Transcript VBrick Systems, Inc.

Building the
Digital Video Classroom
of the Future (Today)
Pat Cassella
Sr. Director of Marketing - Education
October 2006
Property of VBrick Systems
Streaming Video - Did You Know…
…That there are dozens of applications possible
with streaming video distribution today?
• VBrick is a leader in digital video solutions and is
actively engaged in a campaign to help raise
awareness of how digital video is shaping our
classrooms today
• Hundreds of educational institutions are using video
delivery over their existing IP networks today to help
improve the classroom learning experience
October 2006
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Presentation
• A look at what is driving streaming video in the classroom
• Today’s applications for streaming digital video
• Benefits – for students and teachers
• How to build a digital delivery system
• Challenges you may encounter
• Success story – Oklahoma State University
• Who is VBrick Systems
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Drivers for streaming video
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Industry Trends, Driving Forces
• Analog systems in need of upgrade or going EOL
– The need to consider digital versus analog
• Heavy investments in network upgrades the past 5 years
– Infrastructure in place to support video over IP
• Compression technologies continue to improve
– Squeeze more video over smaller pipes
• Applications are driving deployment
– Classroom streaming and recording, content delivery, webcasts
• Students grow up with video; expect the latest technology
– Video streaming, on-line access, podcasts
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Benefits of streaming video
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Streaming video in the classroom
• Improve Learning
– Improve the accuracy of note taking; repetition and retention
– Visual communication more effective than verbal only - video
reduces learning times by almost 20%
• Increase Flexibility and Reach
– Reach students in remote locations – home, other districts, dorms
– Students can access lectures at their convenience
– Video can now be sent anywhere the computer network reaches
(wireless, internet, etc.) - no longer tethered to coax
• Enabler for new applications
– Video compression lets you bring video to anywhere (wireless,
mobile, iPOD)
– TV to the desktop, video-on-demand, interactive communication
• Reduce Costs
– Convergence, no need for a separate video network
– Eliminate costs of tape service
October 2006
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The old (analog) days
Chalkboard
Classroom
Corner bus stop
Reel Projector
Camcorder
Coax video
network
VCR Library
The “school”
computer
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The “VCR” Cart
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The computer lab
The new (digital) ways
Computers at
every desktop
Bus stop with
video surveillance
and digital signage
Chalkboard to
Smartboard
Analog tapes to
digital DVD disks
VCR’s to Videoon-demand
October 2006
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VCR tape library
to digital video
asset library
Podcast
of
lectures,
news,
etc.
Applications for streaming video
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Lecture Delivery and Recording
Then
Teacher gives lecture at fixed
time/day
Now
Teachers can
stream their lectures
live while recording
them for future
playback
If you can’t make it to
class…you are out of luck or
must rely on someone else’s
notes
Students can view the
lectures live from
anywhere on the computer
network – student lounge,
overflow classroom and
their dormitory rooms
If the class is full access to the
class is denied
October 2006
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Delivery of stored assets
Then
Now
Visit the media specialist to
check out a tape - pray that it is
there and that you wont be put
on the waiting list
Coordinate the borrowing of the
VCR/TV cart
Play tape in classroom, hope
that the quality is acceptable
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Teachers access the
video-on-demand
server right from
their PC and send
the video to the
classroom TV or
digital projector
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Students with permissions
can view any of the stored
assets from anywhere on
the computer network –
student lounge, overflow
classroom and their
dormitory rooms
Cable TV Distribution
Then
TV in the classroom connected
to a separate coax network
Separate infrastructure to
purchase and maintain
Web access, PC applications
and TV access completely
separate
October 2006
Now
Teachers use their
computer to deliver
classroom material
while seamlessly
integrating live cable
TV events or
previously saved
news clips
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Students can view cable
channels using a regular
computer connected to the
IP network in both the
classroom and their
dormitory rooms
Special Events
Then
Now
Graduation logistics restrict who
can attend the festivities
You are provided a limited
number of tickets for your
friends and family
Still pictures and home made
videos are used to recap the
event for loved ones who can
not attend
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Ceremonies are
streamed live to
overflow rooms and
over the Internet to
friends and family
who could not
attend
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The graduation can also
be recorded and stored for
reunions as well as
burned to create a DVD
for past alumni to be used
in fund raising efforts
Rich Media Presentations
Then
Professor prepares a PPT
handout for the class lecture
The PPT is made available to
students who jot down notes
during the lecture
Now
Teachers give a rich
media lecture with
their presentation
synchronized to the
PPT slides while it is
streamed live over
the IP network and
recorded for future
reference
The notes are tucked away for
future reference somewhere in
your notepad
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Students can view the rich
media lectures live from
anywhere on the computer
network as well as replay
the presentation later to
review important points
Summary of Education applications
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Morning Announcements
Distance Learning
Security and Surveillance
HR Compliance Training
HR Teacher/Student Training
HR Benefits Training
Remote Field Trips
Cable TV Distribution
Guest Speakers
Lecture Delivery
Lecture Archive
Digital Conversion of VCR Tapes
Video Trunking
Graduation and Sport Webcast
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Building a digital delivery system
What do I need?
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An existing IP network
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Cisco Systems
Extreme Networks
Nortel
Etc..
Should support a technology called multicast
– An efficient way of delivering video to the desktop
• Gig Ethernet backbone a plus
– Provides plenty of infrastructure for voice/video/data
• Connection to Internet
– Allows you to expand your reach beyond the campus
October 2006
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Content Chain
Creation
Delivery
Encoding, creating,
editing and producing
information such as
video, audio, text and
images, one-way and
two-way.
Delivering live and
stored rich media
using the Internet
Protocol
Security, Control and
Management
End to end content delivery,
system control, and measurement
October 2006
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Consumption
Decoding and
displaying content
What are the components?
1. Capture the video and put it onto the network
– VBrick Encoder - hardware
• Allows you to stream the video live over your IP network
Video
In
Microphone
Audio
In
Video
Out
Audio
Out
Ethernet
Power
Passthrough
Power
Relay
Out
Port
In
Control
Ethernet
Management
LEDs
Power
Port
LED
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What are the components?
2.
Deliver captured video over the network
– VBrick Video on demand server - hardware
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Allows you to deliver stored video to a PC or TV
Can be purchased content or self-created content
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What are the components?
3.
Control and manage this video
– VBrick Portal Server- hardware or software
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Creates a playlist of live and stored video
Allows you to manage the video, assign permissions, etc.
Lets you record live video and save it to the VOD
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What are the components?
4.
Display
– PC or Set-Top Box – hardware or software
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PC allows you to watch the video from your desktop
STB allows you to watch the video on your TV
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EtherneTV for digital delivery
#1 Live
Capture and Delivery
Camera, VCR, DVD
or cable feed into
Encoder
#4 Display
#2 Stored - Delivery
MPEG VOD Servers
• VOD NXG
• VOD W
WM VOD Server
• VOD WM
StreamPlayer
Software Decoder
STB Digital Receiver
#3 Management and Control
Media Control Server Suite
• Portal Server
• Scheduler
• Network Video Recorder
VBrick MPEG-2/4 & WM
Encoder Network Video
Appliances
October 2006
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VBrick MPEG-2/4
Decoder Network
Video Appliance
Other important features
• Automatic system updates
– Necessary video components downloaded automatically
• Universal access
– Support for all platforms – Windows, MAC, Linux
• Access Logging
– The ability to keep track of what’s going on
• Permissions
– The ability to restrict access to certain assets
• Copyright Enforcement
– The ability to comply with copyright laws, handle 3rd party content
• Support for third party control
– Turn on/off various components – VCRs, TVs, etc
• Scheduling
– Record, stream, interactive, scripting
October 2006
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Who is VBrick Systems?
• VBrick is the leading provider of Video over IP solutions
– Long history and financial stability
• Founded in 1997, shipped first product in 1998
• Over 15,000 products shipped, 1000+ customers
• Raised $22 million in venture capital in 2001
– Led by Morgan Stanley and Menlo Ventures
• Strong revenue and profit growth
• High industry visibility and recognition
– 2005 Frost and Sullivan Excellence in Technology in Video
Over IP Technologies
– 2004 NAB Editors Choice Award for content delivery
– 2003 Grand Prize Best in Show at Networld Interop (N+I)
– Deloitte 2004 Fast 500: #148
October 2006
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VBrick Systems
• What Does VBrick Do?
• “We provide a digital content distribution system
called EtherneTV that delivers live and stored video
(VOD) over data networks to PCs and TVs”
• “We manufacture robust and reliable network
appliances that create, store and deliver high quality
video over IP”
• “We provide to the user a single interface to control
and view, live and stored video content, from any
desktop or TV display”
October 2006
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Customers
Higher Education
October 2006
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Oklahoma State University
• Deployed a VBrick EtherneTV system
• Applications: Lecture delivery and
recording, distance learning
• Purpose: Reduce expense of satellite
broadcasts, speed up the learning process,
stream culteral events
• Contacts: Dr. Marlene Strathe (Provost),
Samantha Krawczyk (IT Manager)
October 2006
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Benefits
• Media department
– Reduced administration for VCR tape checkout by encoding assets
to digital format and delivering via VOD
– Reduced cost of satellite transmission
• Teachers
– Increased reach: stream teaching sessions to other classrooms
– Recorded classroom sessions – every day and special classes
• Video reduces learning times by almost 20%
• IT Director
– Tied into existing directory server
– Self administration: allowed users to manage their own accounts
– Multicast streaming greatly reduced impact on network
• Athletic department
– Provided a way to balance sports and academics
– Ensured no student athelete is at a disadvantage academically
October 2006
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The VBrick Advantage
• Easy to Use (Similar to home cable TV)
• Consistent User Experience (Reduces training and support costs)
• Automatic Updates (Reduces admin time; no manually coded web pages)
• Scalable Design (Eliminates forklift upgrades, grows with your organization)
• Ease of deployment (Reduces installation and trouble shooting)
• Greater Video Reach ( Reach anyone, anywhere over LAN, WAN, Internet)
• Reduce Costs
– Digital video eliminates need for maintaining redundant RF network.
– Digital Video can be used on your existing computer networks
– Digitizing video also reduces the costs associated with managing and
transporting DVDs and VCR tapes to different locations
– Easy to maintain and grow
October 2006
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Questions

Sr. Director of Marketing - Education
– Pat Cassella
– [email protected]
– Office - 203.303.0153
– Cell - 203.980.6928
October 2006
Property of VBrick Systems