements of each stage of content prep on a “dashboard”,
making it easier to find and remove workflow bottlenecks
Business continuity
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Platform in place for disaster recovery – SPTL Singapore, LatAm, US…etc.